9.7
SpotScore
PR Underground Review: Is It The Right PR Software For Your Team?
Best for SMB teams · Mid-market
Starts from $49.99 / Release
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Overview
Pricing
Features
Buyer feedback
Alternatives
Customers
Media
Security & Compliance
Support
FAQ
Blogs
Spotsaas Analysis for PR Underground
PR Underground is a PR software solution primarily used by marketing managers, PR professionals, and small business owners from companies with 1-500 employees. With a rating of 4.3/5 from 216 reviews, it is broadly validated as a reliable tool for press release distribution among its target users.
The platform's user-friendly design simplifies press release distribution, making it accessible even for newcomers. It offers a cost-effective service with notable distribution and SEO benefits, which is particularly advantageous for small to medium-sized businesses. However, users should be aware of its dated user interface and cumbersome billing process, which can detract from the overall experience.
Quick facts about PR Underground
What is PR Underground?
PR Underground is a press release distribution service for small businesses and PR professionals who need affordable access to a broad network of over 4,500 media outlets without per-journalist targeting. Submissions go out through a straightforward upload workflow priced on a per-release model, making it accessible for teams distributing releases occasionally rather than at volume. The platform does not include built-in media monitoring or a post-distribution analytics dashboard — coverage tracking requires manual follow-up or a separate tool.
Pricing
Starts from $49.99 / Release
Best For
Built for growing teams, from small businesses to mid-market
Security & Compliance
Data residency:🇺🇸
PR Underground Software Demo
PR Underground was reviewed internally using user feedback, in-house testing, and market research to assess its performance, reliability, and user experience. Learn how we review products and our evaluation process.
Who should consider PR Underground
- Use cases
- Small to medium-sized businesses seeking press release distribution, Companies aiming to improve online reputation and SEO, Start-ups needing cost-effective PR and media exposure
- Team types
- Marketing managers, PR professionals
- Company size
- 1-50 employees, 51-500 employees
- Workflow style
- Simple and streamlined
- Setup complexity
- Low
Why teams choose PR Underground
User-friendly platform that simplifies press release distribution
Cost-effective pricing with strong US distribution and SEO benefits
Responsive customer service with good communication and reporting
Is PR Underground right for you?
Best for SMBs seeking affordable, easy press release distribution with US focus.
Choose PR Underground if
- You are a small to medium-sized business needing cost-effective press release distribution.
- You want to improve online reputation and SEO through broad US-based media exposure.
- You prefer a simple, user-friendly platform with responsive customer support.
Consider alternatives if
- You require advanced multimedia options and precise press release scheduling.
- You need a modern, highly customizable PR platform with streamlined billing.
What buyers should know before shortlisting PR Underground
PR Underground's main strength is distribution breadth—the platform reaches over 4,500 media outlets and journalists. Before committing, verify that their distribution tier matches your target outlets; the basic plan excludes some niche industry publications.
The interface is outdated compared to competitors like eReleasesonline, which may slow onboarding for teams unfamiliar with older design patterns. Key limitations to test in a demo: release timing is not precise (you schedule a date, but exact publication time varies by outlet), and there's no built-in media monitoring or analytics dashboard.
You'll need to track coverage manually or integrate a third-party tool. Pricing starts at $99 per release, but add-ons for targeted distribution or rush processing increase costs quickly.
Integration requirements are minimal—PR Underground works via web interface or email submission, with no API. If you need to automate releases from your CMS or marketing platform, you'll handle this through manual uploads or email workflows.
Check whether your team has capacity for this manual step before purchase. Verify customer support response times during your trial, as several users report delayed replies during peak hours.
Ask the sales team for their average response time SLA and test it with a support ticket before going live.
PR Underground pros and cons
- PR Underground pros
User-friendly platform that simplifies press release distribution
Cost-effective pricing with strong US distribution and SEO benefits
Responsive customer service with good communication and reporting
- PR Underground cons
Dated user interface that may feel outdated
Cumbersome billing process
Ready to try it?
Get started with PR Underground
Connect with the team for a personalised demo.
Still comparing?
See how it stacks up
Compare PR Underground side-by-side with top PR Software alternatives.
What is the pricing of PR Underground?
PR Underground Pricing Plans
Prumax
$309
per Release
1 Release (non-recurring)
Published on PRNewswire.com
Published on Yahoo Finance
Sent to Marketwatch.com
Published on 80 news & FOX/CBS/NBC websites
Show more +
Starter
$49.99
per Release
1 Release (non-recurring)
Sent To Google News
Published on 80 news & FOX/CBS/NBC websites
Social Media Distribution (Twitter)
Published on DigitalJournal.com
Show more +
Gold
$99
/Month
3 Releases Per Month (recurring)
Sent To Google News
Published on 80 news & FOX/CBS/NBC websites
Social Media Distribution (Twitter)
Published on DigitalJournal.com
Show more +
Premium
$149
/Month
6 Releases Per Month (recurring)
Sent To Google News
Published on 80 news & FOX/CBS/NBC websites
Social Media Distribution (Twitter)
Published on DigitalJournal.com
Show more +
Weighing your options?
