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Format vs Kajabi vs Story Chief Comparison

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Format

4.3(20 reviews)

Starting at $8 /month

  • Large Enterprises
  • Medium Business

Format is a powerful, easy to use, and lightning fast website builder that anyone can use to create an outstanding website. It's the portable solution for everyone from web developers to small businesses. It comes full-f…

Kajabi

4.6(1,613 reviews)

Starting at $119 /Month

  • Free Trial
  • Medium Business
  • Small Business

Kajabi is a powerful content management system that supports businesses in their goals to profit from the Internet. It offers everything needed to manage business, customers and their sales funnel, and online content inc…

Story Chief

4.5(20 reviews)

Starting at $12 /Month

  • Free Trial
  • Large Enterprises
  • Medium Business

StoryChief is a cloud-based content management system that allows editors and designers to manage and automate the process of creating brand-specific content for editorial and marketing teams within an organization. Stor…

Kajabi leads on user satisfaction with a 4.6-star rating across 1,613 reviews.

Format vs Kajabi vs Story Chief — at a glance

FeatureFormatKajabiStory Chief
Rating4.3 / 54.6 / 54.5 / 5
Reviews201,61320
Starting price$8 /month$119 /Month$12 /Month
Free trial No Yes Yes
Free version No No No
Best forLarge Enterprises, Medium Business, Small BusinessMedium Business, Small BusinessLarge Enterprises, Medium Business, Small Business
CategoryWebsite Builder SoftwareContent Management SoftwareContent Management Software
PlatformsSaaS/Web/Cloud, Mobile - iOSSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/Cloud
API
Support modes24/7 (Live rep), OnlineBusiness Hours, OnlineBusiness Hours, Online
CertificationsSOC 2, GDPRGDPR
Data residencyGlobalUSGlobal

Key differences between Format and Kajabi

  • Pricing: Format starts at $8 /month, while Kajabi starts at $119 /Month.
  • Free trial: Kajabi offers a free trial; Format does not.
  • Target audience: Format is built for Large Enterprises and Medium Business, while Kajabi targets Medium Business and Small Business.
  • User satisfaction: Kajabi scores higher with a 4.6-star average.
  • Deployment: Format supports SaaS/Web/Cloud, Mobile - iOS; Kajabi supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.

Compare Format vs Kajabi vs Story Chief — and walk away knowing which one fits.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Website Builder Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Format - Website Builder Software
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Kajabi - Content Management Software
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Free PDF comparison

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Biggest differences

Start here before you go deeper into features.

Format

Best for creatives needing simple, elegant portfolio websites without coding.

Choose if
  • You are a photographer, artist, or creative professional building a portfolio site.
  • You want a fast, easy-to-use website builder with no coding required.
  • You prefer clean, minimalist templates tailored for showcasing creative work.
Consider alternatives if
  • You require highly customizable website designs beyond provided templates.
  • Your business depends on advanced mobile optimization and performance.

Kajabi

Best all-in-one platform for small businesses selling online courses and memberships.

Choose if
  • You want a simple, streamlined system to manage websites, courses, and sales funnels in one place.
  • You are a small to mid-sized business owner or content creator needing easy setup and use.
  • You value responsive, around-the-clock customer support and comprehensive tutorials for non-technical users.
Consider alternatives if
  • Your business requires extensive third-party app integrations or advanced customization options.
  • You need transparent pricing upfront to facilitate straightforward budgeting decisions.

Story Chief

Best for streamlined multi-channel content creation and SEO guidance.

Choose if
  • You need simple, intuitive content editing with built-in SEO tips.
  • Your team requires easy distribution across multiple social and publishing channels.
  • You are a small to medium business focused on content or digital marketing.
Consider alternatives if
  • Your organization demands extensive template design customization.
  • You require real-time simultaneous collaboration on content creation.

Format: Best for creatives needing simple, elegant portfolio websites without coding. Kajabi: Best all-in-one platform for small businesses selling online courses and memberships.

Description

Format is a powerful, easy to use, and lightning fast website builder that anyone can use to create an outstanding website. It's the portable solution for everyone from web developers to ... Read More about Format

Kajabi is a powerful content management system that supports businesses in their goals to profit from the Internet. It offers everything needed to manage business, customers and their sales ... Read More about Kajabi

StoryChief is a cloud-based content management system that allows editors and designers to manage and automate the process of creating brand-specific content for editorial and marketing ... Read More about Story Chief

Entry Level Pricing

  • Starts from $8 , yearly
  • Starts from $119 , Billed Yearly
  • Starts from $12 , Billed Yearly

Free Trial Availability

  • No free trial

Spotsaas Score

What's this? ↗

9.1/10

9.6/10

9.1/10

User Ratings

Based on verified Spotsaas reviews

4.3

(20)

4.5

(20)

Best Company Size

1-50 employees51-500 employees
1-50 employees51-500 employees
Small BusinessMedium Business
Get pricing help
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Software Demo

Demo

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How do Format, Kajabi and Story Chief Compare on Features?

