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Keyplay vs V-Retail vs ZoomInfo SalesOS vs ZoomInfo Comparison

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Keyplay

4.8(175 reviews)

Starting at $1,500 paid

  • Mid-Market
  • Enterprise

Keyplay is an AI-powered account scoring and ICP (Ideal Customer Profile) intelligence platform that helps B2B revenue teams identify and prioritize their best-fit accounts using custom signals. Unlike generic scoring to…

V-Retail

Starting at $290 /month

  • Large Enterprises
  • Small Business

V-retail is a sales enhancement tool that integrates human interaction with artificial intelligence to improve customer engagement and drive conversions. It offers features such as real-time communication, AI-driven assi…

ZoomInfo SalesOS

Starting at Contact for pricing

  • Free Trial
  • Medium Business
  • Enterprise

ZoomInfo SalesOS is the perfect B2B sales solution for today's market. It provides sales teams with access to the largest, freshest database of company and contact intel, with tools to help progress sales progression. Em…

ZoomInfo

4.4(11,295 reviews)

Starting at Contact for pricing

  • Free Trial
  • Large Enterprises
  • Medium Business

ZoomInfo is a powerful software solution that helps grow your business. With its unified system of data, insights, and integrations, it provides complete visibility into your target market and ideal buyers. It uses compr…

Keyplay leads on user satisfaction with a 4.8-star rating across 175 reviews.

Keyplay vs V-Retail vs ZoomInfo SalesOS vs ZoomInfo — at a glance

FeatureKeyplayV-RetailZoomInfo SalesOSZoomInfo
Rating4.8 / 54.4 / 5
Reviews17511,295
Starting price$1,500 paid$290 /monthContact for pricingContact for pricing
Free trial No No Yes Yes
Free version No No No No
Best forMid-Market, EnterpriseLarge Enterprises, Small Business, Medium BusinessMedium Business, EnterpriseLarge Enterprises, Medium Business, Small Business
CategorySales Intelligence SoftwareSales Intelligence SoftwareSales Intelligence SoftwareSales Intelligence Software
PlatformsCloudBrowser Based (Cloud)SaaS/Web/CloudSaaS/Web/Cloud, Mobile - Android
APIAvailableAvailable
Support modesEmail Support, Dedicated CSM, Help Center, Onboarding SupportOnlineBusiness Hours, Online
CertificationsSOC 2SOC 2
Data residencyUSUSUS

Key differences between Keyplay and V-Retail

  • Pricing: Keyplay starts at $1,500 paid, while V-Retail starts at $290 /month.
  • Target audience: Keyplay is built for Mid-Market and Enterprise, while V-Retail targets Large Enterprises and Small Business.
  • Deployment: Keyplay supports Cloud; V-Retail supports Browser Based (Cloud).

Compare Keyplay vs V-Retail vs ZoomInfo SalesOS vs ZoomInfo — and walk away knowing which one fits.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Sales Intelligence Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Keyplay logo
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V-Retail
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Biggest differences

Start here before you go deeper into features.

Keyplay

Best for

Mid-Market, Enterprise

V-Retail

Best for

Large Enterprises, Small Business, Medium Business

ZoomInfo SalesOS

Best for

Medium Business, Enterprise

ZoomInfo

Best for

Large Enterprises, Medium Business, Small Business

Keyplay typically suits Mid-Market and Enterprise. V-Retail tends to fit Large Enterprises and Small Business better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

Keyplay is an AI-powered account scoring and ICP (Ideal Customer Profile) intelligence platform that helps B2B revenue teams identify and prioritize their best-fit accounts using custom ... Read More about Keyplay

V-retail is a sales enhancement tool that integrates human interaction with artificial intelligence to improve customer engagement and drive conversions. It offers features such as ... Read More about V-Retail

ZoomInfo SalesOS is the perfect B2B sales solution for today's market. It provides sales teams with access to the largest, freshest database of company and contact intel, with tools to help ... Read More about ZoomInfo SalesOS

ZoomInfo is a powerful software solution that helps grow your business. With its unified system of data, insights, and integrations, it provides complete visibility into your target market ... Read More about ZoomInfo

Entry Level Pricing

  • Starts from $1,500 , /month
  • Starts from $290 , monthly
  • Not Available
  • Not Available

Free Trial Availability

  • No free trial
  • No free trial

SpotScore

What's this? ↗

9.6/10

Not Available

Not Available

Not Available

User Ratings

Based on verified Spotsaas reviews

Best Company Size

50 to 500 employees
50 to 5,000 employees
1-5,000 employees
Get pricing help
Get pricing help

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

Keyplay

  • Focus Reps on Best-Fit Accounts: Custom ICP scoring ranks every account by fit, so reps prioritize the 20% of accounts most likely to convert rather than working alphabetically.
  • Signal-Driven Outbound: Tech stack, growth, and job posting signals identify accounts showing buying intent or ideal-fit criteria before competitors identify them.
  • Automated Territory Hygiene: Score sync to Salesforce keeps territory assignments and lead routing based on current ICP fit — not static segmentation set at fiscal year start.

