GetResponse vs Omnisend vs Outgrow vs ActiveCampaign Comparison
GetResponse
Starting at $15.58 /Month
- Free Trial
- Large Enterprises
- Medium Business
GetResponse is an online email response software that allows small businesses to create, track and send professional emails within a few clicks. With features like automatic drag-and-drop picture insertion, draft saving,…
Omnisend
Starting at $16 /Month
- Freelancers / Consultants
- Large Enterprises
Omnisend is the leading marketing automation software, helps companies in launching and managing email marketing campaigns. It allows users to create personalized emails, automate their follow up processes, track their m…
Outgrow
Starting at Contact for pricing
- Free Trial
- Large Enterprises
- Medium Business
Outgrow is a powerful marketing automation suite that helps you grow your business with marketing and sales software integrations, lead scoring for sales, and personalization capabilities. It is an easy-to-use, powerful…
ActiveCampaign
Starting at $15 /Month
- Free Trial
- Freelancers / Consultants
- Large Enterprises
ActiveCampaign is the most powerful marketing automation tool designed to help you nail your next digital campaign. From nurture campaigns that convert new subscribers into long-term customers, to smart lead scoring that…
Omnisend leads on user satisfaction with a 4.7-star rating across 587 reviews.
GetResponse vs Omnisend vs Outgrow vs ActiveCampaign — at a glance
| Feature | GetResponse | Omnisend | Outgrow | ActiveCampaign |
|---|---|---|---|---|
| Rating | 4.0 / 5 | 4.7 / 5 | 4.9 / 5 | 4.7 / 5 |
| Reviews | 1,296 | 587 | 377 | 1,826 |
| Starting price | $15.58 /Month | $16 /Month | Contact for pricing | $15 /Month |
| Free trial | Yes | No | Yes | Yes |
| Free version | No | No | No | No |
| Best for | Large Enterprises, Medium Business, Small Business | Freelancers / Consultants, Large Enterprises, Medium Business | Large Enterprises, Medium Business, Small Business | Freelancers / Consultants, Large Enterprises, Medium Business |
| Category | Email Marketing Software | Marketing Automation Software | Marketing Automation Software | Marketing Automation Software |
| Platforms | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | SaaS/Web/Cloud | SaaS/Web/Cloud | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS |
| API | Available | Available | Available | Available |
| Support modes | 24/7 (Live rep), Business Hours, Online | 24/7 (Live rep), Online | 24/7 (Live rep), Online | Business Hours, Online |
| Certifications | GDPR | SOC 2, GDPR | GDPR | SOC 2, HIPAA, GDPR |
| Data residency | US | Global | Global | Global |
Key differences between GetResponse and Omnisend
- Pricing: GetResponse starts at $15.58 /Month, while Omnisend starts at $16 /Month.
- Free trial: GetResponse offers a free trial; Omnisend does not.
- Target audience: GetResponse is built for Large Enterprises and Medium Business, while Omnisend targets Freelancers / Consultants and Large Enterprises.
- User satisfaction: Omnisend scores higher with a 4.7-star average.
- Deployment: GetResponse supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; Omnisend supports SaaS/Web/Cloud.
Compare GetResponse vs Omnisend vs Outgrow vs ActiveCampaign — and walk away knowing which one fits.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most Email Marketing Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
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Biggest differences
Start here before you go deeper into features.
Best for small to medium businesses needing user-friendly email marketing automation.
- You want an all-in-one platform combining email, landing pages, webinars, and CRM.
- You need powerful, flexible marketing automation with complex workflow capabilities.
- You value outstanding customer support with prompt, professional assistance.
- Your campaigns require consistently high email deliverability, especially to Gmail domains.
- You need deep, advanced reporting and analytics for data-driven marketing decisions.
Best for e-commerce email, SMS, and push marketing automation.
- You run a small to medium e-commerce business needing integrated email and SMS campaigns.
- You want an intuitive, beginner-friendly platform with strong customer support.
- You require seamless integration with Shopify, WooCommerce, and similar platforms.
- You need advanced mobile design customization for highly tailored mobile experiences.
- Your business demands extensive industry-specific features or complex API integrations.
Best for creating interactive lead generation content with easy marketing automation.
- You need to build quizzes, calculators, or surveys without coding skills.
- Your focus is on lead generation and customer engagement campaigns.
- You want a user-friendly platform with versatile customizable templates.
- Your company requires extensive third-party app integrations and marketplace options.
- You need complex, enterprise-level automation workflows beyond simple streamlined setups.
Best for SMBs needing powerful, flexible marketing automation with integrated CRM.
- You want robust automation workflows with a visual builder for complex campaigns.
- You need strong segmentation and targeting for personalized marketing efforts.
- You value responsive, knowledgeable customer support to help navigate the platform.
- You require highly advanced, flexible email design customization beyond platform limits.
- You prefer very simple, minimal automation tools with little to no learning curve.
GetResponse: Best for small to medium businesses needing user-friendly email marketing automation. Omnisend: Best for e-commerce email, SMS, and push marketing automation.
Description | GetResponse is an online email response software that allows small businesses to create, track and send professional emails within a few clicks. With features like automatic drag-and-drop ... Read More about GetResponse | Omnisend is the leading marketing automation software, helps companies in launching and managing email marketing campaigns. It allows users to create personalized emails, automate their ... Read More about Omnisend | Outgrow is a powerful marketing automation suite that helps you grow your business with marketing and sales software integrations, lead scoring for sales, and personalization capabilities. ... Read More about Outgrow | ActiveCampaign is the most powerful marketing automation tool designed to help you nail your next digital campaign. From nurture campaigns that convert new subscribers into long-term ... Read More about ActiveCampaign |
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SpotScoreWhat's this? ↗ | 9.8/10 | 9.2/10 | 9.0/10 | 9.8/10 |
User RatingsBased on verified Spotsaas reviews | ||||
Best Company Size | 1-500 employeesMedium Business | Small BusinessMedium Business | Small BusinessMedium Business | 10-500 employeesSmall to medium businesses |
Get pricing help | Get pricing help |
Where each option fits best
See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.
