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EngageBay vs MailChimp vs Campaigner vs Moosend Comparison

Last updated:

EngageBay

4.6(445 reviews)

Starting at $13.79 /User/Month

  • Large Enterprises
  • Medium Business

EngageBay Marketing Automation allows businesses to streamline their marketing functions, and engage with their prospects and customers. With branded templates, powerful visual marketing tools and dashboard reporting, it…

MailChimp

3.9(27,427 reviews)

Starting at $4.23 /month

  • Freelancers / Consultants
  • Large Enterprises

MailChimp is a powerful marketing automation platform that helps thousands of businesses connect with their customers. From one-to-one email correspondence to mass email marketing, software is the easiest way for compani…

Campaigner

3.0(595 reviews)

Starting at $14 /month

  • Free Trial
  • Large Enterprises
  • Medium Business

The Campaigner email marketing software from Constant Contact allows you to easily create, send and track professional emails and newsletters. With the help of a dedicated marketing team, it is simple to use, and will ha…

Moosend

4.3(416 reviews)

Starting at Contact for pricing

  • Large Enterprises
  • Medium Business

Moosend is a powerful Email Marketing Software for small businesses that's easy to use and affordable, with a robust feature set. With its user-friendly interface and newbie-friendly training, Moosend makes it easy to cr…

EngageBay leads on user satisfaction with a 4.6-star rating across 445 reviews.

EngageBay vs MailChimp vs Campaigner vs Moosend — at a glance

FeatureEngageBayMailChimpCampaignerMoosend
Rating4.6 / 53.9 / 53.0 / 54.3 / 5
Reviews44527,427595416
Starting price$13.79 /User/Month$4.23 /month$14 /monthContact for pricing
Free trial No No Yes No
Free version No No No No
Best forLarge Enterprises, Medium Business, Small BusinessFreelancers / Consultants, Large Enterprises, Medium BusinessLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small Business
CategoryMarketing Automation SoftwareEmail Marketing SoftwareEmail Marketing SoftwareEmail Marketing Software
Integrations7+ apps
PlatformsSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/CloudSaaS/Web/Cloud
APIAvailableAvailableAvailableAvailable
Support modesBusiness Hours24/7 (Live rep), Business Hours, Online24/7 (Live rep), OnlineBusiness Hours, Online
CertificationsGDPRSOC 2, GDPRGDPRGDPR
Data residencyGlobalGlobalUSUS

Key differences between EngageBay and MailChimp

  • Pricing: EngageBay starts at $13.79 /User/Month, while MailChimp starts at $4.23 /month.
  • Target audience: EngageBay is built for Large Enterprises and Medium Business, while MailChimp targets Freelancers / Consultants and Large Enterprises.
  • User satisfaction: EngageBay scores higher with a 4.6-star average.
  • Deployment: EngageBay supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; MailChimp supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.

Compare EngageBay vs MailChimp vs Campaigner vs Moosend — and walk away knowing which one fits.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Marketing Automation Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

EngageBay - Marketing Automation Software
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Talk to an expert
MailChimp
Talk to an expert
Talk to an expert

Biggest differences

Start here before you go deeper into features.

EngageBay

Best all-in-one marketing automation and CRM for SMBs seeking affordability.

Choose if
  • You need a combined marketing automation, CRM, and helpdesk platform.
  • Your team values an intuitive interface with robust analytics and reporting.
  • You are a small to medium business looking for cost-effective growth tools.
Consider alternatives if
  • You require extensive developer customization and advanced technical control.
  • Your business depends on complex integrations unsupported by the platform.

MailChimp

Best for small to mid-sized teams needing easy, automated email marketing.

Choose if
  • You want a user-friendly platform accessible to non-technical marketers.
  • You need robust automation for personalized email sequences and customer journeys.
  • You prioritize strong inbox deliverability and compliance features.
Consider alternatives if
  • Your organization requires advanced BI-level analytics and deep reporting.
  • You depend heavily on extensive native third-party app integrations.

Campaigner

Best for

Large Enterprises, Medium Business, Small Business

Moosend

Best for

Large Enterprises, Medium Business, Small Business

EngageBay: Best all-in-one marketing automation and CRM for SMBs seeking affordability. MailChimp: Best for small to mid-sized teams needing easy, automated email marketing.