V-Retail

  • Customer Engagement: With V-Retail, your customers enjoy a smooth shopping experience that captures their attention and keeps them coming back. Immersive interfaces can turn casual browsers into loyal buyers.
  • Data-Driven Insights: Managers can use powerful analytics tools within V-Retail to gain actionable insights into customer behavior. You'll have the information needed to make informed decisions that boost sales and optimize inventory management.
  • Simplified Operations: V-Retail simplifies back-end processes, letting administrators manage stock levels, track sales in real-time, and automate routine tasks. This efficiency frees up time for your team to focus on strategic priorities.

ZoomInfo SalesOS

  • Lead Generation: ZoomInfo SalesOS lets you uncover high-quality leads through its database of millions of contacts and companies, making your outreach more targeted and efficient.
  • Data Enrichment: You can enrich your existing CRM data easily. SalesOS integrates with your current systems to provide real-time updates and insights, keeping your team informed with accurate information.
  • Advanced Search Filters: The platform’s advanced search capabilities allow you to drill down into specific demographics, industries, and company sizes. This means that when you’re strategizing your next campaign, you can confidently target the right audience.

ZoomInfo

  • Data Access: ZoomInfo gives your teams access to an extensive database of business contacts and company information, letting them make informed decisions and improve their outreach efforts.
  • Lead Generation: Your sales team can identify high-quality leads using ZoomInfo's search capabilities. Filter prospects by specific criteria to focus on the most promising opportunities.
  • Easy Integration: ZoomInfo integrates smoothly with popular CRM platforms like Salesforce and HubSpot. This means you can simplify your workflows and keep your data synchronized without any hassle.
Best fit

Best fit

Keyplay

  • RevOps teams building custom ICP scoring models in Salesforce to prioritize outbound and assign territories
  • Sales leaders using account fit scores to identify which accounts deserve enterprise AE time versus SMB sequences
  • Marketing teams using account scores to determine which accounts receive ABM investment versus general nurture

V-Retail

  • 50 to 500 employees
  • Retail, E-commerce, Supply Chain Management, and Consumer Goods
  • Retail Managers, Merchandising Specialists, Inventory Analysts, and E-commerce Strategists

ZoomInfo SalesOS

  • 50 to 5,000 employees
  • Martech, Revtech, Fintech, Sales Automation, SaaS, and Consulting
  • Sales Managers, Account Executives, Business Development Representatives, and CRM Administrators

ZoomInfo

  • 1-5,000 employees
  • Martech, Revtech, Fintech, Sales Automation, SaaS, Consulting
  • Sales Managers, Account Executives, Business Development Representatives, CRM Administrators
Watchouts

Reasons buyers look elsewhere

Keyplay

No alternatives guidance available yet.

V-Retail

  • Users may seek alternatives to V-Retail due to pricing concerns, especially if they find similar functionalities in competing products at a lower cost, making budget management a priority for their retail operations.
  • Businesses might consider alternatives if they require more specialized features or integrations that V-Retail does not offer, such as advanced analytics or specific e-commerce capabilities tailored to their unique needs.
  • Companies experiencing growth may look for scalable solutions that provide better performance or support during high traffic periods, which could lead them to evaluate other platforms that promise enhanced reliability and speed.

ZoomInfo SalesOS

  • Pricing exceeds budgets for startups and small businesses under 50 employees — competitors like HubSpot and Pipedrive offer lower entry points
  • Interface requires training for new users — teams switching from Salesforce or simpler CRMs often cite learning curve as a barrier
  • Data residency requirements in EU or APAC regions may conflict with ZoomInfo's data centers — compliance-focused enterprises choose Salesforce or Microsoft Dynamics instead

ZoomInfo

  • Pricing is higher than competitors like Hunter.io or RocketReach, which offer similar B2B contact data at 40-60% lower cost for teams under 50 people
  • Missing vertical-specific data fields that industry-focused tools like Apollo.io or Clearbit provide for healthcare, fintech, or manufacturing buyers
  • Interface requires more clicks to find contacts than competitors; users switching to Hunter.io or Seamless.ai report faster prospecting workflows

Software Demo

Demo

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How do Keyplay, V-Retail, ZoomInfo SalesOS and ZoomInfo Compare on Features?

