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Keap vs Kajabi vs Story Chief Comparison

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Keap

4.2(198 reviews)

Starting at $129 /Month

  • Free Trial
  • Large Enterprises
  • Medium Business

Keap is the all-in-one customer relationship management (CRM) software solution you need to manage your contacts with ease. Its innovative features and intuitive interface make it a perfect fit for any business, from ret…

Kajabi

4.7(1,290 reviews)

Starting at $119 /Month

  • Free Trial
  • Medium Business
  • Small Business

Kajabi is a powerful content management system that supports businesses in their goals to profit from the Internet. It offers everything needed to manage business, customers and their sales funnel, and online content inc…

Story Chief

4.8(22 reviews)

Starting at $12 /Month

  • Free Trial
  • Large Enterprises
  • Medium Business

StoryChief is a cloud-based content management system that allows editors and designers to manage and automate the process of creating brand-specific content for editorial and marketing teams within an organization. Stor…

Kajabi leads on user satisfaction with a 4.7-star rating across 1,290 reviews.

Keap vs Kajabi vs Story Chief — at a glance

FeatureKeapKajabiStory Chief
Rating4.2 / 54.7 / 54.8 / 5
Reviews1981,29022
Starting price$129 /Month$119 /Month$12 /Month
Free trial Yes Yes Yes
Free version No No No
Best forLarge Enterprises, Medium Business, Small BusinessMedium Business, Small BusinessLarge Enterprises, Medium Business, Small Business
CategoryCRM SoftwareContent Management SoftwareContent Management Software
PlatformsSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/Cloud
APIAvailable
Support modesBusiness Hours, OnlineBusiness Hours, OnlineBusiness Hours, Online
CertificationsSOC 2, GDPRSOC 2, GDPRGDPR
Data residencyUSUSGlobal

Key differences between Keap and Kajabi

  • Pricing: Keap starts at $129 /Month, while Kajabi starts at $119 /Month.
  • Target audience: Keap is built for Large Enterprises and Medium Business, while Kajabi targets Medium Business and Small Business.
  • User satisfaction: Kajabi scores higher with a 4.7-star average.
  • Deployment: Keap supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; Kajabi supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.

Compare Keap vs Kajabi vs Story Chief — and walk away knowing which one fits.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most CRM Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Keap - CRM Software
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Kajabi - Content Management Software
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Biggest differences

Start here before you go deeper into features.

Keap

Best all-in-one CRM and marketing automation for small businesses.

Choose if
  • You are a small business or solopreneur needing combined CRM and marketing tools.
  • You want a simple, guided onboarding experience with strong customer support.
  • You seek to automate sales pipelines and customer management in one platform.
Consider alternatives if
  • You require advanced, highly customizable CRM features for enterprise-level needs.
  • You need extensive built-in landing page builders or calendar task integrations.

Kajabi

Best all-in-one platform for small businesses selling online courses and memberships.

Choose if
  • You want a simple, streamlined system to manage websites, courses, and sales funnels in one place.
  • You are a small to mid-sized business owner or content creator needing easy setup and use.
  • You value responsive, around-the-clock customer support and comprehensive tutorials for non-technical users.
Consider alternatives if
  • Your business requires extensive third-party app integrations or advanced customization options.
  • You need transparent pricing upfront to facilitate straightforward budgeting decisions.

Story Chief

Best for streamlined multi-channel content creation and SEO guidance.

Choose if
  • You need simple, intuitive content editing with built-in SEO tips.
  • Your team requires easy distribution across multiple social and publishing channels.
  • You are a small to medium business focused on content or digital marketing.
Consider alternatives if
  • Your organization demands extensive template design customization.
  • You require real-time simultaneous collaboration on content creation.

Keap: Best all-in-one CRM and marketing automation for small businesses. Kajabi: Best all-in-one platform for small businesses selling online courses and memberships.

