9.1
Spot Score

Format Review: Is It The Right Website Builder Software For Your Team?
Best for SMB teams · Mid-market · Enterprise
Starts from $8 / month when yearly
Overview
Pricing
Features
Buyer feedback
Alternatives
Media
Security & Compliance
Support
FAQ
Blogs
SpotSaaS Analysis for Format
Format is a website builder tailored for photographers, artists, and other creative professionals, particularly freelancers and non-technical users. With a rating of 4.3/5 from 20 reviews, it is broadly validated, indicating satisfaction among its niche audience.
Format's strengths include its clean, modern templates that cater to artistic portfolios, and an intuitive interface that requires no advanced technical skills, making it accessible for non-tech users. However, a limitation is its limited selection of templates and customization options, which can lead to repetitive designs.
Quick facts about Format
What is Format?
Format is a powerful, easy to use, and lightning fast website builder that anyone can use to create an outstanding website. It's the portable solution for everyone from web developers to small businesses. It comes full-featured and ready to go right out of the box. With Format you don't have to code or know HTML.
Pricing
Starts from $8 / month when yearly
Best For
Suited for solo users, small teams, SMBs, and enterprise
Security & Compliance
Data residency:Global
Platform
Web + mobile app (iOS & Android)
Format Software Demo
Format was reviewed internally using user feedback, in-house testing, and market research to assess its performance, reliability, and user experience. Learn how we review products and our evaluation process.
Who should consider Format
- Use cases
- Photographers, Artists and creatives, Small business portfolio websites
- Team types
- Freelancers, Creative professionals
- Company size
- 1-50 employees, 51-500 employees
- Workflow style
- Simple and streamlined
- Setup complexity
- Low
Why teams choose Format
Clean, modern, minimalist templates tailored for portfolios
Very simple and intuitive interface requiring no coding skills
Responsive and helpful customer support
Is Format right for you?
Best for creatives needing simple, elegant portfolio websites without coding.
Choose Format if
- You are a photographer, artist, or creative professional building a portfolio site.
- You want a fast, easy-to-use website builder with no coding required.
- You prefer clean, minimalist templates tailored for showcasing creative work.
Consider alternatives if
- You require highly customizable website designs beyond provided templates.
- Your business depends on advanced mobile optimization and performance.
What buyers should know before shortlisting Format
Format has consistently proven itself as a top-notch website builder, particularly for photographers, artists, and other creatives. Its primary strengths lie in its user-friendly interface, sleek and minimalist templates, and the ease of creating polished portfolios without technical expertise.
The drag-and-drop editor and intuitive tools make it possible for users with no coding knowledge to build professional-grade websites quickly, while features like client proofing and responsive designs add to its appeal. Many reviewers praise its outstanding customer service, which is prompt and knowledgeable, ensuring a seamless experience for users.
However, there are areas where Format could enhance its offering. Certain users feel restricted by limited template customization, especially compared to competitors like Squarespace, and some templates can appear repetitive without significant tweaks.
Additionally, mobile optimization and upload functionality could use refinement to stay competitive in an increasingly mobile-first world. Lastly, pricing for advanced features might feel steep for some users, though its value for creatives is widely acknowledged.
Overall, Format is a fantastic choice for anyone seeking an elegant, professional, and stress-free platform to showcase their work. Its simplicity, combined with thoughtful tools, makes it a reliable solution for creatives aiming to make an impression online.
Format pros and cons
- Format pros
Clean, modern, minimalist templates tailored for portfolios
Very simple and intuitive interface requiring no coding skills
Responsive and helpful customer support
- Format cons
Limited template variety and customization options
Mobile optimization can be subpar
Ready to try it?
Get started with Format
Connect with the team for a personalised demo.
Still comparing?
See how it stacks up
Compare Format side-by-side with top Website Builder Software alternatives.
What is the pricing of Format?
Format Pricing Plans
Basic
$12
/month
Website Pages - 10
High-Resolution Images - 70
24/7 Customer Support
Our Customer Experience team is here to help you every step of the way. Pro Plus ∓ Bundle members are fast-tracked to the front of the support queue.
