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Balsamiq vs InVision vs Figma Comparison

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Balsamiq

4.1(427 reviews)

Starting at $9 /Month

  • Free Trial
  • Individuals
  • Large Enterprises

Balsamiq is a low-fidelity wireframing tool for UX designers and product teams who need to sketch and communicate interface concepts quickly before moving into high-fidelity design. Its sketch-style aesthetic and drag-an…

InVision

4.4(562 reviews)

Starting at $7.95 /Month

  • Large Enterprises
  • Medium Business

InVision is a prototyping and design collaboration tool used by UX designers and product teams to create clickable mockups, gather stakeholder feedback, and iterate on product flows without writing code. It enables teams…

Figma

4.6(1,047 reviews)

Starting at $12 /User/Month

  • Freelancers / Consultants
  • Large Enterprises

Figma is a browser-based UI design and prototyping tool used by product designers, UX teams, and front-end developers to collaborate on interface design in real time from any operating system. It replaces desktop design…

InVision leads on user satisfaction with a 4.4-star rating across 562 reviews.

Balsamiq vs InVision vs Figma — at a glance

FeatureBalsamiqInVisionFigma
Rating4.1 / 54.4 / 54.6 / 5
Reviews4275621,047
Starting price$9 /Month$7.95 /Month$12 /User/Month
Free trial Yes No No
Free version No No No
Best forIndividuals, Large Enterprises, Medium BusinessLarge Enterprises, Medium Business, Small BusinessFreelancers / Consultants, Large Enterprises, Medium Business
CategoryWireframe ToolsUX SoftwareUX Software
PlatformsSaaS/Web/CloudSaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - MacSaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac
APIAvailableAvailable
Support modesBusiness Hours, OnlineOnlineOnline
CertificationsGDPRSOC 2, GDPRSOC 2, GDPR
Data residencyUSGlobal

Key differences between Balsamiq and InVision

  • Pricing: Balsamiq starts at $9 /Month, while InVision starts at $7.95 /Month.
  • Free trial: Balsamiq offers a free trial; InVision does not.
  • Target audience: Balsamiq is built for Individuals and Large Enterprises, while InVision targets Large Enterprises and Medium Business.
  • User satisfaction: InVision scores higher with a 4.4-star average.
  • Deployment: Balsamiq supports SaaS/Web/Cloud; InVision supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac.

Compare Balsamiq vs InVision vs Figma — and walk away knowing which one fits.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Wireframe Tools tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Balsamiq - Wireframe Tools
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Talk to an expert
InVision - UX Software
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Talk to an expert

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Biggest differences

Start here before you go deeper into features.

Balsamiq

Best for rapid, low-fidelity wireframing with simple, intuitive design tools.

Choose if
  • You need to quickly create and share low-fidelity web or mobile wireframes.
  • Your team consists of UX designers, product managers, or small collaborative groups.
  • You prefer a tool with a low learning curve and streamlined, drag-and-drop interface.
Consider alternatives if
  • Your projects require highly customizable or advanced prototyping features.
  • You need extensive integrations or a wide range of marketplace apps.

InVision

Best for UX teams needing intuitive prototyping and seamless design collaboration.

Choose if
  • You want a flexible, physical-world-inspired workflow for iterative design.
  • Your team values easy sharing and feedback within product design processes.
  • You use Sketch and need smooth integration with your design tools.
Consider alternatives if
  • Your team requires extensive app marketplace integrations and add-ons.
  • You need cutting-edge design tools with frequent innovative updates.

Figma

Best for UX/UI teams needing real-time remote collaboration and versatile design tools.

Choose if
  • You require seamless real-time collaboration for remote UX/UI design teams.
  • You want an intuitive, beginner-friendly interface with advanced prototyping features.
  • You need a cross-platform tool with strong community support and scalable subscriptions.
Consider alternatives if
  • Your organization demands highly customizable billing and detailed account management.
  • You need extensive enterprise-level support with responsive customer service.

Balsamiq: Best for rapid, low-fidelity wireframing with simple, intuitive design tools. InVision: Best for UX teams needing intuitive prototyping and seamless design collaboration.

Description

Balsamiq is a low-fidelity wireframing tool for UX designers and product teams who need to sketch and communicate interface concepts quickly before moving into high-fidelity design. Its ... Read More about Balsamiq

InVision is a prototyping and design collaboration tool used by UX designers and product teams to create clickable mockups, gather stakeholder feedback, and iterate on product flows without ... Read More about InVision

Figma is a browser-based UI design and prototyping tool used by product designers, UX teams, and front-end developers to collaborate on interface design in real time from any operating ... Read More about Figma

Entry Level Pricing

  • Starts from $9
  • Starts from $7.95 , Billed Yearly
  • Starts from $12 , Billed Yearly

Free Trial Availability

  • No free trial
  • No free trial

SpotScore

What's this? ↗

9.7/10

9.3/10

9.8/10

User Ratings

Based on verified Spotsaas reviews

4.14

(427)

4.36

(562)

Best Company Size

1-50 employees51-500 employees
Small BusinessMedium Business
Small BusinessMedium Business
Get pricing help
Get pricing help

Software Demo

Demo

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How do Balsamiq, InVision and Figma Compare on Features?

