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MoEngage vs Adjust - Which Marketing Automation Software Platform Is Better in July 2025?

MoEngage - Marketing Automation Software
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Adjust - Mobile Analytics Software
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TL;DR - Quick Comparison Summary

Description

MoEngage is a renowned customer engagement tool offering an integrated, customer-centric approach without relying on external consultants or complex coding. Its insights-led approach ... Read More

Adjust is a mobile analytics platform for iOS and Android that helps user understand how iOS and Android apps are used, find critical bugs, and grow user base. Its cloud-based solution ... Read More

Free Trial Availability

  • No free trial
  • No free trial

Spotsaas Score

9.2/10

8.9/10

User Ratings

4.3

(78)
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Software Demo

Demo

How do MoEngage and Adjust Compare on Features?

Total Features

13 Features

6 Features

Unique Features

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      What Do MoEngage and Adjust Cost?

      Pricing Option

          Pricing Plans

          • Not Available
          • Not Available

          Pricing Page

          Pricing information not available

          adjust pricing

          Other Details

          Organization Types supported

          • Small Business
          • Large Enterprises
          • Medium Business
          • Freelancers
          • Individuals
          • Small Business
          • Large Enterprises
          • Medium Business
          • Freelancers
          • Individuals

          Platforms Supported

          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac

          Modes of support

          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online

          API Support

          • Available
          • Available
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          MoEngage User Reviews & Rating Comparison

          User Ratings

          Rating Distribution

          Excellent

          173

          Very Good

          33

          Good

          7

          Poor

          0

          Terible

          0

          Excellent

          47

          Very Good

          4

          Good

          3

          Poor

          0

          Terible

          0

          Expert's Review generated by AI

          MoEngage has consistently proven itself as a robust customer engagement and marketing automation platform, earning high praise for its user-friendly interface and exceptional functionality. ...Read more

          Adjust stands out as an exceptional attribution and analytics provider according to recent user feedback. Users praise its robust reporting and analytics features, such as Datascape, which offer ...Read more

          Pros and Cons

          Pros and Cons of MoEngage

          • User-friendly interface and intuitive design make it easy to set up and use, suitable even for beginners.

          • Robust marketing automation features, including campaign setup, automated journeys, and A/B testing.

          • Comprehensive multi-channel communication support (push notifications, email, SMS, in-app messaging, etc.) from a single dashboard.

          • Customizable segmentation and cohort analysis enable precise targeting for personalized campaigns.

          • Advanced features and extensive customization options may require a learning curve for some users.

          • Periodic technical challenges demand support intervention to maintain uninterrupted workflows.

          Pros and Cons of Adjust

          • Provides excellent customer relations with training and quick technical support.

          • Offers robust reporting and analytics features that are extremely helpful for businesses.

          • Adaptable to changing data privacy landscapes while maintaining transparency and accuracy.

          • Intuitive UI and easy navigation for building quick reports.

          • Richness of features may be overwhelming for newcomers without proper support.

          • Limited dashboard capabilities and outdated design may hinder reporting efficiency.

          Positive Reviews

          No reviews available for the product

          No reviews available for the product

          List of Customers

          Customers

          FabHotels

          FabHotels

          OYO

          OYO

          BukaLapak

          BukaLapak

          No Customers information available.

          Media and Screenshots

          Screenshots

          Funnel Actionable

          6 Screenshots

          Adjust screenshot

          1 Screenshots

          Videos

          video-0

          4 Videos

          video-0

          1 Videos

          Top Alternatives to MoEngage and Adjust in 2025

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          Frequently Asked Questions (FAQs)

          Stuck on something? We're here to help with all the questions and answers in one place.

          Neither MoEngage nor Adjust offers a free trial.

          MoEngage is designed for Large Enterprises, Medium Business and Small Business.

          Adjust is designed for Large Enterprises, Medium Business and Small Business.

          Pricing details for both MoEngage and Adjust are unavailable at this time. Contact the respective providers for more information.

          Some top alternatives to MoEngage includes Outgrow, ActiveCampaign, CleverTap, Moosend, WebEngage, Omnisend, EngageBay, Hubspot Marketing Hub, Selligent, SAS Marketing Automation, Mixpanel, Adobe Marketo Engage, Contactspot, Capillary Engage Plus and Netcore.

          Some top alternatives to Adjust includes Branch, Singular, Amplitude, Localytics, AppLink.io, Leanplum, Appsee Mobile Analytics, AppsFlyer, Kochava and Adobe Analytics.

          Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

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