Show more +
Pro
$24
/month
Website Pages - Unlimited
High-Resolution Images - 1500
Image Storage - 100GB
Hosted Video Minutes - 15 Minutes
Custom Fonts
Show more +
Pro Plus
$36
/month
Website Pages - Unlimited
High-Resolution Images - Unlimited
Image Storage - 1TB
Hosted Video Minutes - 120 Minutes
Custom Fonts
Show more +
Format reviews and ratings
Buyer sentiment
Users appreciate Format's ease of use, elegant templates, and strong customer support but note limitations in customization and mobile optimization.
What buyers like
- Ease of use
- Template design quality
- Customer support responsiveness
Common complaints
- Limited customization options
- Mobile optimization issues
What users are saying
KC
Kevin C
02/04/24
"Best and easiest website builder!"
What do you like best about Format? I've been using Format for quite a while now and it's still the best one I've seen! I love the different ...
Read more
RM
Ricardo M
12/15/23
"Excellent platform for photographers"
What do you like best about Format? FORMAT is an awesome tool to showcase your artistic work and it adds more features such as e-commerce. What do you ...
Read more
DP
Deepak P
05/19/22
"Best place to get a website very easily"
What do you like best about Format? Their customer service is great and I am very pleased.Text fonts, tones and unlimited pages and amazing colours ...
Read more
MB
Mayank B
03/17/22
"Platform for non tech photographers"
What do you like best about Format? Format provides a platform to non-tech photographers to create websites and showcase their work to the entire ...
Read more
ZN
Zaire N
10/30/19
"Nice tool to build your website regardless of the programming skills you have."
What do you like best about Format? I liked the ease with which it allows you to create websites as it gives you endless options to develop your ...
Read more
AU
Anonymous User
08/21/19
"A really good service"
What do you like best about Format? Format team is amazing, Attentive and easy going. The team helped me a lot. The Themes are cool. It is pretty all ...
Read more

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What are the features of Format?
Auto update is a software feature that allows for automatic updates to be downloaded and installed onto a user's device. It is designed to m…
Content import-export is a feature that allows users to easily transfer data between different systems or applications. This feature enables…
Drag and drop allows users to choose an object or a portion of text and move it to the desired location by dragging or "dropping" it. It can…
Landing pages, also commonly referred to as web forms, are an essential tool for businesses and individuals looking to capture leads and dri…
In email marketing, managing newsletters is a crucial task. The style and content of an email determine its engagement (the amount of intera…
Online Store Builder is an innovative software that allows users to easily create and manage their own online store. It is a user-friendly p…
SEO (search engine optimization) increases exposure in relevant, targeted keywords (SERPs) on search engines such as Google, Yahoo!, and Bin…
Templates are pre-designed formats or layouts that are used as a starting point for creating various documents or designs. They serve as a f…
A WYSIWYG (What You See Is What You Get) editor is a software feature that allows users to create and edit content in a visual, user-friendl…
Format security and data handling
Key compliance certifications and security features for IT and security teams evaluating Format.
Certifications
Developer & data
Format Support Options
Frequently Asked Questions About Format
Common questions buyers ask before choosing Format.
Format is a Website Builder Software. Format offers Templates, WYSIWYG Editor, Online Store Builder, Content Import-Export, Drag and Drop and many more functionalities.
Format is a strong fit if: You are a photographer, artist, or creative professional building a portfolio site.; You want a fast, easy-to-use website builder with no coding required.. Consider alternatives if: You require highly customizable website designs beyond provided templates.; Your business depends on advanced mobile optimization and performance..
Buyers commonly note the following limitations of Format: Limited template variety and customization options; Mobile optimization can be subpar; Advanced customization features restricted to higher-tier plans.
Some top alternatives to Format includes Unbounce, VWO Deploy, Photler, Pixpa and Zenfolio.
Format offers Subscription pricing model
The starting price of Format is $8/month when yearly
Ready to try it?
Get started with Format
Get connected with the team for a personalised demo.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].















