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Muck Rack vs PR Underground Comparison

Last updated:

Muck Rack

4.3(217 reviews)

Starting at Contact for pricing

  • Large Enterprises
  • Medium Business

The Muck Rack provides PR software that allows the to post articles to LinkedIn, Facebook, Twitter, and Google+ with one click. It also allows to keep track of all the social media messages.

PR Underground

4.3(216 reviews)

Starting at $49.99 per Release

  • Medium Business
  • Small Business

PR software that helps businesses of all sizes and industries improve their reputation and increase sales. Modern, affordable social media monitoring software.

SpotSaaS Analysis

Muck RackPR Underground

The core difference between Muck Rack and PR Underground lies in their primary functionalities; Muck Rack focuses on media contact management and monitoring, while PR Underground specializes in affordable press release distribution. Muck Rack is ideal for PR teams looking for comprehensive media tools, whereas PR Underground is best suited for small to medium-sized businesses seeking cost-effective press release solutions.

- Best for PR teams needing media contact and monitoring tools - Offers an accurate, up-to-date journalist database - Features easy, one-click posting to multiple social media platforms - Suitable for small to medium businesses - Focuses on streamlining PR efforts - Pricing information not listed

- Best for SMBs seeking affordable press release distribution - Focuses on US-based media exposure - Aims to improve online reputation and SEO - Ideal for businesses with 1-500 employees - Cost-effective solution at $49.99 - Simple and easy-to-use platform

Muck Rack vs PR Underground — at a glance

FeatureMuck RackPR Underground
Rating4.3 / 54.3 / 5
Reviews217216
Starting priceContact for pricing$49.99 per Release
Free trial No No
Free version No No
Best forLarge Enterprises, Medium Business, Small BusinessMedium Business, Small Business
CategoryPR SoftwarePR Software
PlatformsSaaS/Web/CloudSaaS/Web/Cloud
APIAvailable
Support modesOnlineBusiness Hours, Online
CertificationsGDPR
Data residencyUSUS

Key differences between Muck Rack and PR Underground

  • Pricing: PR Underground starts at $49.99 per Release. Muck Rack pricing is not publicly listed.
  • Target audience: Muck Rack is built for Large Enterprises and Medium Business, while PR Underground targets Medium Business and Small Business.
  • Deployment: Muck Rack supports SaaS/Web/Cloud; PR Underground supports SaaS/Web/Cloud.

Muck Rack vs PR Underground — find the better fit before you commit.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most PR Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Muck Rack - PR Software
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PR Underground - PR Software
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Biggest differences

Start here before you go deeper into features.

Muck Rack

Best for PR teams needing streamlined media contact and monitoring tools.

Choose if
  • You want an accurate, up-to-date journalist and media contact database.
  • You need easy, one-click posting to multiple social media platforms.
  • You value a user-friendly interface with personalized pitch and follow-up features.
Consider alternatives if
  • Your organization requires highly localized news filtering and regional search precision.
  • You need advanced, flexible search filters for complex media monitoring.

PR Underground

Best for SMBs seeking affordable, easy press release distribution with US focus.

Choose if
  • You are a small to medium-sized business needing cost-effective press release distribution.
  • You want to improve online reputation and SEO through broad US-based media exposure.
  • You prefer a simple, user-friendly platform with responsive customer support.
Consider alternatives if
  • You require advanced multimedia options and precise press release scheduling.
  • You need a modern, highly customizable PR platform with streamlined billing.

Muck Rack: Best for PR teams needing streamlined media contact and monitoring tools. PR Underground: Best for SMBs seeking affordable, easy press release distribution with US focus.

Description

The Muck Rack provides PR software that allows the to post articles to LinkedIn, Facebook, Twitter, and Google+ with one click. It also allows to keep track of all the social media ... Read More about Muck Rack

PR software that helps businesses of all sizes and industries improve their reputation and increase sales. Modern, affordable social media monitoring software.

Entry Level Pricing

  • Not Available
  • Starts from $49.99

Free Trial Availability

  • No free trial
  • No free trial

Spotsaas Score

What's this? ↗

9.8/10

9.7/10

User Ratings

Based on verified Spotsaas reviews

Best Company Size

Small BusinessMedium Business
1-50 employees51-500 employees
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Software Demo

Demo

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How do Muck Rack and PR Underground Compare on Features?

