eSputnik vs CleverTap - Which Marketing Automation Software Platform Is Better in July 2025?

Pros and Cons of eSputnik

• Offers a variety of omnichannel marketing tools, including email, SMS, Viber, and web push notifications, enabling effective customer engagement across multiple platforms.

• Intuitive and easy-to-use drag-and-drop email editor, perfect for both beginners and experienced marketers.

• Personalized triggered campaigns and dynamic content allow for targeted, behavior-based marketing, improving open and conversion rates.

• Excellent support team, providing timely assistance and a customer-oriented approach.

• Initial learning curve for advanced features like segmentation and trigger setups can be intimidating for beginners.

• Limited integration with platforms like Facebook Ads, which some users noted as a missed opportunity for outreach.