Moz Pro vs Serpstat Comparison
Moz Pro
Starting at Contact for pricing
- Free Trial
- Large Enterprises
- Medium Business
Moz Pro is an SEO software suite used by in-house marketing teams and agencies managing keyword rankings, site audits, and link analysis. It centralizes rank tracking, on-page optimization recommendations, and link resea…
Serpstat
Starting at Contact for pricing
- Freelancers / Consultants
- Large Enterprises
The Serpstat site is the landing page for a projected suite of SEO (search engine optimization) software apps. The target audience is small business owners who want to learn more about SEO and how it will help their onli…
Serpstat leads on user satisfaction with a 4.4-star rating across 564 reviews.
Spotsaas Analysis
Moz ProSerpstat
The core difference between Moz Pro and Serpstat lies in their target audience, with Serpstat specifically designed for small to medium businesses seeking an affordable SEO solution, while Moz Pro's target market is not explicitly defined. Ideal buyers for Serpstat are small to medium businesses looking for user-friendly SEO tools, whereas Moz Pro may appeal to a broader range of companies without specific size constraints.
Who should pick which
- Comprehensive SEO toolset for various business sizes:
- Advanced analytics and reporting features:
- Strong brand reputation in the SEO community:
- Ideal for businesses with dedicated SEO teams:
- Offers extensive resources and training materials:
- Not explicitly tailored for small to medium businesses:
- Cost-effective SEO suite for small to medium businesses:
- User-friendly interface with quick setup:
- Comprehensive tools for keyword research and competitor analysis:
- Ideal for businesses with limited SEO budgets:
- Supports teams of 1-500 employees:
- Streamlined project launch capabilities for efficiency:
Moz Pro vs Serpstat — at a glance
| Feature | Moz Pro | Serpstat |
|---|---|---|
| Rating | 4.4 / 5 | 4.4 / 5 |
| Reviews | 399 | 564 |
| Starting price | Contact for pricing | Contact for pricing |
| Free trial | Yes | No |
| Free version | No | No |
| Best for | Large Enterprises, Medium Business, Small Business | Freelancers / Consultants, Large Enterprises, Medium Business |
| Category | SEO Software | SEO Software |
| Platforms | SaaS/Web/Cloud | SaaS/Web/Cloud |
| API | Available | Available |
| Support modes | 24/7 (Live rep), Online | Online |
| Certifications | — | GDPR |
| Data residency | US | US |
Key differences between Moz Pro and Serpstat
- Free trial: Moz Pro offers a free trial; Serpstat does not.
- Target audience: Moz Pro is built for Large Enterprises and Medium Business, while Serpstat targets Freelancers / Consultants and Large Enterprises.
- User satisfaction: Serpstat scores higher with a 4.4-star average.
- Deployment: Moz Pro supports SaaS/Web/Cloud; Serpstat supports SaaS/Web/Cloud.
Moz Pro vs Serpstat — find the better fit before you commit.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most SEO Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
Free PDF comparison
Download this Moz Pro vs Serpstat comparison
Get the full side-by-side as a PDF — these picks plus the top SEO Software tools, with verified ratings, pricing and features.
- Side-by-side on pricing, features & ratings
- Plus the category top 10, scored & ranked
- Emailed to you — no on-screen download
No file downloads on screen — we email it to you. One-click unsubscribe anytime.
Biggest differences
Start here before you go deeper into features.
Large Enterprises, Medium Business, Small Business
Cost-effective, user-friendly SEO suite for small to medium businesses.
- You are a small or medium business seeking affordable, comprehensive SEO tools.
- You want a simple, streamlined setup with quick project launch capabilities.
- You need essential SEO features like rank tracking, keyword analysis, and backlink auditing.
- You require highly detailed, granular SEO data and advanced reporting.
- You need robust API access and extensive integration capabilities for large-scale operations.
Moz Pro typically suits Large Enterprises and Medium Business. Serpstat tends to fit Freelancers / Consultants and Large Enterprises better. The right choice depends on your team size, workflow, and whether a free trial matters.
Description | Moz Pro is an SEO software suite used by in-house marketing teams and agencies managing keyword rankings, site audits, and link analysis. It centralizes rank tracking, on-page optimization ... Read More about Moz Pro | The Serpstat site is the landing page for a projected suite of SEO (search engine optimization) software apps. The target audience is small business owners who want to learn more about SEO ... Read More about Serpstat |
|---|---|---|
Free Trial Availability |
| |
SpotScoreWhat's this? ↗ | 8.6/10 | 9.2/10 |
User RatingsBased on verified Spotsaas reviews | ||
Best Company Size | — | 1-50 employees51-500 employees |
Get pricing help | Get pricing help |
Software Demo
Demo |
|---|
Need a second opinion?
Get shortlist help from a software advisor
Share your priorities, budget, and team needs, and we’ll help you narrow the options and understand the tradeoffs before you talk to vendors.
- Independent advice — matched to your business
- Understand the tradeoffs before you talk to vendors
- Free 15-min call with a software advisor.
Step 1 of 4
How big is your team?
We tailor recommendations to companies your size.
How do Moz Pro and Serpstat Compare on Features?
Total Features | 10 Features | 10 Features |
|---|---|---|
Unique Features | No unique features | No unique features |
Get Quote | Get Quote |
Compare Moz Pro and Serpstat on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
Pricing Option | ||
|---|---|---|
Pricing Page |  |  |
Other Details
Organization Types supported |
|
|
|---|---|---|
Platforms Supported |
|
|
Modes of support |
|
|
API Support |
|
|
Get help choosing | Get help choosing |
Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
HIPAA | ✗ No | ✗ No |
|---|---|---|
GDPR | — | ✓ Yes |
Data Residency | 🇺🇸 US | 🇺🇸 US |
Moz Pro User Reviews & Rating Comparison
User Ratings | ||
|---|---|---|
Rating Distribution | ||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Buyer sentiment is positive across 399 reviews, with strong overall satisfaction. What buyers like
Common complaints
| Buyer sentiment Users generally appreciate Serpstat's comprehensive features and affordability but note some usability challenges and data limitations. What buyers like
Common complaints
|
Pros and Cons |
|
|
Positive Reviews | No reviews available for the product | No reviews available for the product |
| Negative Reviews | No reviews available for the product | No reviews available for the product |
Media and Screenshots
Screenshots |  6 Screenshots |  7 Screenshots |
|---|---|---|
Videos |  3 Videos |  4 Videos |
Top Alternatives to Moz Pro and Serpstat in 2026
Alternatives |
|---|
Add another option to compare side by side
Search by product name to compare pricing, fit, and buyer feedback in one view.Compare similar software options
Related Blogs and Articles for Seo Software
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, Moz Pro or Serpstat?
- Serpstat edges out the other on user ratings (4.4 vs 4.4). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do Moz Pro and Serpstat offer a free trial?
- Moz Pro offers a free trial. Serpstat does not.
- What is the starting price of Moz Pro vs Serpstat?
- Moz Pro starts at Contact for pricing. Serpstat starts at Contact for pricing.
- What are the top alternatives to Moz Pro?
- Top alternatives to Moz Pro include Linkdex, SISTRIX, RankWatch, ContentKing, Nightwatch.
- What are the top alternatives to Serpstat?
- Top alternatives to Serpstat include AccuRanker, Advanced Web Ranking, Raven Tools, Moz Pro, Linkdex.