Brandfolder vs Supermetrics Comparison
Brandfolder
Starting at Contact for pricing
- Large Enterprises
- Medium Business
Brandfolder is a digital asset management solution and replaces file cabinets, email boxes, Google Docs, and the like with a single, interconnected platform for all content. It provides a central space for you to search…
Supermetrics
Starting at $69 /User/Month
- Free Trial
- Large Enterprises
- Medium Business
Supermetrics is a powerful performance management tool that streamlines all marketing metrics into one convenient location. Its integrations with top platforms like Google Analytics, Google Ads, and social media channels…
Brandfolder leads on user satisfaction with a 4.6-star rating across 885 reviews.
Brandfolder vs Supermetrics — at a glance
| Feature | Brandfolder | Supermetrics |
|---|---|---|
| Rating | 4.6 / 5 | 4.4 / 5 |
| Reviews | 885 | 642 |
| Starting price | Contact for pricing | $69 /User/Month |
| Free trial | No | Yes |
| Free version | No | No |
| Best for | Large Enterprises, Medium Business | Large Enterprises, Medium Business, Small Business |
| Category | Digital Asset Management Software | Marketing Analytics Software |
| Platforms | SaaS/Web/Cloud | SaaS/Web/Cloud, Installed - Windows, Installed - Mac |
| API | Available | Available |
| Support modes | 24/7 (Live rep), Business Hours, Online | Business Hours, Online |
| Certifications | SOC 2, GDPR | SOC 2 |
| Data residency | US | Global |
Key differences between Brandfolder and Supermetrics
- Pricing: Supermetrics starts at $69 /User/Month. Brandfolder pricing is not publicly listed.
- Free trial: Supermetrics offers a free trial; Brandfolder does not.
- User satisfaction: Brandfolder scores higher with a 4.6-star average.
- Deployment: Brandfolder supports SaaS/Web/Cloud; Supermetrics supports SaaS/Web/Cloud, Installed - Windows, Installed - Mac.
Brandfolder vs Supermetrics — find the better fit before you commit.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most Digital Asset Management Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
Talk to an expert Talk to an expert | Talk to an expert Talk to an expert |
Free PDF comparison
Download this Brandfolder vs Supermetrics comparison
Get the full side-by-side as a PDF — these picks plus the top Digital Asset Management Software tools, with verified ratings, pricing and features.
- Side-by-side on pricing, features & ratings
- Plus the category top 10, scored & ranked
- Emailed to you — no on-screen download
No file downloads on screen — we email it to you. One-click unsubscribe anytime.
Biggest differences
Start here before you go deeper into features.
Best for marketing teams needing intuitive, AI-powered digital asset management.
- You manage large volumes of brand assets across marketing or creative teams.
- You want AI-assisted tagging and fast retrieval of multimedia content.
- You require seamless integration with tools like Smartsheet and InDesign.
- You need rapid setup with minimal initial configuration effort.
- You rely heavily on a broad third-party app marketplace for integrations.
Large Enterprises, Medium Business, Small Business
Brandfolder typically suits Large Enterprises and Medium Business. Supermetrics tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.
Description | Brandfolder is a digital asset management solution and replaces file cabinets, email boxes, Google Docs, and the like with a single, interconnected platform for all content. It provides a ... Read More about Brandfolder | Supermetrics is a powerful performance management tool that streamlines all marketing metrics into one convenient location. Its integrations with top platforms like Google Analytics, Google ... Read More about Supermetrics |
|---|---|---|
Entry Level Pricing |
|
|
Free Trial Availability |
| |
SpotScoreWhat's this? ↗ | 9.8/10 | Not Available |
User RatingsBased on verified Spotsaas reviews | ||
Best Company Size | Medium BusinessLarge Enterprises | — |
Get pricing help | Get pricing help |
Software Demo
Demo |
|---|
Need a second opinion?
Get shortlist help from a software advisor
Share your priorities, budget, and team needs, and we’ll help you narrow the options and understand the tradeoffs before you talk to vendors.
- Independent advice — matched to your business
- Understand the tradeoffs before you talk to vendors
- Free 15-min call with a software advisor.
Step 1 of 4
How big is your team?
We tailor recommendations to companies your size.
How do Brandfolder and Supermetrics Compare on Features?
Total Features | 10 Features | 4 Features |
|---|---|---|
Unique Features | No unique features | No unique features |
Get Quote | Get Quote |
Compare Brandfolder and Supermetrics on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
Pricing Option | ||
|---|---|---|
Starting From |
|
|
Pricing Plans |
|
|
Pricing Page |  |  |
Other Details
Organization Types supported |
|
|
|---|---|---|
Platforms Supported |
|
|
Modes of support |
|
|
API Support |
|
|
Get help choosing | Get help choosing |
Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | ✓ Yes | ✓ Yes |
|---|---|---|
HIPAA | ✗ No | ✗ No |
GDPR | ✓ Yes | — |
Single Sign-On (SSO) | ✓ Yes | — |
Multi-Factor Auth (MFA) | ✓ Yes | — |
Data Encryption | ✓ Yes | — |
Audit Logs | ✓ Yes | — |
Data Residency | 🇺🇸 US | 🌐 Global |
Brandfolder User Reviews & Rating Comparison
User Ratings | ||
|---|---|---|
Rating Distribution | ||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Users generally praise Brandfolder for its intuitive interface and efficient asset management, though some find setup and tagging time-consuming. What buyers like
Common complaints
| Buyer sentiment Buyer sentiment is positive across 711 reviews, with strong overall satisfaction. What buyers like
Common complaints
|
Pros and Cons |
|
|
Positive Reviews | No reviews available for the product | No reviews available for the product |
Media and Screenshots
Screenshots |  13 Screenshots |  8 Screenshots |
|---|---|---|
Videos |  2 Videos |  5 Videos |
Top Alternatives to Brandfolder and Supermetrics in 2026
Alternatives |
|---|
Add another option to compare side by side
Search by product name to compare pricing, fit, and buyer feedback in one view.Compare similar software options
Related Blogs and Articles for Marketing Analytics Software
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, Brandfolder or Supermetrics?
- Brandfolder edges out the other on user ratings (4.6 vs 4.4). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do Brandfolder and Supermetrics offer a free trial?
- Supermetrics offers a free trial. Brandfolder does not.
- What is the starting price of Brandfolder vs Supermetrics?
- Brandfolder starts at Contact for pricing. Supermetrics starts at $69 /User/Month.
- What are the top alternatives to Brandfolder?
- Top alternatives to Brandfolder include Canto, MediaValet, iDAM, Bynder, Frontify.
- What are the top alternatives to Supermetrics?
- Top alternatives to Supermetrics include Searchmetrics, Shortlist Metrics, Mainmetrics, Datorama, Adverity.