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ETF Insider vs Supermetrics Comparison

Last updated:

ETF Insider

Starting at Contact for pricing

  • Large Enterprises
  • Small Business

ETF Insider is a portfolio analytics platform that examines the underlying holdings of ETFs and mutual funds to identify overlaps, inefficiencies, and allocation gaps. It offers data visualization and modeling tools that…

Supermetrics

4.4(642 reviews)

Starting at $69 /User/Month

  • Free Trial
  • Large Enterprises
  • Medium Business

Supermetrics is a powerful performance management tool that streamlines all marketing metrics into one convenient location. Its integrations with top platforms like Google Analytics, Google Ads, and social media channels…

Supermetrics leads on user satisfaction with a 4.4-star rating across 642 reviews.

ETF Insider vs Supermetrics — at a glance

FeatureETF InsiderSupermetrics
Rating4.4 / 5
Reviews642
Starting priceContact for pricing$69 /User/Month
Free trial No Yes
Free version No No
Best forLarge Enterprises, Small Business, Medium BusinessLarge Enterprises, Medium Business, Small Business
CategoryInvestment Portfolio Management SoftwareMarketing Analytics Software
PlatformsBrowser Based (Cloud)SaaS/Web/Cloud, Installed - Windows, Installed - Mac
APIAvailableAvailable
Support modesOnlineBusiness Hours, Online
CertificationsSOC 2SOC 2
Data residencyUSGlobal

Key differences between ETF Insider and Supermetrics

  • Pricing: Supermetrics starts at $69 /User/Month. ETF Insider pricing is not publicly listed.
  • Free trial: Supermetrics offers a free trial; ETF Insider does not.
  • Deployment: ETF Insider supports Browser Based (Cloud); Supermetrics supports SaaS/Web/Cloud, Installed - Windows, Installed - Mac.

ETF Insider vs Supermetrics — find the better fit before you commit.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Investment Portfolio Management Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

ETF Insider
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Supermetrics - New SaaS Software
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Free PDF comparison

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ETF Insider vs Supermetrics: Biggest differences

Start here before you go deeper into features.

ETF Insider

Best for deep analysis and optimization of ETF and mutual fund portfolios.

Choose if
  • You need detailed insights into the underlying holdings of ETFs and mutual funds.
  • You want to optimize asset allocation with precision beyond surface-level analytics.
  • You require a platform focused specifically on complex investment strategy navigation.
Consider alternatives if
  • You prefer a general portfolio management tool without deep ETF/mutual fund analysis.
  • You need a solution with established user ratings and extensive buyer feedback.

Supermetrics

Best for

Large Enterprises, Medium Business, Small Business

ETF Insider typically suits Large Enterprises and Small Business. Supermetrics tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

ETF Insider is a portfolio analytics platform that examines the underlying holdings of ETFs and mutual funds to identify overlaps, inefficiencies, and allocation gaps. It offers data ... Read More about ETF Insider

Supermetrics is a powerful performance management tool that streamlines all marketing metrics into one convenient location. Its integrations with top platforms like Google Analytics, Google ... Read More about Supermetrics

Entry Level Pricing

  • Not Available
  • Starts from $69 , Billed Yearly

Free Trial Availability

  • No free trial

User Ratings

Based on verified Spotsaas reviews

4.41

(642)
Get pricing help
Get pricing help

Software Demo

Demo

No software demo available

ETF Insider has not given any software demo yet

If you're the owner of this profile, add your demo.Contact us

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Share your priorities, budget, and team needs, and we’ll help you narrow the options and understand the tradeoffs before you talk to vendors.

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How do ETF Insider and Supermetrics Compare on Features?

Total Features

5 Features

4 Features

Unique Features

No unique features

No unique features

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Compare ETF Insider and Supermetrics on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

      Starting From

      • Not Available
      • $69 , Billed Yearly

      Pricing Plans

      • Not Available
      • Hobby (Google Sheets)

        • Number of Reports : Unlimited

        • Number of License Users : 1

        • Data Sources : Google Analytics

        Show more +

      • Pro (Google Sheets)

        • Includes features of Hobby plan, plus

        • Data sources : All (excluding Adobe Analytics, Adform, Google Ad Manager, Google Campaign Manager, Google Display and Video 360, Google Search Ads 360, HubSpot Professional and Enterprise)

        • Scheduled refresh : Daily, Weekly, Monthly

        Show more +

      • Super Pro (Google Sheets)

        • Includes features of Pro plan, plus

        • Data sources : All (excluding HubSpot Professional and Enterprise)

        • Scheduled Refresh : Hourly

        Show more +

      • Browse all pricing plans

      Pricing Page

      ETF Insider pricing
      Supermetrics pricing

      ETF Insider vs Supermetrics: Other Details

      Organization Types supported

      • Small Business
      • Large Enterprises
      • Medium Business
      • Freelancers
      • Individuals
      • Small Business
      • Large Enterprises
      • Medium Business
      • Freelancers
      • Individuals

      Platforms Supported

      • Browser Based (Cloud)
      • Mobile - Android
      • Mobile - iOS
      • Browser Based (Cloud)
      • Installed - Windows
      • Installed - Mac
      • Browser Based (Cloud)
      • Mobile - Android
      • Mobile - iOS
      • Browser Based (Cloud)
      • Installed - Windows
      • Installed - Mac

      Modes of support

      • 24/7 (Live rep)
      • Business Hours
      • Online
      • 24/7 (Live rep)
      • Business Hours
      • Online

      API Support

      • Available
      • Available
      Get help choosing
      Get help choosing

      ETF Insider vs Supermetrics Security & Compliance

      Certifications, data handling, and security controls for IT and compliance evaluators.

      SOC 2

      ✓ Yes
      ✓ Yes

      HIPAA

      ✗ No
      ✗ No

      Data Residency

      🇺🇸 US
      🌐 Global

      ETF Insider User Reviews & Rating Comparison

      User Ratings

      No reviews available for the product

      Rating Distribution

      No reviews available for this product

      460

      211

      21

      6

      13

      Pros and Cons

      No pros or cons available for this product

      • Reviewers find it easy to use, pulling data fast and reliably with minimal training.

      • A wide variety of connectors lets users combine many data sources in one place.

      • Integration with Looker Studio and Google Sheets automates reporting effectively.

      • Many reviewers find the pricing high, especially for sole traders or small users.

      • Some report occasional bugs, instability or needing to reconnect data sources.

      Positive Reviews

      No reviews available for the product

      No reviews available for the product

      Used ETF Insider or Supermetrics? Tell buyers what actually differs.

      Media and Screenshots

      Screenshots

      No screenshots available.

      Supermetrics API screenshot

      8 Screenshots

      Videos

      No videos available.

      video-0

      5 Videos

      Top Alternatives to ETF Insider and Supermetrics in 2026

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      Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

      Frequently asked questions

      Which is better, ETF Insider or Supermetrics?
      Supermetrics edges out the other on user ratings (4.4 vs -1.0). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
      Do ETF Insider and Supermetrics offer a free trial?
      Supermetrics offers a free trial. ETF Insider does not.
      What is the starting price of ETF Insider vs Supermetrics?
      ETF Insider starts at Contact for pricing. Supermetrics starts at $69 /User/Month.
      What are the top alternatives to ETF Insider?
      Top alternatives to ETF Insider include Pluto, Pro Stock Tracker, Citizen Mint, INDATA Investment Management Software, CommonSubDoc.
      What are the top alternatives to Supermetrics?
      Top alternatives to Supermetrics include Searchmetrics, Shortlist Metrics, Mainmetrics, Datorama, Adverity.