Total Features

10 Features

7 Features

8 Features

Unique Features

No unique features

No unique features

No unique features

Get Quote
Get Quote

Compare Balsamiq, InVision and Figma on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

        Starting From

        • $9
        • $7.95 , Billed Yearly
        • $12 , Billed Yearly

        Pricing Plans

        • Not Available
        • Free

          • Active users: Up to 10 active users

          • Documents: Up to 3 documents and unlimited freehands

          • Spaces: Unlimited public spaces

          Show more +

        • Pro

          • Active users: Up to 15 active users

          • Documents: Unlimited documents and archiving

          • Spaces: Unlimited public and private spaces

          Show more +

        • Enterprise

          • Active users: per seat pricing, no user limits

          • Documents: Unlimited

          • Spaces: Unlimited public and private spaces

          Show more +

        • Figma Starter

          • 3 Figma and 3 FigJam files

          • Unlimited personal files

          • Unlimited collaborators

          Show more +

        • Figma Professional

          • Unlimited files and projects

          • Unlimited version history

          • Sharing permissions

          Show more +

        • Figma Organization

          • Everything in Professional, plus

          • Org-wide libraries

          • Design system analytics

          Show more +

        • Browse all pricing plans

        Pricing Page

        Balsamiq pricing
        InVision pricing
        Figma pricing

        Other Details

        Organization Types supported

        • Large Enterprises
        • Medium Business
        • Small Business
        • Individuals
        • Freelancers
        • Large Enterprises
        • Medium Business
        • Small Business
        • Individuals
        • Freelancers
        • Large Enterprises
        • Medium Business
        • Small Business
        • Individuals
        • Freelancers

        Platforms Supported

        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)
        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)
        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)

        Modes of support

        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online

        API Support

        • Not Available
        • Available
        • Available
        Get help choosing
        Get help choosing

        Security & Compliance

        Certifications, data handling, and security controls for IT and compliance evaluators.

        SOC 2

        ✓ Yes

        HIPAA

        ✗ No
        ✗ No

        GDPR

        ✓ Yes
        ✓ Yes

        ISO 27001

        Single Sign-On (SSO)

        ✓ Yes

        Multi-Factor Auth (MFA)

        ✓ Yes

        Data Encryption

        ✓ Yes

        Data Residency

        🇺🇸 US
        🌐 Global

        Balsamiq vs InVision User Reviews & Rating Comparison

        User Ratings

        Rating Distribution

        244

        206

        40

        2

        5

        448

        192

        24

        7

        5

        923

        169

        6

        0

        35

        Spotsaas Editor’s POV generated by AI

        Buyer sentiment

        Overall positive sentiment highlights ease of use and quick wireframe creation, with some concerns about limited advanced features and marketplace options.

        What buyers like

        • Ease of use
        • Intuitive drag-and-drop
        • Quick onboarding

        Common complaints

        • Limited customization
        • Restricted marketplace apps

        Buyer sentiment

        Overall positive sentiment highlights ease of use and collaboration, tempered by concerns over feature discoverability and customer support.

        What buyers like

        • Ease of use
        • Collaboration features
        • Integration with design software

        Common complaints

        • Feature discoverability
        • Customer support quality

        Buyer sentiment

        Overall positive sentiment highlights Figma's ease of use, collaboration strengths, and versatile design features, tempered by concerns over billing and customer support.

        What buyers like

        • Ease of use
        • Collaboration features
        • Feature versatility

        Common complaints

        • Billing issues
        • Customer support challenges

        Pros and Cons

        • Simple and user-friendly interface ideal for beginners

        • Intuitive drag-and-drop with predefined templates for fast wireframing

        • Low learning curve enabling quick onboarding and collaboration

        • Feature richness and customization options can be overwhelming without guidance

        • Limited marketplace apps and connectors restrict advanced functionality

        • Intuitive and easy-to-use interface for prototyping and wireframing

        • Efficient collaboration features enabling easy sharing and feedback

        • Seamless integration with design tools like Sketch

        • Difficulty locating specific features in newer versions

        • Limited marketplace options for additional apps and connectors

        • Real-time collaboration features that enhance remote team communication

        • User-friendly interface suitable for both beginners and experienced designers

        • Wide range of design functionalities including wireframing, prototyping, and asset creation

        • Billing issues including hidden fees and difficulties canceling subscriptions

        • Customer service challenges, especially around refunds and support responsiveness

        Positive Reviews

        No reviews available for the product

        No reviews available for the product

        No reviews available for the product

        Negative Reviews

        No reviews available for the product

        No reviews available for the product

        No reviews available for the product

        Used Balsamiq, InVision, or Figma? Tell buyers what actually differs.

        List of Customers

        Customers

        No Customers information available.

        No Customers information available.

        Uber

        Uber

        Zoom

        Zoom

        Buffer

        Buffer

        Media and Screenshots

        Screenshots

        Balsamiq Wireframes for Desktop

        1 Screenshots

        Accessing Freehand from InVision

        4 Screenshots

        Videos

        video-0

        4 Videos

        video-0

        3 Videos

        Alternatives

        Alternatives

        Miro - Whiteboard Software
        Miro

        4.75

        Pidoco - Wireframe Tools
        Pidoco

        4.19

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        Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

        Frequently asked questions

        Which is better, Balsamiq or InVision?
        InVision edges out the other on user ratings (4.4 vs 4.1). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
        Do Balsamiq and InVision offer a free trial?
        Balsamiq offers a free trial. InVision does not.
        What is the starting price of Balsamiq vs InVision?
        Balsamiq starts at $9 /Month. InVision starts at $7.95 /Month.
        What are the top alternatives to Balsamiq?
        Top alternatives to Balsamiq include Miro, InVision, Pidoco, NinjaMock, Moqups.
        What are the top alternatives to InVision?
        Top alternatives to InVision include Figma, Adobe XD, UXPin, UX-App, Justinmind.