Total Features

7 Features

13 Features

5 Features

5 Features

Unique Features

No unique features

No unique features

No unique features

No unique features

Get Quote
Get Quote

Compare Keyplay, V-Retail, ZoomInfo SalesOS and ZoomInfo on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

          Starting From

          • $1,500 , /month
          • $290 , monthly
          • Not Available
          • Not Available

          Pricing Plans

          • Growth

            $1,500

            paid

            • Up to 10k accounts

            • Custom scoring model

            • CRM sync

            Show more +

          • Scale

            $3,000

            paid

            • Up to 50k accounts

            • Advanced signals

            • API access

            Show more +

          • Enterprise

            Custom

            paid

            • Unlimited accounts

            • Custom signals

            • SSO

            Show more +

          • Business Basic

            /month

            • Sentiment Analysis

            • Key Customer Insights

            • Customer Retargeting

            Show more +

          • BUSINESS (PRO)

            $290

            /month

            • Everything from our Business Basic Plan +

            • Cater unlimited website visitors every month

          • ENTERPRISE

            • Everything from our Business Basic Plan

            • Advanced data-driven actionable insights

            • Streamlined User Management with SSO and Separate Database

            Show more +

          • Not Available
          • Not Available

          Pricing Page

          Pricing information not available

          V-Retail pricing
          ZoomInfo SalesOS pricingZoomInfo pricing

          Other Details

          Organization Types supported

          • Medium Business
          • Small Business
          • Large Enterprises
          • Individuals
          • Freelancers
          • Medium Business
          • Small Business
          • Large Enterprises
          • Individuals
          • Freelancers
          • Medium Business
          • Small Business
          • Large Enterprises
          • Individuals
          • Freelancers
          • Medium Business
          • Small Business
          • Large Enterprises
          • Individuals
          • Freelancers

          Platforms Supported

          • Browser Based (Cloud)
          • Mobile - iOS
          • Mobile - Android
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - iOS
          • Mobile - Android
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - iOS
          • Mobile - Android
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - iOS
          • Mobile - Android
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)

          Modes of support

          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online

          API Support

          • Available
          • Not Available
          • Not Available
          • Available
          Get help choosing
          Get help choosing

          Security & Compliance

          Certifications, data handling, and security controls for IT and compliance evaluators.

          SOC 2

          HIPAA

          ✗ No

          Data Residency

          🇺🇸 US

          Keyplay vs V-Retail vs ZoomInfo SalesOS User Reviews & Rating Comparison

          User Ratings

          4.8

          (based on 175 reviews)

          No reviews available for the product

          No reviews available for the product

          Rating Distribution

          0

          0

          0

          0

          0

          No reviews available for this product

          23

          1

          0

          1

          0

          1870

          480

          47

          22

          71

          Spotsaas Editor’s POV generated by AI

          Buyer sentiment

          Buyer sentiment is very strong across 175 reviews, with consistently positive feedback.

          What buyers like

          • 4.8★ G2 rating — one of the highest in the sales intelligence category — reflecting consistently strong user outcomes and NPS.
          • Custom signal builder lets teams define ICP fit in their own terms rather than accepting a vendor-defined scoring model that may not match their business.
          • Look-alike discovery surfaces new accounts that resemble existing best customers — a systematic way to expand TAM beyond the CRM without manual research.

          Common complaints

          • Pricing starts at $1,500/month, which positions it as a RevOps investment rather than an individual rep tool — requires budget justification at the management level.
          • Maximum value requires clean CRM data as the foundation — teams with poor account data quality get less accurate scoring outputs.

          What buyers like

          • **Customer Engagement**: With V-Retail, your customers enjoy a smooth shopping experience that captures their attention and keeps them coming back. Immersive interfaces can turn casual browsers into loyal buyers.
          • **Data-Driven Insights**: Managers can use powerful analytics tools within V-Retail to gain actionable insights into customer behavior. You'll have the information needed to make informed decisions that boost sales and optimize inventory management.
          • **Simplified Operations**: V-Retail simplifies back-end processes, letting administrators manage stock levels, track sales in real-time, and automate routine tasks. This efficiency frees up time for your team to focus on strategic priorities.

          Common complaints

          • Users may seek alternatives to V-Retail due to pricing concerns, especially if they find similar functionalities in competing products at a lower cost, making budget management a priority for their retail operations.
          • Businesses might consider alternatives if they require more specialized features or integrations that V-Retail does not offer, such as advanced analytics or specific e-commerce capabilities tailored to their unique needs.
          • Companies experiencing growth may look for scalable solutions that provide better performance or support during high traffic periods, which could lead them to evaluate other platforms that promise enhanced reliability and speed.

          What buyers like

          • Largest B2B database
          • Real-time insights
          • Critical purchasing intent data

          Common complaints

          • Can be expensive
          • Data overload for new users
          • Requires training for effective use

          Buyer sentiment

          Buyer sentiment is positive across 2490 reviews, with strong overall satisfaction.

          What buyers like

          • Reviewers value the large, accurate database of company and contact information.
          • Direct contact details including phone numbers and cell numbers save considerable prospecting time.
          • Intent data signals help users prioritize and target the right buyers.