Total Features

9 Features

23 Features

10 Features

Unique Features

No unique features

No unique features

No unique features

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Get Quote

Compare Format, Kajabi and Story Chief on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

        Starting From

        • $8 , yearly
        • $119 , Billed Yearly
        • $12 , Billed Yearly

        Pricing Plans

        • Basic

          $12

          /month

          • Website Pages - 10

          • High-Resolution Images - 70

          • 24/7 Customer Support

          Show more +

        • Pro

          $24

          /month

          • Website Pages - Unlimited

          • High-Resolution Images - 1500

          • Image Storage - 100GB

          Show more +

        • Pro Plus

          $36

          /month

          • Website Pages - Unlimited

          • High-Resolution Images - Unlimited

          • Image Storage - 1TB

          Show more +

        • Basic

          • 3 Products

          • 3 Pipelines

          • Unlimited Landing Pages

          Show more +

        • Growth

          • 15 Products

          • 15 Pipelines

          • Unlimited Landing Pages

          Show more +

        • Pro

          • 100 Products

          • 100 Pipelines

          • Unlimited Landing Pages

          Show more +

        • Free

          • World-class online editor

          • Invite team members & guest writers

          • Get approval from stakeholders

          Show more +

        • Essential

          • Unlimited Stories & Social Updates

          • Measure Article Performance

          • Removed StoryChief Branding

          Show more +

        • Pro

          • Includes featurtes of Essential plan, plus

          • Smart Content Calendar

          • Editorial Briefing

          Show more +

        • Browse all pricing plans

        Pricing Page

        Format pricing
        Kajabi pricing
        Story Chief pricing

        Other Details

        Organization Types supported

        • Medium Business
        • Large Enterprises
        • Small Business
        • Freelancers
        • Individuals
        • Medium Business
        • Large Enterprises
        • Small Business
        • Freelancers
        • Individuals
        • Medium Business
        • Large Enterprises
        • Small Business
        • Freelancers
        • Individuals

        Platforms Supported

        • Browser Based (Cloud)
        • Installed - Windows
        • Installed - Mac
        • Mobile - Android
        • Mobile - iOS
        • Browser Based (Cloud)
        • Browser Based (Cloud)
        • Installed - Windows
        • Installed - Mac
        • Mobile - Android
        • Mobile - iOS
        • Browser Based (Cloud)
        • Browser Based (Cloud)
        • Installed - Windows
        • Installed - Mac
        • Mobile - Android
        • Mobile - iOS
        • Browser Based (Cloud)

        Modes of support

        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online

        API Support

        • Not Available
        • Not Available
        • Not Available
        Get help choosing
        Get help choosing

        Security & Compliance

        Certifications, data handling, and security controls for IT and compliance evaluators.

        SOC 2

        ✓ Yes

        HIPAA

        ✗ No
        ✗ No

        GDPR

        ✓ Yes

        ISO 27001

        ✗ No

        Single Sign-On (SSO)

        ✓ Yes

        Multi-Factor Auth (MFA)

        ✓ Yes

        Data Encryption

        ✓ Yes

        Data Residency

        🌐 Global
        🇺🇸 US

        Format vs Kajabi User Reviews & Rating Comparison

        User Ratings

        Rating Distribution

        15

        9

        0

        0

        0

        1110

        123

        50

        22

        16

        20

        1

        1

        0

        0

        Spotsaas Editor’s POV generated by AI

        Buyer sentiment

        Users appreciate Format's ease of use, elegant templates, and strong customer support but note limitations in customization and mobile optimization.

        What buyers like

        • Ease of use
        • Template design quality
        • Customer support responsiveness

        Common complaints

        • Limited customization options
        • Mobile optimization issues

        Buyer sentiment

        Users generally express high satisfaction with Kajabi’s all-in-one capabilities, ease of use, and customer support, though some desire more advanced features and integrations.

        What buyers like

        • All-in-one platform
        • Customer support
        • Ease of use

        Common complaints

        • Limited integrations
        • Feature improvements needed

        Buyer sentiment

        Users generally express high satisfaction with StoryChief’s ease of use, SEO features, and multi-channel distribution, though some desire more customization and collaboration capabilities.

        What buyers like

        • Ease of use
        • SEO guidance
        • Multi-channel publishing

        Common complaints

        • Limited template customization
        • Lack of simultaneous collaboration

        Pros and Cons

        • Clean, modern, minimalist templates tailored for portfolios

        • Very simple and intuitive interface requiring no coding skills

        • Responsive and helpful customer support

        • Limited template variety and customization options

        • Mobile optimization can be subpar

        • All-in-one platform combining websites, courses, mailing lists, funnels, and coaching tools

        • Excellent and responsive customer support available even at odd hours

        • User-friendly interface with comprehensive tutorials suitable for non-technical users

        • Limited marketplace for additional apps and connectors restricting advanced functionality

        • Certain features need improvement for a smoother user experience

        • Intuitive editor with collaboration tools

        • SEO guidance and readability analysis

        • Seamless multi-channel content distribution

        • Limited customization options in design and templates

        • Restricted native posting channels (e.g., no Vkontakte or Telegram)

        Positive Reviews

        No reviews available for the product

        No reviews available for the product

        No reviews available for the product

        Media and Screenshots

        Screenshots

        Format

        4 Screenshots

        No screenshots available.

        Videos

        video-0

        2 Videos

        video-0

        5 Videos

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        Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

        Frequently asked questions

        Which is better, Format or Kajabi?
        Kajabi edges out the other on user ratings (4.6 vs 4.3). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
        Do Format and Kajabi offer a free trial?
        Kajabi offers a free trial. Format does not.
        What is the starting price of Format vs Kajabi?
        Format starts at $8 /month. Kajabi starts at $119 /Month.
        What are the top alternatives to Format?
        Top alternatives to Format include Unbounce, VWO Deploy, Photler, Pixpa, Portfolio.
        What are the top alternatives to Kajabi?
        Top alternatives to Kajabi include Story Chief, WordPress, Squarespace, ClickFunnels, FlyerFunnel.

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