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GreyMetrics vs CB Insights Comparison

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GreyMetrics

4.7(21 reviews)

Starting at $49

  • Free Trial
  • Large Enterprises
  • Medium Business

GreyMetrics is a comprehensive marketing analytics software that offers a range of features to help businesses build and manage reports and dashboards. With its intuitive drag-and-drop tool, users can easily create custo…

CB Insights

4.1(29 reviews)

Starting at Contact for pricing

  • Large Enterprises

CB Insights is an innovative market intelligence platform that empowers strategic decision-making. With millions of data points, users get a comprehensive view of the technology landscape, rich insights into markets, and…

GreyMetrics leads on user satisfaction with a 4.7-star rating across 21 reviews.

GreyMetrics vs CB Insights — at a glance

FeatureGreyMetricsCB Insights
Rating4.7 / 54.1 / 5
Reviews2129
Starting price$49Contact for pricing
Free trial Yes No
Free version No No
Best forLarge Enterprises, Medium Business, Small BusinessLarge Enterprises
CategoryMarketing Analytics SoftwareMarketing Analytics Software
PlatformsSaaS/Web/CloudSaaS/Web/Cloud, Mobile - Android, Mobile - iOS
API
Support modesOnlineOnline
CertificationsGDPR
Data residencyGlobalGlobal

Key differences between GreyMetrics and CB Insights

  • Pricing: GreyMetrics starts at $49. CB Insights pricing is not publicly listed.
  • Free trial: GreyMetrics offers a free trial; CB Insights does not.
  • User satisfaction: GreyMetrics scores higher with a 4.7-star average.
  • Deployment: GreyMetrics supports SaaS/Web/Cloud; CB Insights supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.

GreyMetrics vs CB Insights — find the better fit before you commit.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Marketing Analytics Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

GreyMetrics - Marketing Analytics Software
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CB Insights - Marketing Analytics Software
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Talk to an expert

Free PDF comparison

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Biggest differences

Start here before you go deeper into features.

GreyMetrics

Best for marketing teams needing easy, template-driven analytics and reporting.

Choose if
  • You want an intuitive drag-and-drop report builder for quick custom reports.
  • You need access to 25+ expert-designed, pre-defined marketing report templates.
  • Your team requires integration with over 20 marketing platforms for unified data.
Consider alternatives if
  • You are a very small business without dedicated marketing analytics resources.
  • You require highly specialized or advanced analytics beyond standard marketing metrics.

CB Insights

Best for

Large Enterprises

GreyMetrics typically suits Large Enterprises and Medium Business. CB Insights tends to fit Large Enterprises better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

GreyMetrics is a comprehensive marketing analytics software that offers a range of features to help businesses build and manage reports and dashboards. With its intuitive drag-and-drop ... Read More about GreyMetrics

CB Insights is an innovative market intelligence platform that empowers strategic decision-making. With millions of data points, users get a comprehensive view of the technology landscape, ... Read More about CB Insights

Entry Level Pricing

  • Starts from $49
  • Not Available

Free Trial Availability

  • Free Trial available
  • No free trial

User Ratings

Based on verified Spotsaas reviews

4.7

(21)

4.1

(29)

Best Company Size

51-500 employees500+ employees
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Software Demo

Demo

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How do GreyMetrics and CB Insights Compare on Features?

Total Features

5 Features

5 Features

Unique Features

No unique features

No unique features

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Get Quote

Compare GreyMetrics and CB Insights on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

      Starting From

      • $49
      • Not Available

      Pricing Plans

      • Not Available

      Pricing Page

      GreyMetrics pricing
      CB Insights pricing

      Other Details

      Organization Types supported

      • Small Business
      • Large Enterprises
      • Medium Business
      • Freelancers
      • Individuals
      • Small Business
      • Large Enterprises
      • Medium Business
      • Freelancers
      • Individuals

      Platforms Supported

      • Browser Based (Cloud)
      • Mobile - Android
      • Mobile - iOS
      • Browser Based (Cloud)
      • Installed - Windows
      • Installed - Mac
      • Browser Based (Cloud)
      • Mobile - Android
      • Mobile - iOS
      • Browser Based (Cloud)
      • Installed - Windows
      • Installed - Mac

      Modes of support

      • 24/7 (Live rep)
      • Business Hours
      • Online
      • 24/7 (Live rep)
      • Business Hours
      • Online

      API Support

      • Not Available
      • Not Available
      Get help choosing
      Get help choosing

      Security & Compliance

      Certifications, data handling, and security controls for IT and compliance evaluators.

