Creatio vs Clay Comparison
Creatio
Starting at $25 /user/month
- Free Trial
- Large Enterprises
- Medium Business
Creatio is a no-code platform for mid-market and enterprise teams that need to automate CRM workflows and broader enterprise processes without depending on developer resources. It covers marketing, sales, and service aut…
Clay
Starting at Free free
- Free Trial
- Small Business
- Mid-Market
Clay is a GTM data enrichment and automation platform that combines 100+ data providers into a single spreadsheet-like interface. Teams use Clay to build highly targeted prospect lists, enrich CRM records with real-time…
Clay leads on user satisfaction with a 4.7-star rating across 213 reviews.
Creatio vs Clay — at a glance
| Feature | Creatio | Clay |
|---|---|---|
| Rating | 4.7 / 5 | 4.7 / 5 |
| Reviews | 61 | 213 |
| Starting price | $25 /user/month | Free free |
| Free trial | Yes | Yes |
| Free version | No | No |
| Best for | Large Enterprises, Medium Business, Small Business | Small Business, Mid-Market, Enterprise |
| Category | Low Code Development Platforms (LCDP) Software | Lead Generation Software |
| Platforms | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac | Cloud |
| API | Available | Available |
| Support modes | 24/7 (Live rep), Business Hours, Online | Email Support, Live Chat, Help Center, Knowledge Base, Community Forum |
| Certifications | GDPR | — |
| Data residency | Global | — |
Key differences between Creatio and Clay
- Pricing: Creatio starts at $25 /user/month, while Clay starts at Free free.
- Target audience: Creatio is built for Large Enterprises and Medium Business, while Clay targets Small Business and Mid-Market.
- User satisfaction: Clay scores higher with a 4.7-star average.
- Deployment: Creatio supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac; Clay supports Cloud.
Creatio vs Clay — find the better fit before you commit.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most Low Code Development Platforms (LCDP) Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
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Biggest differences
Start here before you go deeper into features.
Best for automating and customizing CRM workflows without coding.
- You need a no-code platform with high customization freedom for CRM and workflows.
- Your business fits medium to large size with 50-500 employees requiring industry-specific workflows.
- You want a comprehensive CRM suite covering marketing, sales, and service in one platform.
- Your team has very limited technical expertise and struggles with integrations.
- You are a small business sensitive to pricing and steep learning curves.
Small Business, Mid-Market, Enterprise
Creatio typically suits Large Enterprises and Medium Business. Clay tends to fit Small Business and Mid-Market better. The right choice depends on your team size, workflow, and whether a free trial matters.
Description | Creatio is a no-code platform for mid-market and enterprise teams that need to automate CRM workflows and broader enterprise processes without depending on developer resources. It covers ... Read More about Creatio | Clay is a GTM data enrichment and automation platform that combines 100+ data providers into a single spreadsheet-like interface. Teams use Clay to build highly targeted prospect lists, ... Read More about Clay |
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Entry Level Pricing |
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Free Trial Availability | ||
SpotScoreWhat's this? ↗ | 9.6/10 | 9.4/10 |
User RatingsBased on verified Spotsaas reviews | ||
Best Company Size | 50 to 500 employeesMedium to large enterprises | — |
Get pricing help | Get pricing help |
Where each option fits best
See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.
Based on buyer reviews and verified product data collected by Spotsaas.
Key strengths
- Streamlined Processes: Creatio lets teams automate routine workflows, so tasks are completed efficiently and managers can focus on strategic initiatives instead of repetitive work.
- Customizable Solutions: With its low-code platform, you can easily tailor applications to fit your unique business needs. This flexibility means that you can adapt quickly to market changes without heavy reliance on IT resources.
- Better Collaboration: Creatio improves communication across departments and builds a collaborative environment. Executives make better decisions and achieve stronger organizational alignment.
- Best-in-Class Data Coverage: By routing enrichment requests through 100+ providers in priority order, Clay delivers higher email/phone match rates than any single-vendor enrichment tool.
- Eliminates Manual Research: Claygent automates the browsing, extraction, and summarization tasks that previously required hours of manual SDR research per prospect.
- Personalization at Scale: Clay generates unique, context-aware messaging for each prospect based on their LinkedIn activity, company news, and job postings — at list scale.
Best fit
- 50 to 500 employees
- Martech, Revtech, Fintech, Sales Automation, SaaS, and Consulting
- Sales Managers, Account Executives, Business Development Representatives, and CRM Administrators
- RevOps teams enriching CRM records for 5,000+ accounts
- SDR teams building ICP prospect lists with custom signals
- Agencies building automated outbound pipelines for clients
Reasons buyers look elsewhere
- Users may seek alternatives to Creatio due to budget constraints, as some businesses find the pricing structure higher than their financial capabilities or may require more cost-effective solutions for their CRM needs.
- Organizations with specific industry requirements might look for alternatives that offer tailored features or integrations not available in Creatio, ensuring a better fit for their unique operational workflows.
- Companies experiencing rapid growth may require more scalable CRM solutions that can easily adapt to evolving business needs and accommodate larger teams without compromising performance.
No alternatives guidance available yet.
Software Demo
Demo |
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How do Creatio and Clay Compare on Features?
Total Features | 10 Features | 8 Features |
|---|---|---|
Unique Features | No unique features | No unique features |
Get Quote | Get Quote |
Compare Creatio and Clay on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Pricing Page |  | Pricing information not available |
Other Details
Organization Types supported |
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Platforms Supported |
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API Support |
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Get help choosing | Get help choosing |
Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
GDPR | ✓ Yes | — |
|---|---|---|
Single Sign-On (SSO) | ✓ Yes | — |
Multi-Factor Auth (MFA) | ✓ Yes | — |
Data Encryption | ✓ Yes | — |
Audit Logs | ✓ Yes | — |
Data Residency | 🌐 Global | — |
Creatio User Reviews & Rating Comparison
User Ratings | 4.7 (based on 213 reviews) | |
|---|---|---|
Rating Distribution | ||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Overall positive sentiment highlights Creatio's powerful no-code automation and customization, tempered by concerns over learning curve and integration complexity. What buyers like
Common complaints
| Buyer sentiment Buyer sentiment is very strong across 213 reviews, with consistently positive feedback. What buyers like
Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product |
List of Customers
Customers |  Skeyes  DFS Aviation Services  Onco360 | No Customers information available. |
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Media and Screenshots
Screenshots |  10 Screenshots | No screenshots available. |
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Videos |  3 Videos | No videos available. |
Top Alternatives to Creatio and Clay in 2026
Alternatives | No Alternative products available. |
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Related Blogs and Articles for Lead Generation Software
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, Creatio or Clay?
- Clay edges out the other on user ratings (4.7 vs 4.7). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do Creatio and Clay offer a free trial?
- Yes, both Creatio and Clay offer a free trial.
- What is the starting price of Creatio vs Clay?
- Creatio starts at $25 /user/month. Clay starts at Free free.
- What are the top alternatives to Creatio?
- Top alternatives to Creatio include Zoho CRM, Zoho CRM Plus, Zoho Creator, Appian, Mendix.