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Moz Local vs Google My Business Comparison

Last updated:

Moz Local

4.3(467 reviews)

Starting at $14.00 per month

  • Small Business
  • Medium Business

Moz Local automates business listing management by syncing location data across multiple partner directories in real time. It lets businesses publish and update location information in bulk to keep listings accurate and…

Google My Business

4.6(236 reviews)

Starting at Contact for pricing

  • Large Enterprises
  • Small Business

Google My Business lets businesses create a free Google Business Profile that appears in Google Search and Maps. It displays contact details, business hours, photos, and customer reviews so local customers can find and r…

Google My Business leads on user satisfaction with a 4.6-star rating across 236 reviews.

Moz Local vs Google My Business — at a glance

FeatureMoz LocalGoogle My Business
Rating4.3 / 54.6 / 5
Reviews467236
Starting price$14.00 per monthContact for pricing
Free trial No No
Free version No No
Best forSmall Business, Medium Business, Mid-MarketLarge Enterprises, Small Business, Medium Business
CategoryLocal SEO SoftwareLocal SEO Software
Platforms—Browser Based (Cloud)
API——
Support modesOnline
CertificationsGDPRSOC 2, GDPR, ISO 27001
Data residencyUSGlobal

Key differences between Moz Local and Google My Business

  • Pricing: Moz Local starts at $14.00 per month. Google My Business pricing is not publicly listed.
  • Target audience: Moz Local is built for Small Business and Medium Business, while Google My Business targets Large Enterprises and Small Business.
  • User satisfaction: Google My Business scores higher with a 4.6-star average.

Moz Local vs Google My Business — find the better fit before you commit.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Local SEO Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Moz Local
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Google My Business
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Talk to an expert

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Moz Local vs Google My Business: Biggest differences

Start here before you go deeper into features.

Moz Local

Best for local businesses needing effortless, real-time listing management.

Choose if
  • You manage multiple client locations and need consistent, automated listing updates.
  • You want to improve local search visibility with minimal setup and complexity.
  • You operate a small to mid-sized business or franchise requiring synchronized location data.
Consider alternatives if
  • You require advanced SEO features beyond local listing management.
  • You are a large enterprise with complex, multi-national SEO needs.

Google My Business

Best free tool for managing local business presence on Google Search and Maps.

Choose if
  • You run a local retail, restaurant, or service business with a physical location.
  • You want a simple, no-cost way to create and manage your Google Business Profile.
  • You need direct visibility on Google Search and Maps without complex setup.
Consider alternatives if
  • Your business lacks a physical location to list on Google Maps.
  • You require advanced local SEO analytics, customization, or multi-location management.

Moz Local: Best for local businesses needing effortless, real-time listing management. Google My Business: Best free tool for managing local business presence on Google Search and Maps.

Description

Moz Local automates business listing management by syncing location data across multiple partner directories in real time. It lets businesses publish and update location information in bulk ... Read More about Moz Local

Google My Business lets businesses create a free Google Business Profile that appears in Google Search and Maps. It displays contact details, business hours, photos, and customer reviews so ... Read More about Google My Business

Entry Level Pricing

  • Starts from $14.00 , Billed Yearly
  • Not Available

Free Trial Availability

  • No free trial
  • No free trial

User Ratings

Based on verified Spotsaas reviews

Best Company Size

1-50 employees51-500 employees
1-50 employees51-500 employees
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Software Demo

Demo

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Step 1 of 4

How big is your team?

We tailor recommendations to companies your size.

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How do Moz Local and Google My Business Compare on Features?

Total Features

4 Features

3 Features

Unique Features

No unique features

No unique features

Get Quote
Get Quote

Compare Moz Local and Google My Business on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

      Starting From

      • $14.00 , Billed Yearly
      • Not Available

      Pricing Plans

      • Not Available
      • Not Available

      Pricing Page

      Moz Local pricing

      Pricing information not available

      Moz Local vs Google My Business: Other Details

      Organization Types supported

      • Large Enterprises
      • Small Business
      • Medium Business
      • Freelancers
      • Individuals
      • Large Enterprises
      • Small Business
      • Medium Business
      • Freelancers
      • Individuals

      Platforms Supported

      • Browser Based (Cloud)
      • Browser Based (Cloud)
      • Browser Based (Cloud)
      • Browser Based (Cloud)

      Modes of support

      • 24/7 (Live rep)
      • Business Hours
      • Online
      • 24/7 (Live rep)
      • Business Hours
      • Online

      API Support

      • Not Available
      • Not Available
      Get help choosing
      Get help choosing

      Moz Local vs Google My Business Security & Compliance

      Certifications, data handling, and security controls for IT and compliance evaluators.

      SOC 2

      —
      ✓ Yes

      HIPAA

      ✗ No
      ✗ No

      GDPR

      ✓ Yes
      ✓ Yes

      ISO 27001

      —
      ✓ Yes

      Single Sign-On (SSO)

      —
      ✓ Yes

      Multi-Factor Auth (MFA)

      —
      ✓ Yes

      Data Encryption

      ✓ Yes
      ✓ Yes

      Data Residency

      🇺🇸 US
      🌐 Global

      Moz Local User Reviews & Rating Comparison

      User Ratings

      4.3

      (based on 467 reviews)

      4.6

      (based on 236 reviews)

      Rating Distribution

      0

      0

      0

      0

      0

      0

      0

      0

      0

      0

      Used Moz Local or Google My Business? Tell buyers what actually differs.

      Moz Local and Google My Business Customers

      Customers

      Zillow

      Zillow

      99designs

      99designs

      trivago

      trivago

      No Customers information available.

      Media and Screenshots

      Screenshots

      Business Listing outlined

      3 Screenshots

      Overview

      1 Screenshots

      Videos

      video-0

      1 Videos

      video-0

      2 Videos

      Top Alternatives to Moz Local and Google My Business in 2026

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      Related Blogs and Articles for Local Seo Software

      Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

      Frequently asked questions

      Which is better, Moz Local or Google My Business?
      Google My Business edges out the other on user ratings (4.6 vs 4.3). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
      Do Moz Local and Google My Business offer a free trial?
      Neither Moz Local nor Google My Business currently lists a free trial.
      What is the starting price of Moz Local vs Google My Business?
      Moz Local starts at $14.00 per month. Google My Business starts at Contact for pricing.
      What are the top alternatives to Moz Local?
      Top alternatives to Moz Local include RocketData, Uberall, Google My Business, GMBapi, Scorpion.
      What are the top alternatives to Google My Business?
      Top alternatives to Google My Business include RocketData, GMBapi, Moz Local, RAY, Local Ranking.