Description

EngageBay Marketing Automation allows businesses to streamline their marketing functions, and engage with their prospects and customers. With branded templates, powerful visual marketing ... Read More about EngageBay

MailChimp is a powerful marketing automation platform that helps thousands of businesses connect with their customers. From one-to-one email correspondence to mass email marketing, software ... Read More about MailChimp

The Campaigner email marketing software from Constant Contact allows you to easily create, send and track professional emails and newsletters. With the help of a dedicated marketing team, ... Read More about Campaigner

Moosend is a powerful Email Marketing Software for small businesses that's easy to use and affordable, with a robust feature set. With its user-friendly interface and newbie-friendly ... Read More about Moosend

Entry Level Pricing

  • Starts from $13.79 , Billed Yearly
  • Starts from $4.23 , monthly
  • Starts from $14 , monthly
  • Not Available

Free Trial Availability

  • No free trial
  • No free trial
  • No free trial

Spotsaas Score

What's this? ↗

9.2/10

9.5/10

8.8/10

8.8/10

User Ratings

Based on verified Spotsaas reviews

Best Company Size

1-200 employeesMedium Business
1-50 employees51-500 employees
50 to 500 employees
1 to 500 employees
Get pricing help
Get pricing help

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

EngageBay

  • All-in-One Solution: EngageBay combines marketing automation, CRM, and helpdesk functionalities in one platform, allowing managers to streamline their operations without juggling multiple tools. This integration simplifies workflows and enhances productivity across departments.
  • User-Friendly Interface: With its intuitive design, both administrators and team members can easily navigate the platform. This reduces the learning curve and enables users to leverage EngageBay's full potential quickly, maximizing return on investment.
  • Robust Analytics: EngageBay offers powerful analytics and reporting features that provide valuable insights into customer behavior and campaign performance. Executives can make data-driven decisions that drive growth and improve overall strategies.

MailChimp

  • User-Friendly Interface: MailChimp’s intuitive design makes it easy for teams of all skill levels to create stunning email campaigns. You’ll find that even those without a marketing background can navigate the platform with confidence.
  • Automation Capabilities: With robust automation features, you can set up personalized email sequences based on user behavior. This means your audience receives timely and relevant messages, enhancing engagement and conversion rates.
  • Comprehensive Analytics: MailChimp provides detailed reporting tools that allow you to track open rates, click-through rates, and overall campaign performance. By leveraging these insights, you can make data-driven decisions to refine your marketing strategy.

Campaigner

  • Streamlined Email Marketing Automation: With Campaigner, managers can effortlessly automate their email campaigns, saving valuable time while ensuring that no customer is left behind. This means you can focus on strategy while our platform handles the routine.
  • Advanced Segmentation Capabilities: Administrators will appreciate the powerful segmentation tools that allow for highly targeted messaging. This ensures that your emails resonate with specific audience segments, ultimately driving higher engagement rates and conversions.
  • Robust Analytics and Reporting: Executives benefit from Campaigner’s comprehensive analytics dashboard, which provides actionable insights into campaign performance. You can easily track open rates, click-through rates, and ROI to make informed decisions moving forward.

Moosend

  • Streamlined Email Marketing: With Moosend, I’ve discovered an intuitive platform that allows teams to effortlessly create, automate, and analyze email campaigns, ensuring you stay connected with your audience without the hassle.
  • Advanced Automation Features: The robust automation capabilities empower you to trigger personalized messages based on user behavior. This means you can nurture leads effectively while your team focuses on strategic initiatives.
  • Real-Time Analytics: Moosend provides comprehensive reporting tools that give you insights into campaign performance. This data-driven approach helps executives make informed decisions to optimize marketing strategies and boost ROI.
Best fit

Best fit

EngageBay

  • 1 to 200 employees
  • Martech, SaaS, Sales Automation, Consulting, and Revtech
  • roles such as Sales Managers, Account Executives, Business Development Representatives, and CRM Administrators

MailChimp

  • 1-500 employees
  • Marketing, E-commerce, Nonprofit, SaaS, Retail
  • Marketing Managers, E-commerce Specialists, Nonprofit Fundraising Coordinators, Digital Marketing Strategists, Content Creators

Campaigner

  • 50 to 500 employees
  • Martech, Revtech, SaaS, and Consulting
  • Marketing Managers, Email Marketing Specialists, Digital Marketing Coordinators, and Campaign Strategists

Moosend

  • 1 to 500 employees
  • Martech, SaaS, E-commerce, Digital Marketing, and Nonprofit sectors
  • Marketing Managers, E-commerce Managers, Digital Marketers, Content Creators, and Marketing Automation Specialists
Watchouts

Reasons buyers look elsewhere

EngageBay

  • Users may seek alternatives due to specific feature gaps in EngageBay, such as advanced reporting capabilities or integration with specialized tools that better meet their unique business needs.
  • Some businesses might find EngageBay's pricing structure less competitive compared to other platforms that offer similar or enhanced functionalities for a more budget-friendly solution.
  • Companies with larger teams or complex workflows may look for alternatives that provide more robust project management features, enabling better collaboration and task tracking across departments.

