9.8
SpotScore
Meltwater Review: Is It The Right PR Software For Your Team?
Best for SMB teams · Mid-market · Enterprise
GDPRMeltwater offers custom pricing plan
Overview
Pricing
Features
Buyer feedback
Alternatives
Media
Security & Compliance
Support
FAQ
Blogs
Spotsaas Analysis for Meltwater
Meltwater at 3.7/5 from 1,393 reviews and SpotScore 9.8 serves PR managers and social media teams at medium to large enterprises who need media monitoring and press release distribution. The platform's main strength is its intuitive interface, which reduces setup time for new users. Its training library supports teams across skill levels. The primary trade-off is cost—users report high pricing relative to competitors—and the removal of link button functionality limits workflow flexibility for some teams.
PR software monitors media mentions, tracks competitor coverage, and distributes press releases to journalists and outlets. Buyers use it to measure earned media reach and reduce time spent on manual media tracking.
Quick picks:
What is Meltwater?
Meltwater Media is the leading global provider of real-time monitoring and intelligence capabilities for media and marketing professionals. With clients in over 200 countries, Meltwater's technology platform delivers a comprehensive view of what the world is saying about any organization at any moment to help the clients make better decisions.
Pricing
Meltwater offers custom pricing plan
Best For
Suited for solo users, small teams, SMBs, and enterprise
Security & Compliance
GDPRData residency:Global
Platform
Web-based — no mobile app
Installed - Windows
Installed - Mac
Meltwater Software Demo
Meltwater was reviewed internally using user feedback, in-house testing, and market research to assess its performance, reliability, and user experience. Learn how we review products and our evaluation process.
Who should consider Meltwater
- Use cases
- Public relations teams, Marketing professionals, Media monitoring agencies
- Team types
- PR managers, Social media teams
- Company size
- Medium Business, Large Enterprises
- Workflow style
- Flexible and configurable
- Setup complexity
- Medium
Why teams choose Meltwater
User-friendly interface suitable for all skill levels
Extensive training library to support user adoption
Integrated social media posting and scheduling capabilities
Is Meltwater right for you?
Best for real-time global media monitoring and PR intelligence.
Choose Meltwater if
- You need comprehensive, real-time insights across multiple global markets.
- Your team values an easy-to-use platform with extensive training resources.
- You want integrated social media posting and scheduling within your PR workflow.
Consider alternatives if
- You have a very limited budget and need a low-cost solution.
- You require extensive customization and the ability to upload your own data.
What buyers should know before shortlisting Meltwater
Meltwater's main strength is its media monitoring and PR analytics capabilities, backed by a large media database. However, you should verify in a demo that its language coverage meets your needs—users report gaps in non-English monitoring, particularly for regional languages.
The interface is straightforward, but customization of dashboards and reports requires some setup time; test whether the default templates match your reporting workflow before committing. Pricing is a key consideration.
Meltwater's costs scale with data volume and feature access, and many users find the per-user licensing model expensive for larger teams. Request a detailed quote based on your expected monthly mentions and required features, as add-ons for influencer management or advanced analytics can increase costs significantly.
Confirm what's included in your tier before signing. Integration with your existing tools matters.
Meltwater connects to common platforms like Salesforce and HubSpot, but verify API availability for your specific systems. If you rely heavily on custom reporting or need real-time data feeds to internal dashboards, test the API limits and latency in a trial.
The platform's strength is in media intelligence and monitoring—if you need deeper social listening or competitive analysis beyond media coverage, evaluate whether additional tools are necessary.
Meltwater pros and cons
- Meltwater pros
User-friendly interface suitable for all skill levels
Extensive training library to support user adoption
Integrated social media posting and scheduling capabilities
- Meltwater cons
High pricing making it less accessible for smaller budgets
Difficulties monitoring content in certain languages
Ready to try it?
Get started with Meltwater
Connect with the team for a personalised demo.
Still comparing?
See how it stacks up
Compare Meltwater side-by-side with top PR Software alternatives.
What is the pricing of Meltwater?
Meltwater uses custom pricing — plans are tailored to your team size and needs. Contact them for a quote.
Meltwater Pricing Plans
Weighing your options?
Not sure if Meltwater fits your budget?
