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9.1

Spot Score

Format - Website Builder Software

Format Review: Is It The Right Website Builder Software For Your Team?

Best for SMB teams · Mid-market · Enterprise

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Starts from $8 / month when yearly

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SpotSaaS Analysis for Format

Format is a website builder tailored for photographers, artists, and other creative professionals, particularly freelancers and non-technical users. With a rating of 4.3/5 from 20 reviews, it is broadly validated, indicating satisfaction among its niche audience.

Format's strengths include its clean, modern templates that cater to artistic portfolios, and an intuitive interface that requires no advanced technical skills, making it accessible for non-tech users. However, a limitation is its limited selection of templates and customization options, which can lead to repetitive designs.

Quick facts about Format

Rating4.3/5 (20 reviews) | SpotScore: 9.1/10Best forFreelancers, Creative professionalsPricingSubscription pricing listed publiclyDeploymentBrowser Based, iOSTop strengthClean, modern templates for portfoliosWatch-outLimited template and customization options

What is Format?

Format is a powerful, easy to use, and lightning fast website builder that anyone can use to create an outstanding website. It's the portable solution for everyone from web developers to small businesses. It comes full-featured and ready to go right out of the box. With Format you don't have to code or know HTML.

Pricing

  • Starts from $8 / month when yearly

Best For

Suited for solo users, small teams, SMBs, and enterprise

Security & Compliance

  • Data residency:Global

Platform

  • Web + mobile app (iOS & Android)

Format Software Demo

Format was reviewed internally using user feedback, in-house testing, and market research to assess its performance, reliability, and user experience. Learn how we review products and our evaluation process.

Who should consider Format

Use cases
Photographers, Artists and creatives, Small business portfolio websites
Team types
Freelancers, Creative professionals
Company size
1-50 employees, 51-500 employees
Workflow style
Simple and streamlined
Setup complexity
Low

Why teams choose Format

  • Clean, modern, minimalist templates tailored for portfolios

  • Very simple and intuitive interface requiring no coding skills

  • Responsive and helpful customer support

Is Format right for you?

Best for creatives needing simple, elegant portfolio websites without coding.

Choose Format if

  • You are a photographer, artist, or creative professional building a portfolio site.
  • You want a fast, easy-to-use website builder with no coding required.
  • You prefer clean, minimalist templates tailored for showcasing creative work.

Consider alternatives if

  • You require highly customizable website designs beyond provided templates.
  • Your business depends on advanced mobile optimization and performance.

What buyers should know before shortlisting Format

Format has consistently proven itself as a top-notch website builder, particularly for photographers, artists, and other creatives. Its primary strengths lie in its user-friendly interface, sleek and minimalist templates, and the ease of creating polished portfolios without technical expertise.

The drag-and-drop editor and intuitive tools make it possible for users with no coding knowledge to build professional-grade websites quickly, while features like client proofing and responsive designs add to its appeal. Many reviewers praise its outstanding customer service, which is prompt and knowledgeable, ensuring a seamless experience for users.

However, there are areas where Format could enhance its offering. Certain users feel restricted by limited template customization, especially compared to competitors like Squarespace, and some templates can appear repetitive without significant tweaks.

Additionally, mobile optimization and upload functionality could use refinement to stay competitive in an increasingly mobile-first world. Lastly, pricing for advanced features might feel steep for some users, though its value for creatives is widely acknowledged.

Overall, Format is a fantastic choice for anyone seeking an elegant, professional, and stress-free platform to showcase their work. Its simplicity, combined with thoughtful tools, makes it a reliable solution for creatives aiming to make an impression online.

Pros and cons

Format pros and cons

  • Format pros
  • Clean, modern, minimalist templates tailored for portfolios

  • Very simple and intuitive interface requiring no coding skills

  • Responsive and helpful customer support

  • Format cons
  • Limited template variety and customization options

  • Mobile optimization can be subpar

4.3/5 rating
24 verified reviews
From $8

Ready to try it?

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Connect with the team for a personalised demo.