MailChimp

  • Users may find MailChimp's pricing model limiting, especially for small businesses or startups with tight budgets. Alternatives often offer more flexible pricing structures that better suit varying business sizes and needs.
  • Some users may require more advanced automation features or a more intuitive user interface, prompting them to explore options that provide enhanced functionality and ease of use for their marketing campaigns.
  • Businesses looking for improved integration with other tools and platforms might seek alternatives that offer better compatibility with their existing software ecosystem, ensuring a smoother workflow and data management.

Campaigner

  • Users may seek alternatives to Campaigner due to its pricing structure, which could be perceived as high for small businesses or startups looking for more budget-friendly email marketing solutions.
  • Some users might find Campaigner's user interface less intuitive compared to competitors, prompting them to explore platforms that offer a more streamlined and user-friendly experience for their email campaigns.
  • The need for advanced automation features can drive users away from Campaigner, especially if they require more sophisticated workflows that are better supported by other email marketing tools in the market.

Moosend

  • Users may seek alternatives to Moosend if they require more advanced automation features, as other platforms might offer superior workflow capabilities and customization options that better suit their marketing strategies.
  • Businesses with specific budget constraints might explore alternatives that provide similar functionalities at a lower cost, ensuring they stay within budget while still achieving effective email marketing results.
  • Users looking for enhanced customer support and training resources may consider other platforms that offer more comprehensive onboarding and responsive assistance, ensuring they maximize their use of the software.

Software Demo

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How do EngageBay, MailChimp, Campaigner and Moosend Compare on Features?

Total Features

56 Features

27 Features

20 Features

22 Features

Unique Features

No unique features

No unique features

No unique features

No unique features

Get Quote
Get Quote

Compare EngageBay, MailChimp, Campaigner and Moosend on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

          Starting From

          • $13.79 , Billed Yearly
          • $4.23 , monthly
          • $14 , monthly
          • Not Available

          Pricing Plans

          • Premium

            $126.38

            /month

            • Unlimited audiences

            • Multivariate testing

            • Advanced segmentation & behavior scoring

            Show more +

          • Standard Plan

            $6.32

            /month

            • Behavior-based automations

            • Custom audience insights

            • Retargeting ads

            Show more +

          • Essentials

            $4.23

            /month

            • Up to 3 audiences

            • Remove Mailchimp branding

            • A/B testing

            Show more +

          • Browse all pricing plans
          • Essentials

            $14

            /month

            • Great for those wanting the basics of great email marketing

            • Drag and drop editor

            • Email templates

            Show more +

          • Advanced

            $35

            /month

            • Great for experienced users with advanced needs

            • Automation workflows - simple and multi-path

            • Advanced segmentation

            Show more +

          • Custom

            Custom

            • Great for those sending at scale

            • Full suite of features

            • Dedicated Account Management

            Show more +

          • Not Available

          Pricing Page

          EngageBay pricing
          MailChimp pricing
          Campaigner pricingMoosend pricing

          Other Details

          Organization Types supported

          • Freelancers
          • Large Enterprises
          • Medium Business
          • Small Business
          • Individuals
          • Freelancers
          • Large Enterprises
          • Medium Business
          • Small Business
          • Individuals
          • Freelancers
          • Large Enterprises
          • Medium Business
          • Small Business
          • Individuals
          • Freelancers
          • Large Enterprises
          • Medium Business
          • Small Business
          • Individuals

          Platforms Supported

          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)

          Modes of support

          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online

          API Support

          • Available
          • Available
          • Available
          • Available
          Get help choosing
          Get help choosing

          Security & Compliance

          Certifications, data handling, and security controls for IT and compliance evaluators.

          SOC 2

          ✓ Yes

          HIPAA

          ✗ No
          ✗ No

          GDPR

          ✓ Yes
          ✓ Yes

          Single Sign-On (SSO)

          ✓ Yes

          Multi-Factor Auth (MFA)

          ✓ Yes

          Data Encryption

          ✓ Yes
          ✓ Yes

          Audit Logs

          ✓ Yes

          Data Residency

          🌐 Global
          🌐 Global

          EngageBay vs MailChimp vs Campaigner User Reviews & Rating Comparison

          User Ratings

          3.9

          (based on 27427 reviews)

          3

          (based on 595 reviews)

          4.3

          (based on 416 reviews)

          Rating Distribution

          482

          17

          3

          0

          0

          0

          0

          0

          0

          0

          0

          0

          0

          0

          0

          0

          0

          0

          0

          0

          Spotsaas Editor’s POV generated by AI

          Buyer sentiment

          Users generally express high satisfaction with EngageBay’s ease of use, comprehensive features, and responsive support, though some find setup and advanced integrations challenging.