Meltwater reviews and ratings
Buyer sentiment
Users generally appreciate Meltwater's ease of use and comprehensive features but express concerns about its cost and some language monitoring limitations.
What buyers like
- Ease of use
- Training resources
- Social media features
Common complaints
- Pricing
- Language monitoring challenges
Are you using Meltwater?
What users are saying
BC
Brooke C
06/03/24
"Top Analytics Solution for PR and Media Coverage"
What do you like best about Meltwater? Meltwater has a great user experience and caters to all skill levels. It's really easy to get set up and ...
Read more
AU
Anonymous User
01/24/24
"Excellent program for all your Social Media and News."
What do you like best about Meltwater? That I can post all my social media at one time and that I can schedule everything out for an entire month or ...
Read more
LD
Laura D
01/11/24
"Super seamless user experience and very personalized access to a lot of insightful consumer data"
What do you like best about Meltwater? The ability to track current conversations around the content our customers are consuming - and get real ...
Read more
AU
Anonymous User
01/11/24
"Reliable tool that empowers all communicators, and only get's better with age!"
What do you like best about Meltwater? It's continued improvements, new features and evolving applications stays up to date with the needs of ...
Read more
WM
William M
01/10/24
"Very helpful platform and great support team"
What do you like best about Meltwater? How versitile it is allowing to monitor a complete PR campaign What do you dislike about Meltwater? It is not ...
Read more
AU
Anonymous User
01/09/24
"Fantastic tool for PR and External Comms professionals"
What do you like best about Meltwater? I was introduced to Meltwater when I began my most recent role on a corporate comms team, and it's hard to ...
Read more
- See if Meltwater fits your business
- Real pricing — no sales pressure
- A demo or quick answers, your call
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What are the features of Meltwater?
Auto-update Media Lists is a feature that is designed to make managing and updating media lists more efficient and streamlined. This feature…
Campaign management includes planning, execution, tracking, and analysis of direct marketing initiatives. These responsibilities include the…
Clippings Management is a powerful feature that allows users to easily collect, save, and organize snippets of information from various sour…
The Communications Calendar is a powerful tool designed to simplify and streamline communication strategies for businesses and organizations…
Contact management refers to keeping, organizing, and managing information about your customers, prospects, and sales leads. In its most bas…
Digital Asset Management (DAM) is a software solution that enables organizations to store, organize, retrieve, and distribute their digital…
Direct Mail Management is a comprehensive software feature that allows businesses to effectively and efficiently manage their direct mail ca…
Using email distribution lists, resource sharing, collaboration, research, and community engagement are all made easier. This strategy is co…
Press monitoring is a software feature that allows businesses and organizations to stay updated and informed about their current media prese…
Press Release Builder is a powerful tool designed to simplify the process of creating professional press releases. It is a software feature…
Meltwater security and data handling
Key compliance certifications and security features for IT and security teams evaluating Meltwater.
Certifications
Developer & data
Alternatives to Meltwater
Meltwater Support Options
Frequently Asked Questions About Meltwater
Common questions buyers ask before choosing Meltwater.
Meltwater is a PR Software. Meltwater offers Press Release Builder, Press Monitoring, Direct Mail Management, Digital Asset Management, Communications Calendar and many more functionalities.
Meltwater is a strong fit if: You need comprehensive, real-time insights across multiple global markets.; Your team values an easy-to-use platform with extensive training resources.. Consider alternatives if: You have a very limited budget and need a low-cost solution.; You require extensive customization and the ability to upload your own data..
Buyers commonly note the following limitations of Meltwater: High pricing making it less accessible for smaller budgets; Difficulties monitoring content in certain languages; Limited ability to customize and upload own coverage data.
Some top alternatives to Meltwater includes PressRush, Agility PR Solutions, Newswire, Muck Rack and Cision Comms Cloud.
Meltwater offers Quotation Based pricing model
The starting price is not disclosed by Meltwater. You can visit Meltwater pricing page to get the latest pricing.
Ready to try it?
Get started with Meltwater
Get connected with the team for a personalised demo.
About the reviewer
Rajat Gupta is the founder of Spotsaas. Over the past two years, he has reviewed 2,000+ tools across CRM, HR, AI, and finance — applying hands-on product research and a background in commerce and the CFA program to evaluate software through a business and ROI lens. His goal: help teams make software decisions they won't regret.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