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Format reviews and ratings

Buyer sentiment

Users appreciate Format's ease of use, elegant templates, and strong customer support but note limitations in customization and mobile optimization.

What buyers like

  • Ease of use
  • Template design quality
  • Customer support responsiveness

Common complaints

  • Limited customization options
  • Mobile optimization issues

4.3

Very Good

Based on 20 ratings & 24 reviews

Rating Distribution

Excellent

(15)

Very Good

(9)

Good

(0)

Poor

(0)

Poor

(0)

What users are saying

KC

Kevin C

02/04/24

5 out of 5

"Best and easiest website builder!"

What do you like best about Format? I've been using Format for quite a while now and it's still the best one I've seen! I love the different ...

Read more

RM

Ricardo M

12/15/23

4 out of 5

"Excellent platform for photographers"

What do you like best about Format? FORMAT is an awesome tool to showcase your artistic work and it adds more features such as e-commerce. What do you ...

Read more

DP

Deepak P

05/19/22

4.5 out of 5

"Best place to get a website very easily"

What do you like best about Format? Their customer service is great and I am very pleased.Text fonts, tones and unlimited pages and amazing colours ...

Read more

MB

Mayank B

03/17/22

5 out of 5

"Platform for non tech photographers"

What do you like best about Format? Format provides a platform to non-tech photographers to create websites and showcase their work to the entire ...

Read more

ZN

Zaire N

10/30/19

3.5 out of 5

"Nice tool to build your website regardless of the programming skills you have."

What do you like best about Format? I liked the ease with which it allows you to create websites as it gives you endless options to develop your ...

Read more

AU

Anonymous User

08/21/19

4 out of 5

"A really good service"

What do you like best about Format? Format team is amazing, Attentive and easy going. The team helped me a lot. The Themes are cool. It is pretty all ...

Read more

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What are the features of Format?

31%

Feature coverage

9 of 29 tracked features

Auto update is a software feature that allows for automatic updates to be downloaded and installed onto a user's device. It is designed to m…

Content import-export is a feature that allows users to easily transfer data between different systems or applications. This feature enables…

Drag and drop allows users to choose an object or a portion of text and move it to the desired location by dragging or "dropping" it. It can…

Landing pages, also commonly referred to as web forms, are an essential tool for businesses and individuals looking to capture leads and dri…

In email marketing, managing newsletters is a crucial task. The style and content of an email determine its engagement (the amount of intera…

Online Store Builder is an innovative software that allows users to easily create and manage their own online store. It is a user-friendly p…

SEO (search engine optimization) increases exposure in relevant, targeted keywords (SERPs) on search engines such as Google, Yahoo!, and Bin…

Templates are pre-designed formats or layouts that are used as a starting point for creating various documents or designs. They serve as a f…

A WYSIWYG (What You See Is What You Get) editor is a software feature that allows users to create and edit content in a visual, user-friendl…

Security & Compliance

Format security and data handling

Key compliance certifications and security features for IT and security teams evaluating Format.

Certifications

HIPAA✗ Not certified

Developer & data

Data residency
🌐

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Help & Contact

Format Support Options

Customer Service24/7 (Live rep)Online
LocationToronto, Canada

Frequently Asked Questions About Format

Common questions buyers ask before choosing Format.

Format is a Website Builder Software. Format offers Templates, WYSIWYG Editor, Online Store Builder, Content Import-Export, Drag and Drop and many more functionalities.

Format is a strong fit if: You are a photographer, artist, or creative professional building a portfolio site.; You want a fast, easy-to-use website builder with no coding required.. Consider alternatives if: You require highly customizable website designs beyond provided templates.; Your business depends on advanced mobile optimization and performance..

Buyers commonly note the following limitations of Format: Limited template variety and customization options; Mobile optimization can be subpar; Advanced customization features restricted to higher-tier plans.

Some top alternatives to Format includes Unbounce, VWO Deploy, Photler, Pixpa and Zenfolio.

Format offers Subscription pricing model

We don't have information regarding integrations of the Format as of now.

The starting price of Format is $8/month when yearly

Ready to try it?

Get started with Format

Get connected with the team for a personalised demo.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

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