Based on buyer reviews and verified product data collected by Spotsaas.
Key strengths
- Marketing Automation: GetResponse automates marketing tasks effectively. Managers can set up advanced workflows that nurture leads without constant oversight, allowing the team to focus on strategic initiatives.
- GetResponse combines email marketing, landing pages, webinars, and CRM features in a single platform. You can consolidate your marketing efforts in one place, reducing complexity and costs.
- User-Friendly Interface: Executives appreciate the intuitive design of GetResponse. Even those with minimal technical expertise can use it easily. This straightforward experience improves productivity and helps team members use the software confidently.
No key benefits available yet.
No key benefits available yet.
- Smooth Automation: ActiveCampaign lets your marketing team create highly personalized customer experiences through reliable automation workflows. Set up a campaign that runs itself, engaging customers at the right moments without manual intervention.
- Advanced CRM Functionality: With its integrated CRM, ActiveCampaign helps you manage customer relationships efficiently. You'll gain insights into your sales pipeline and customer interactions, allowing you to make informed decisions that drive growth.
- Segmentation and Targeting: This platform lets you segment audiences precisely, making it easier to design messages based on user behavior and preferences. By doing so, you can significantly increase engagement rates and conversions.
Best fit
- 1 to 500 employees
- Martech, SaaS, E-commerce, Digital Marketing, and Consulting
- Marketing Managers, Digital Marketing Specialists, Content Creators, and E-commerce Managers
No best-fit guidance available yet.
No best-fit guidance available yet.
- 10 to 500 employees
- Martech, SaaS, E-commerce, Consulting, and Nonprofits
- Marketing Managers, Sales Managers, Customer Success Representatives, and CRM Administrators
Reasons buyers look elsewhere
- Pricing is higher than Mailchimp or ConvertKit for equivalent feature sets under 10,000 contacts
- Interface requires more clicks than Klaviyo or ActiveCampaign to access core automation workflows
- Advanced segmentation and conditional logic are less flexible than HubSpot or Marketo for complex B2B campaigns
No alternatives guidance available yet.
No alternatives guidance available yet.
- Pricing starts at $15/month for basic automation but scales to $300+/month for enterprise features — teams under 10 people often switch to Mailchimp or ConvertKit for lower entry costs
- Interface requires 2–3 weeks of training for non-technical users; competitors like HubSpot and Klaviyo offer faster setup paths
- E-commerce sellers need Shopify or WooCommerce native connectors that ActiveCampaign doesn't provide natively — integration requires custom API work
Software Demo
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How do GetResponse, Omnisend, Outgrow and ActiveCampaign Compare on Features?
Total Features | 42 Features | 9 Features | 19 Features | 30 Features |
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Unique Features | No unique features | No unique features | No unique features | No unique features |
Get Quote | Get Quote |
Compare GetResponse, Omnisend, Outgrow and ActiveCampaign on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Other Details
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Get help choosing | Get help choosing |
Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | — | ✓ Yes |
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HIPAA | — | ✗ No |
GDPR | ✓ Yes | ✓ Yes |
ISO 27001 | — | — |
Single Sign-On (SSO) | — | ✓ Yes |
Multi-Factor Auth (MFA) | — | ✓ Yes |
Data Encryption | ✓ Yes | ✓ Yes |
Audit Logs | — | — |
Data Residency | 🇺🇸 US | 🌐 Global |
GetResponse vs Omnisend vs Outgrow User Reviews & Rating Comparison
User Ratings | ||||
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Rating Distribution | ||||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Overall positive sentiment highlights ease of use, automation capabilities, and customer support, tempered by concerns over deliverability and account restrictions. What buyers like
Common complaints
| Buyer sentiment Overall positive sentiment highlights ease of use, excellent customer support, and strong e-commerce integrations, with some concerns about mobile design limitations and complexity for beginners. What buyers like
Common complaints
| Buyer sentiment Users generally praise Outgrow for its ease of use, customization options, and strong lead generation features, though some note limitations in integrations and advanced feature complexity. What buyers like
Common complaints
| Buyer sentiment Overall, buyers appreciate ActiveCampaign for its powerful automation, excellent support, and user-friendly interface, though some find the learning curve and email design limitations challenging. What buyers like
Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product | No reviews available for the product |
| Negative Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product | No reviews available for the product |
List of Customers
Customers |  Carrefour  Zendesk  Stripe |  Amundsen  SM Global Shop  B-Wear |  Github  Codepen  VOD |  Platinum Skin Care  MOM  Heather Read Photography |
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Media and Screenshots
Screenshots |  3 Screenshots | No screenshots available. |
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Videos |  4 Videos |  2 Videos |
Alternatives
Alternatives |
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, GetResponse or Omnisend?
- Omnisend edges out the other on user ratings (4.7 vs 4.0). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do GetResponse and Omnisend offer a free trial?
- GetResponse offers a free trial. Omnisend does not.
- What is the starting price of GetResponse vs Omnisend?
- GetResponse starts at $15.58 /Month. Omnisend starts at $16 /Month.
- What are the top alternatives to GetResponse?
- Top alternatives to GetResponse include Campaigner, Moosend, SMTP, ActiveCampaign, Omnisend.
- What are the top alternatives to Omnisend?
- Top alternatives to Omnisend include Outgrow, ActiveCampaign, CleverTap, Moosend, Drip.