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Funnel vs Datorama Comparison

Last updated:

Funnel

4.3(86 reviews)

Starting at $399 /Month

  • Free Trial
  • Large Enterprises
  • Medium Business

"Experience the power of Funnel - an automated data collection and marketing reporting software that transforms your scattered marketing data into actionable insights. Our integrated platform offers over 500 active integ…

Datorama

4.2(351 reviews)

Starting at Contact for pricing

  • Free Trial
  • Large Enterprises
  • Medium Business

Datorama is a marketing analytics software used by web and mobile marketers for optimizing their marketing efforts, from generating more traffic to increasing sales. It gives users all the tools they need to drive more t…

Funnel leads on user satisfaction with a 4.3-star rating across 86 reviews.

Funnel vs Datorama — at a glance

FeatureFunnelDatorama
Rating4.3 / 54.2 / 5
Reviews86351
Starting price$399 /MonthContact for pricing
Free trial Yes Yes
Free version No No
Best forLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small Business
CategoryMarketing Analytics SoftwareMarketing Analytics Software
PlatformsSaaS/Web/CloudSaaS/Web/Cloud, Mobile - Android, Mobile - iOS
APIAvailable
Support modesBusiness Hours, OnlineBusiness Hours, Online
CertificationsSOC 2, GDPRSOC 2
Data residencyGlobalGlobal

Key differences between Funnel and Datorama

  • Pricing: Funnel starts at $399 /Month. Datorama pricing is not publicly listed.
  • User satisfaction: Funnel scores higher with a 4.3-star average.
  • Deployment: Funnel supports SaaS/Web/Cloud; Datorama supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.

Funnel vs Datorama — find the better fit before you commit.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Marketing Analytics Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Funnel - Marketing Analytics Software
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Datorama - Marketing Analytics Software
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Biggest differences

Start here before you go deeper into features.

Funnel

Best for

Large Enterprises, Medium Business, Small Business

Datorama

Best for

Large Enterprises, Medium Business, Small Business

Funnel typically suits Large Enterprises and Medium Business. Datorama tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

"Experience the power of Funnel - an automated data collection and marketing reporting software that transforms your scattered marketing data into actionable insights. Our integrated ... Read More about Funnel

Datorama is a marketing analytics software used by web and mobile marketers for optimizing their marketing efforts, from generating more traffic to increasing sales. It gives users all the ... Read More about Datorama

Entry Level Pricing

  • Starts from $399
  • Not Available

Free Trial Availability

  • Free Trial available

User Ratings

Based on verified Spotsaas reviews

4.3

(86)
Get pricing help
Get pricing help

Software Demo

Demo

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Step 1 of 4

How big is your team?

We tailor recommendations to companies your size.

Trusted by teams at

Compare Funnel and Datorama on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

      Starting From

      • $399
      • Not Available

      Pricing Plans

      • Not Available
      • Not Available

      Pricing Page

      Funnel pricing

      Pricing information not available

      Other Details

      Organization Types supported

      • Small Business
      • Large Enterprises
      • Medium Business
      • Freelancers
      • Individuals
      • Small Business
      • Large Enterprises
      • Medium Business
      • Freelancers
      • Individuals

      Platforms Supported

      • Browser Based (Cloud)
      • Mobile - Android
      • Mobile - iOS
      • Browser Based (Cloud)
      • Installed - Windows
      • Installed - Mac
      • Browser Based (Cloud)
      • Mobile - Android
      • Mobile - iOS
      • Browser Based (Cloud)
      • Installed - Windows
      • Installed - Mac

      Modes of support

      • 24/7 (Live rep)
      • Business Hours
      • Online
      • 24/7 (Live rep)
      • Business Hours
      • Online

      API Support

      • Available
      • Not Available
      Get help choosing
      Get help choosing

      Security & Compliance

      Certifications, data handling, and security controls for IT and compliance evaluators.

      SOC 2

      ✓ Yes
      ✓ Yes

      HIPAA

      ✗ No
      ✗ No

      GDPR

      ✓ Yes

      Single Sign-On (SSO)

      ✓ Yes

      Multi-Factor Auth (MFA)

      ✓ Yes

      Data Encryption

      ✓ Yes

      Data Residency

      🌐 Global
      🌐 Global

      Funnel User Reviews & Rating Comparison

      User Ratings

      Rating Distribution

      69

      31

      0

      0

      0

      56

      24

      7

      2

      0

      Spotsaas Editor’s POV generated by AI

      Buyer sentiment

      Buyer sentiment is positive across 100 reviews, with strong overall satisfaction.

      What buyers like

      • Automated data collection
      • Real-time insights
      • Over 500 integrations

      Common complaints

      • Can be overwhelming for beginners
      • Integration setup may take time
      • Limited customization options

      Buyer sentiment

      Buyer sentiment is positive across 89 reviews, with strong overall satisfaction.

      What buyers like

      • Optimizes marketing efforts
      • Comprehensive traffic analysis
      • User-friendly interface

      Common complaints

      • Limited features for non-marketers
      • May require training for full utilization
      • Pricing can be high for small teams

      Pros and Cons

      • Comprehensive integration options

      • Real-time insights enhance decision-making

      • User-friendly design for quick adoption

      • Initial setup may be complex

      • Overwhelming for users new to analytics

      • Provides a wide range of tools for traffic optimization.

      • User-friendly design makes it accessible for all marketers.

      • Offers insights that can significantly improve sales performance.

      • May not cater to non-marketing professionals.

      • Some features may require additional training.

      Positive Reviews

      No reviews available for the product

      No reviews available for the product

      List of Customers

      Customers

      Trivago

      Trivago

      Sas

      Sas

      Pipedrive

      Pipedrive

      Unilever

      Unilever

      Pepsi

      Pepsi

      Pernod Ricard

      Pernod Ricard

      Media and Screenshots

      Screenshots

      Funnel - Automated Data Collection

      4 Screenshots

      Beauty

      2 Screenshots

      Videos

      video-0

      2 Videos

      video-0

      1 Videos

      Top Alternatives to Funnel and Datorama in 2026

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      Search by product name to compare pricing, fit, and buyer feedback in one view.

      Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

      Frequently asked questions

      Which is better, Funnel or Datorama?
      Funnel edges out the other on user ratings (4.3 vs 4.2). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
      Do Funnel and Datorama offer a free trial?
      Yes, both Funnel and Datorama offer a free trial.
      What is the starting price of Funnel vs Datorama?
      Funnel starts at $399 /Month. Datorama starts at Contact for pricing.
      What are the top alternatives to Funnel?
      Top alternatives to Funnel include LiveReport.io, Import.io, DashThis, Metric.ai, BRIDGEi2i.
      What are the top alternatives to Datorama?
      Top alternatives to Datorama include AgencyAnalytics, Vidooly, DashThis, Klipfolio Dashboard, DOMO.

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