          Common complaints

          • Pricing is higher than competitors like Hunter.io or RocketReach, which offer similar B2B contact data at 40-60% lower cost for teams under 50 people
          • Missing vertical-specific data fields that industry-focused tools like Apollo.io or Clearbit provide for healthcare, fintech, or manufacturing buyers
          • Interface requires more clicks to find contacts than competitors; users switching to Hunter.io or Seamless.ai report faster prospecting workflows

          Pros and Cons

          • 4.8★ G2 rating — one of the highest in the sales intelligence category — reflecting consistently strong user outcomes and NPS.

          • Custom signal builder lets teams define ICP fit in their own terms rather than accepting a vendor-defined scoring model that may not match their business.

          • Look-alike discovery surfaces new accounts that resemble existing best customers — a systematic way to expand TAM beyond the CRM without manual research.

          • Pricing starts at $1,500/month, which positions it as a RevOps investment rather than an individual rep tool — requires budget justification at the management level.

          • Maximum value requires clean CRM data as the foundation — teams with poor account data quality get less accurate scoring outputs.

          • **Enhanced Customer Engagement**: With V-Retail, your customers enjoy a seamless shopping experience that captures their attention and keeps them coming back. I’ve seen firsthand how immersive interfaces can transform casual browsers into loyal buyers.

          • **Data-Driven Insights**: Managers can leverage powerful analytics tools within V-Retail to gain actionable insights into customer behavior. You'll be equipped to make informed decisions that boost sales and optimize inventory management.

          • **Streamlined Operations**: V-Retail simplifies back-end processes, allowing administrators to manage stock levels, track sales in real-time, and automate mundane tasks. This efficiency frees up valuable time for your team to focus on strategic initiatives.

          • Users may seek alternatives to V-Retail due to pricing concerns, especially if they find similar functionalities in competing products at a lower cost, making budget management a priority for their retail operations.

          • Businesses might consider alternatives if they require more specialized features or integrations that V-Retail does not offer, such as advanced analytics or specific e-commerce capabilities tailored to their unique needs.

          • **Enhanced Lead Generation**: With ZoomInfo SalesOS, you’ll uncover high-quality leads through its robust database. Imagine having access to millions of contacts and companies, making your outreach more targeted and efficient.

          • **Data Enrichment**: You can enrich your existing CRM data seamlessly. By integrating with your current systems, SalesOS provides real-time updates and insights, ensuring your team always has the most accurate information at their fingertips.

          • **Advanced Search Filters**: The platform’s advanced search capabilities allow you to drill down into specific demographics, industries, and company sizes. This means that when you’re strategizing your next campaign, you can confidently target the right audience.

          • Potentially high costs

          • Complexity of data management

          • **Comprehensive Data Access**: With ZoomInfo, you gain access to an extensive database of business contacts and company information, empowering your teams to make informed decisions and enhance their outreach efforts.

          • **Enhanced Lead Generation**: Imagine your sales team effortlessly identifying high-quality leads. ZoomInfo’s advanced search capabilities allow users to filter prospects based on specific criteria, ensuring they focus on the most promising opportunities.

          • **Seamless Integration**: ZoomInfo integrates smoothly with popular CRM platforms like Salesforce and HubSpot. This means you can streamline your workflows and keep your data synchronized without any hassle.

          • Pricing is higher than competitors like Hunter.io or RocketReach, which offer similar B2B contact data at 40-60% lower cost for teams under 50 people

          • Missing vertical-specific data fields that industry-focused tools like Apollo.io or Clearbit provide for healthcare, fintech, or manufacturing buyers

          Positive Reviews

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          Used Keyplay, V-Retail, ZoomInfo SalesOS, or ZoomInfo? Tell buyers what actually differs.

          List of Customers

          Customers

          No Customers information available.

          Toyota

          Toyota

          Capgemini

          Capgemini

          BestSeller

          BestSeller

          No Customers information available.

          No Customers information available.

          Media and Screenshots

          Screenshots

          No screenshots available.

          V-Retail Dashboard

          3 Screenshots

          Videos

          No videos available.

          video-0

          1 Videos

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          Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

          Frequently asked questions

          Which is better, Keyplay or V-Retail?
          Keyplay edges out the other on user ratings (4.8 vs -1.0). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
          Do Keyplay and V-Retail offer a free trial?
          Neither Keyplay nor V-Retail currently lists a free trial.
          What is the starting price of Keyplay vs V-Retail?
          Keyplay starts at $1,500 paid. V-Retail starts at $290 /month.
          What are the top alternatives to Keyplay?
          Top alternatives to Keyplay include ZoomInfo SalesOS, ZoomInfo.
          What are the top alternatives to V-Retail?
          Top alternatives to V-Retail include ZoomInfo SalesOS, ZoomInfo, Oppwiser, Humanlinker, Lutra.