Not sure if PR Underground fits your budget?
PR Underground reviews and ratings
Buyer sentiment
Users generally praise PR Underground for its ease of use, affordability, and effective distribution despite some UI and feature limitations.
What buyers like
- Ease of use
- Cost-effectiveness
- Customer support responsiveness
Common complaints
- Outdated user interface
- Limited multimedia and scheduling features
Are you using PR Underground?
What users are saying
JT
Jarod T
02/28/23
"As a small business owner, I highly recommend using PR Underground for publishing your press release"
What do you like best about PR Underground? The simplicity and usability of PR Underground's platform is one of my favorite aspects of the company. ...
Read more
DI
Dan I
02/25/23
"Cost-effective, easy to use press release distribution"
What do you like best about PR Underground? PR Underground has been a cost-effective method for our growing business to get our news releases out. The ...
Read more
CH
Cheryl H
02/20/23
"Love the SEO flex of PR Underground"
What do you like best about PR Underground? The user interface is simple and easy with zero stress or hoops to jump through to post a release. What I ...
Read more
WE
Warren E
02/18/23
"Easy to use and very well priced!! A winner!"
What do you like best about PR Underground? Very simple to use platform and good distribution. Most of all extremely reasonable pricing. It can be ...
Read more
HH
H. H
02/16/23
"My small business thrives because of PR Underground!"
What do you like best about PR Underground? PR Underground is a cost-effective way to get your message out to a wide audience without hefty ...
Read more
TD
Tephanie D
02/15/23
"My favorite wire service"
What do you like best about PR Underground? Ease of use, great google indexing and affordable. What do you dislike about PR Underground? I really ...
Read more
- See if PR Underground fits your business
- Real pricing — no sales pressure
- A demo or quick answers, your call
Step 1 of 4
How big is your team?
We tailor recommendations to companies your size.
What are the features of PR Underground?
Campaign management includes planning, execution, tracking, and analysis of direct marketing initiatives. These responsibilities include the…
Clippings Management is a powerful feature that allows users to easily collect, save, and organize snippets of information from various sour…
Contact management refers to keeping, organizing, and managing information about your customers, prospects, and sales leads. In its most bas…
Digital Asset Management (DAM) is a software solution that enables organizations to store, organize, retrieve, and distribute their digital…
Using email distribution lists, resource sharing, collaboration, research, and community engagement are all made easier. This strategy is co…
Press monitoring is a software feature that allows businesses and organizations to stay updated and informed about their current media prese…
Press Release Builder is a powerful tool designed to simplify the process of creating professional press releases. It is a software feature…
PR Underground security and data handling
Key compliance certifications and security features for IT and security teams evaluating PR Underground.
Certifications
Developer & data
Alternatives to PR Underground
PR Underground Customers
Fetch Pet Care
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American Sentinel
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Franchise gator
Office1
CertNexus
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PR Underground Support Options
Frequently Asked Questions About PR Underground
Common questions buyers ask before choosing PR Underground.
PR Underground is a PR Software. PR Underground offers Press Release Builder, Press Monitoring, Digital Asset Management, Clippings Management, Campaign Management and many more functionalities.
PR Underground is a strong fit if: You are a small to medium-sized business needing cost-effective press release distribution.; You want to improve online reputation and SEO through broad US-based media exposure.. Consider alternatives if: You require advanced multimedia options and precise press release scheduling.; You need a modern, highly customizable PR platform with streamlined billing..
Buyers commonly note the following limitations of PR Underground: Dated user interface that may feel outdated; Cumbersome billing process; Lack of precise release timing and limited multimedia options.
Some top alternatives to PR Underground includes PressRush, Agility PR Solutions, Newswire, Meltwater and Pressbase.
PR Underground offers One-time license, Subscription pricing models
The starting price of PR Underground is $49.99/Release
Ready to try it?
Get started with PR Underground
Get connected with the team for a personalised demo.
About the reviewer
Rajat Gupta is the founder of Spotsaas. Over the past two years, he has reviewed 2,000+ tools across CRM, HR, AI, and finance — applying hands-on product research and a background in commerce and the CFA program to evaluate software through a business and ROI lens. His goal: help teams make software decisions they won't regret.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].