          What buyers like

          • Ease of use
          • Customer support
          • Feature completeness

          Common complaints

          • Complex onboarding
          • Integration difficulties

          Buyer sentiment

          Overall positive sentiment highlights ease of use and automation, tempered by critiques of analytics depth and interface modernity.

          What buyers like

          • Ease of use
          • Automation capabilities
          • Deliverability and compliance

          Common complaints

          • Limited analytics depth
          • Dated interface design

          Buyer sentiment

          Buyer sentiment is mixed across 595 reviews, so it is worth reviewing the tradeoffs closely.

          What buyers like

          • Strong inbox deliverability fundamentals and list compliance features help maintain high send reputation.
          • Flexible for custom workflows and extended integrations through API or middleware tools like Zapier.
          • Supports email and social channel integration for cohesive campaigns across platforms.

          Common complaints

          • While solid for campaign performance, its analytics lack the depth of standalone reporting or advanced BI dashboards.
          • Some parts of the interface feel dated and less intuitive compared to newer marketing solutions.
          • Compared to platforms with extensive app ecosystems, Campaigner’s built-in direct connectors are narrower, often relying on Zapier for third-party syncs.

          Buyer sentiment

          Buyer sentiment is positive across 416 reviews, with strong overall satisfaction.

          What buyers like

          • Affordable pricing
          • User-friendly interface
          • Robust feature set

          Common complaints

          • Limited advanced features
          • Basic templates
          • No SMS marketing

          Pros and Cons

          • All-in-one platform combining marketing automation, CRM, and helpdesk

          • User-friendly and intuitive interface reducing learning curve

          • Robust analytics and reporting for data-driven decision making

          • Onboarding can be overwhelming due to feature breadth

          • Challenges with advanced integrations like DKIM and Twilio setup

          • User-friendly interface accessible to non-technical users

          • Robust automation features enabling personalized email sequences

          • Strong inbox deliverability and list compliance capabilities

          • Analytics lack depth compared to standalone reporting tools

          • Some interface elements feel dated and less intuitive

          • Strong inbox deliverability fundamentals and list compliance features help maintain high send reputation.

          • Flexible for custom workflows and extended integrations through API or middleware tools like Zapier.

          • Supports email and social channel integration for cohesive campaigns across platforms.

          • While solid for campaign performance, its analytics lack the depth of standalone reporting or advanced BI dashboards.

          • Some parts of the interface feel dated and less intuitive compared to newer marketing solutions.

          • **Streamlined Email Marketing**: With Moosend, I’ve discovered an intuitive platform that allows teams to effortlessly create, automate, and analyze email campaigns, ensuring you stay connected with your audience without the hassle.

          • **Advanced Automation Features**: The robust automation capabilities empower you to trigger personalized messages based on user behavior. This means you can nurture leads effectively while your team focuses on strategic initiatives.

          • **Real-Time Analytics**: Moosend provides comprehensive reporting tools that give you insights into campaign performance. This data-driven approach helps executives make informed decisions to optimize marketing strategies and boost ROI.

          • Limited advanced features may not satisfy larger businesses.

          • Basic templates may not appeal to all users.

          Positive Reviews

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          Integrations

          Integration with other apps

          No Integration information available.

          No Integration information available.

          No Integration information available.

          List of Customers

          Customers

          Bitcoin

          Bitcoin

          IdeasIgnite

          IdeasIgnite

          Javier Mendoza

          Javier Mendoza

          No Customers information available.

          LG

          LG

          The UPS Store

          The UPS Store

          CLARINS

          CLARINS

          No Customers information available.

          Media and Screenshots

          Screenshots

          Deals

          8 Screenshots

          App Engagement

          3 Screenshots

          Videos

          video-0

          5 Videos

          video-0

          4 Videos

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          Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

          Frequently asked questions

          Which is better, EngageBay or MailChimp?
          EngageBay edges out the other on user ratings (4.6 vs 3.9). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
          Do EngageBay and MailChimp offer a free trial?
          Neither EngageBay nor MailChimp currently lists a free trial.
          What is the starting price of EngageBay vs MailChimp?
          EngageBay starts at $13.79 /User/Month. MailChimp starts at $4.23 /month.
          What are the top alternatives to EngageBay?
          Top alternatives to EngageBay include Outgrow, ActiveCampaign, CleverTap, Moosend, ActiveTrail.
          What are the top alternatives to MailChimp?
          Top alternatives to MailChimp include Campaigner, Moosend, SMTP, Zoho Campaigns, SendPulse.

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