Description

Keap is the all-in-one customer relationship management (CRM) software solution you need to manage your contacts with ease. Its innovative features and intuitive interface make it a perfect ... Read More about Keap

Kajabi is a powerful content management system that supports businesses in their goals to profit from the Internet. It offers everything needed to manage business, customers and their sales ... Read More about Kajabi

StoryChief is a cloud-based content management system that allows editors and designers to manage and automate the process of creating brand-specific content for editorial and marketing ... Read More about Story Chief

Entry Level Pricing

  • Starts from $129 , Billed Yearly
  • Starts from $119 , Billed Yearly
  • Starts from $12 , Billed Yearly

Free Trial Availability

  • Free Trial available

SpotScore

What's this? ↗

9.6/10

9.6/10

9.1/10

User Ratings

Based on verified Spotsaas reviews

4.72

(1290)

4.77

(22)

Best Company Size

1-100 employeesMedium business
1-50 employees51-500 employees
Small BusinessMedium Business
Get pricing help
Get pricing help

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

Keap

  • Simplified Automation: With Keap, you can easily automate routine tasks, freeing up time for your team. Focus on growth strategies instead of manual follow-ups.
  • Centralized Client Management: Keap provides a complete CRM solution that lets you manage client interactions in one place. This improves communication and relationship building, leading to increased customer satisfaction.
  • Reporting Tools: You'll appreciate the detailed analytics and reporting features that help track performance metrics. This lets you make data-driven decisions that improve your business outcomes.

Kajabi

No key benefits available yet.

Best fit

Best fit

Keap

  • 1-100 employees.
  • Industries: Small Business, Marketing Technology (Martech), Sales Automation, Professional Services, E-commerce, Consulting.
  • Job Titles: Small Business Owners, Marketing Managers, Sales Representatives, Customer Relationship Managers, Account Executives.

Kajabi

No best-fit guidance available yet.

Watchouts

Reasons buyers look elsewhere

Keap

  • Pricing exceeds budgets for startups — teams under 20 employees often switch to Mailchimp or HubSpot's free tier
  • Interface requires 2–3 weeks of training; competitors like ActiveCampaign and Infusionsoft have flatter learning curves
  • Missing native integrations with Shopify, Slack, or Zapier — requires manual workarounds or third-party connectors

Kajabi

No alternatives guidance available yet.

Software Demo

Demo

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Share your priorities, budget, and team needs, and we’ll help you narrow the options and understand the tradeoffs before you talk to vendors.

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  • Independent advice — matched to your business
  • Understand the tradeoffs before you talk to vendors
  • Free 15-min call with a software advisor.

Step 1 of 4

How big is your team?

We tailor recommendations to companies your size.

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How do Keap, Kajabi and Story Chief Compare on Features?

Total Features

10 Features

22 Features

10 Features

Unique Features

No unique features

No unique features

No unique features

Get Quote
Get Quote

Compare Keap, Kajabi and Story Chief on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

        Starting From

        • $129 , Billed Yearly
        • $119 , Billed Yearly
        • $12 , Billed Yearly

        Pricing Plans

        • Pro

          • Email marketing

          • Sales & marketing automation

          • Dedicated phone line (US & Canada)

          Show more +

        • Max

          • Email marketing

          • Sales & marketing automation

          • Dedicated phone line (US & Canada)

          Show more +

        • Max Classic

        • Basic

          • 3 Products

          • 3 Pipelines

          • Unlimited Landing Pages

          Show more +

        • Growth

          • 15 Products

          • 15 Pipelines

          • Unlimited Landing Pages

          Show more +

        • Pro

          • 100 Products

          • 100 Pipelines

          • Unlimited Landing Pages

          Show more +

        • Free

          • World-class online editor

          • Invite team members & guest writers

          • Get approval from stakeholders

          Show more +

        • Essential

          • Unlimited Stories & Social Updates

          • Measure Article Performance

          • Removed StoryChief Branding

          Show more +

        • Pro

          • Includes featurtes of Essential plan, plus

          • Smart Content Calendar

          • Editorial Briefing

          Show more +

        • Browse all pricing plans

        Pricing Page

        Keap pricing
        Kajabi pricing
        Story Chief pricing

        Other Details

        Organization Types supported

        • Medium Business
        • Large Enterprises
        • Small Business
        • Freelancers
        • Individuals
        • Medium Business
        • Large Enterprises
        • Small Business
        • Freelancers
        • Individuals
        • Medium Business
        • Large Enterprises
        • Small Business
        • Freelancers
        • Individuals

        Platforms Supported

        • Browser Based (Cloud)
        • Installed - Windows
        • Installed - Mac
        • Mobile - Android
        • Mobile - iOS
        • Browser Based (Cloud)
        • Browser Based (Cloud)
        • Installed - Windows
        • Installed - Mac
        • Mobile - Android
        • Mobile - iOS
        • Browser Based (Cloud)
        • Browser Based (Cloud)
        • Installed - Windows
        • Installed - Mac
        • Mobile - Android
        • Mobile - iOS
        • Browser Based (Cloud)

        Modes of support

        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online

        API Support

        • Available
        • Not Available
        • Not Available
        Get help choosing
        Get help choosing

        Security & Compliance

        Certifications, data handling, and security controls for IT and compliance evaluators.