Total Features

7 Features

7 Features

Unique Features

No unique features

No unique features

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Compare Muck Rack and PR Underground on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

      Starting From

      • Not Available
      • $49.99

      Pricing Plans

      • Not Available
      • Not Available

      Pricing Page

      Pricing information not available

      PR Underground pricing

      Other Details

      Organization Types supported

      • Freelancers
      • Large Enterprises
      • Medium Business
      • Small Business
      • Individuals
      • Freelancers
      • Large Enterprises
      • Medium Business
      • Small Business
      • Individuals

      Platforms Supported

      • Browser Based (Cloud)
      • Installed - Windows
      • Installed - Mac
      • Browser Based (Cloud)
      • Browser Based (Cloud)
      • Installed - Windows
      • Installed - Mac
      • Browser Based (Cloud)

      Modes of support

      • 24/7 (Live rep)
      • Business Hours
      • Online
      • 24/7 (Live rep)
      • Business Hours
      • Online

      API Support

      • Not Available
      • Available
      Get help choosing
      Get help choosing

      Security & Compliance

      Certifications, data handling, and security controls for IT and compliance evaluators.

      HIPAA

      ✗ No
      ✗ No

      GDPR

      ✓ Yes

      Data Residency

      🇺🇸 US
      🇺🇸 US

      Muck Rack User Reviews & Rating Comparison

      User Ratings

      Rating Distribution

      147

      25

      5

      0

      0

      13

      0

      0

      0

      1

      Spotsaas Editor’s POV generated by AI

      Buyer sentiment

      Overall positive sentiment highlighting ease of use and effective media contact management, tempered by some concerns about outdated data and filtering limitations.

      What buyers like

      • Ease of use
      • Comprehensive media database
      • Responsive customer support

      Common complaints

      • Outdated contact information
      • Limited filtering and search flexibility

      Buyer sentiment

      Users generally praise PR Underground for its ease of use, affordability, and effective distribution despite some UI and feature limitations.

      What buyers like

      • Ease of use
      • Cost-effectiveness
      • Customer support responsiveness

      Common complaints

      • Outdated user interface
      • Limited multimedia and scheduling features

      Pros and Cons

      • Accurate and up-to-date database of journalists and media contacts

      • User-friendly interface with easy access to personalized pitches and follow-ups

      • Responsive customer service

      • Occasional outdated contacts requiring manual updates

      • Difficulties filtering news for specific regions impacting localized search

      • User-friendly platform that simplifies press release distribution

      • Cost-effective pricing with strong US distribution and SEO benefits

      • Responsive customer service with good communication and reporting

      • Dated user interface that may feel outdated

      • Cumbersome billing process

      Positive Reviews

      No reviews available for the product

      No reviews available for the product

      List of Customers

      Customers

      Pfizer

      Pfizer

      Comcast

      Comcast

      Taco Bell

      Taco Bell

      Fetch Pet Care

      Fetch Pet Care

      Pro Book Marketing

      Pro Book Marketing

      Beacon South Beach

      Beacon South Beach

      Media and Screenshots

      Screenshots

      Muck Rack Screenshot

      3 Screenshots

      No screenshots available.

      Videos

      video-0

      1 Videos

      video-0

      2 Videos

      Top Alternatives to Muck Rack and PR Underground in 2026

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      Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

      Frequently asked questions

      Which is better, Muck Rack or PR Underground?
      Muck Rack and PR Underground are closely matched with equal user ratings of 4.3. The right choice depends on your team size, budget, and specific PR Software needs.
      Do Muck Rack and PR Underground offer a free trial?
      Neither Muck Rack nor PR Underground currently lists a free trial.
      What is the starting price of Muck Rack vs PR Underground?
      Muck Rack starts at Contact for pricing. PR Underground starts at $49.99 per Release.
      What are the top alternatives to Muck Rack?
      Top alternatives to Muck Rack include Prowly, PressRush, Agility PR Solutions, Newswire, Meltwater.
      What are the top alternatives to PR Underground?
      Top alternatives to PR Underground include PressRush, Agility PR Solutions, Newswire, Meltwater, Mynewsdesk.

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