      HIPAA

      ✗ No
      ✗ No

      GDPR

      ✓ Yes

      Data Residency

      🌐 Global
      🌐 Global

      GreyMetrics User Reviews & Rating Comparison

      User Ratings

      Rating Distribution

      18

      3

      0

      1

      0

      20

      0

      0

      1

      0

      Spotsaas Editor’s POV generated by AI

      Buyer sentiment

      Users generally praise GreyMetrics for its ease of use and comprehensive integrations, though some note concerns about pricing clarity and advanced customization.

      What buyers like

      • Ease of use
      • Integration capabilities
      • Pre-defined report templates

      Common complaints

      • Pricing transparency
      • Limited advanced features

      Buyer sentiment

      Buyer sentiment is positive across 21 reviews, with strong overall satisfaction.

      What buyers like

      • Provides an excellent database of vendors and VC funding in emerging tech areas, aiding in research and analysis.
      • Offers curated collections of vendors and startups with scoring, enhancing procurement and discovery processes.
      • Delivers insightful research reports and market insights in a user-friendly format, helping users stay informed about trends.

      Common complaints

      • The UI can be complex, especially the advanced search functionality, requiring improvements for better user experience.
      • Limited "expert collections" compared to competitors like Tracxn, leading to the need for manual collection creation in some cases.
      • Higher price point may be a deterrent for some users, suggesting a need for more cost-effective subscription options.

      Pros and Cons

      • Intuitive drag-and-drop report builder

      • Wide range of pre-defined report templates

      • Integration with 20+ marketing platforms

      • Limited pricing transparency

      • Potentially less suitable for very small businesses

      • Provides an excellent database of vendors and VC funding in emerging tech areas, aiding in research and analysis.

      • Offers curated collections of vendors and startups with scoring, enhancing procurement and discovery processes.

      • Delivers insightful research reports and market insights in a user-friendly format, helping users stay informed about trends.

      • The UI can be complex, especially the advanced search functionality, requiring improvements for better user experience.

      • Limited "expert collections" compared to competitors like Tracxn, leading to the need for manual collection creation in some cases.

      Positive Reviews

      No reviews available for the product

      No reviews available for the product

      Negative Reviews

      No reviews available for the product

      No reviews available for the product

      Used GreyMetrics or CB Insights? Tell buyers what actually differs.

      List of Customers

      Customers

      No Customers information available.

      CISCO

      CISCO

      Salesforce

      Salesforce

      ADP

      ADP

      Media and Screenshots

      Screenshots

      No screenshots available.

      Mosaic

      2 Screenshots

      Videos

      video-0

      2 Videos

      video-0

      3 Videos

      Top Alternatives to GreyMetrics and CB Insights in 2026

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      Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

      Frequently asked questions

      Which is better, GreyMetrics or CB Insights?
      GreyMetrics edges out the other on user ratings (4.7 vs 4.1). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
      Do GreyMetrics and CB Insights offer a free trial?
      GreyMetrics offers a free trial. CB Insights does not.
      What is the starting price of GreyMetrics vs CB Insights?
      GreyMetrics starts at $49. CB Insights starts at Contact for pricing.
      What are the top alternatives to GreyMetrics?
      Top alternatives to GreyMetrics include LiveReport.io, AgencyAnalytics, Reportz, JustControl.it, Vidooly.
      What are the top alternatives to CB Insights?
      Top alternatives to CB Insights include SalesIntel, InsideView, Intricately, Statsbot, Panintelligence.