        SOC 2

        ✓ Yes
        ✓ Yes

        HIPAA

        ✗ No
        ✗ No

        GDPR

        ✓ Yes
        ✓ Yes

        ISO 27001

        ✗ No

        Single Sign-On (SSO)

        ✓ Yes
        ✓ Yes

        Multi-Factor Auth (MFA)

        ✓ Yes
        ✓ Yes

        Data Encryption

        ✓ Yes
        ✓ Yes

        Data Residency

        🇺🇸 US
        🇺🇸 US

        Keap vs Kajabi User Reviews & Rating Comparison

        User Ratings

        Rating Distribution

        155

        14

        4

        4

        31

        1110

        123

        50

        22

        16

        20

        1

        1

        0

        0

        Spotsaas Editor’s POV generated by AI

        Buyer sentiment

        Users appreciate Keap's all-in-one automation and CRM capabilities but note limitations in specific features and higher costs.

        What buyers like

        • Ease of use
        • Customer support
        • Automation capabilities

        Common complaints

        • Limited feature functionality
        • Pricing and additional costs

        Buyer sentiment

        Users generally express high satisfaction with Kajabi’s all-in-one capabilities, ease of use, and customer support, though some desire more advanced features and integrations.

        What buyers like

        • All-in-one platform
        • Customer support
        • Ease of use

        Common complaints

        • Limited integrations
        • Feature improvements needed

        Buyer sentiment

        Users generally express high satisfaction with StoryChief’s ease of use, SEO features, and multi-channel distribution, though some desire more customization and collaboration capabilities.

        What buyers like

        • Ease of use
        • SEO guidance
        • Multi-channel publishing

        Common complaints

        • Limited template customization
        • Lack of simultaneous collaboration

        Pros and Cons

        • Combines CRM, marketing, and automation tools in one platform simplifying operations

        • Outstanding and responsive customer support

        • Easy to use with guided onboarding and training resources

        • Limited functionality in landing page builder and calendar task linking

        • Higher cost with additional charges for users and integrations

        • All-in-one platform combining websites, courses, mailing lists, funnels, and coaching tools

        • Excellent and responsive customer support available even at odd hours

        • User-friendly interface with comprehensive tutorials suitable for non-technical users

        • Limited marketplace for additional apps and connectors restricting advanced functionality

        • Certain features need improvement for a smoother user experience

        • Intuitive editor with collaboration tools

        • SEO guidance and readability analysis

        • Seamless multi-channel content distribution

        • Limited customization options in design and templates

        • Restricted native posting channels (e.g., no Vkontakte or Telegram)

        Positive Reviews

        No reviews available for the product

        No reviews available for the product

        No reviews available for the product

        Used Keap, Kajabi, or Story Chief? Tell buyers what actually differs.

        Media and Screenshots

        Screenshots

        Campaign Builder

        5 Screenshots

        No screenshots available.

        Videos

        video-0

        4 Videos

        video-0

        5 Videos

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        Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

        Frequently asked questions

        Which is better, Keap or Kajabi?
        Kajabi edges out the other on user ratings (4.7 vs 4.2). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
        Do Keap and Kajabi offer a free trial?
        Yes, both Keap and Kajabi offer a free trial.
        What is the starting price of Keap vs Kajabi?
        Keap starts at $129 /Month. Kajabi starts at $119 /Month.
        What are the top alternatives to Keap?
        Top alternatives to Keap include Bigin by Zoho CRM, Creatio CRM, ClickUp, Zoho CRM, Agentforce Sales (formerly Salesforce Sales Cloud).
        What are the top alternatives to Kajabi?
        Top alternatives to Kajabi include Story Chief, WordPress, Squarespace, ClickFunnels, FlyerFunnel.