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Azure IoT Central vs Supermetrics Comparison

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Azure IoT Central

4.4(24 reviews)

Starting at $0.08 /Month

  • Free Trial
  • Large Enterprises
  • Medium Business

Introducing Azure IoT Central - the ultimate solution for industry-leading IoT solutions. With advanced security features, scalability that grows with your business, and seamless integration with your existing apps, this…

Supermetrics

4.4(642 reviews)

Starting at $69 /User/Month

  • Free Trial
  • Large Enterprises
  • Medium Business

Supermetrics is a powerful performance management tool that streamlines all marketing metrics into one convenient location. Its integrations with top platforms like Google Analytics, Google Ads, and social media channels…

Azure IoT Central leads on user satisfaction with a 4.4-star rating across 24 reviews.

Azure IoT Central vs Supermetrics — at a glance

FeatureAzure IoT CentralSupermetrics
Rating4.4 / 54.4 / 5
Reviews24642
Starting price$0.08 /Month$69 /User/Month
Free trial Yes Yes
Free version No No
Best forLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small Business
CategoryIoT Device Management SoftwareMarketing Analytics Software
PlatformsSaaS/Web/CloudSaaS/Web/Cloud, Installed - Windows, Installed - Mac
APIAvailable
Support modesBusiness Hours, OnlineBusiness Hours, Online
CertificationsSOC 2
Data residencyGlobal

Key differences between Azure IoT Central and Supermetrics

  • Pricing: Azure IoT Central starts at $0.08 /Month, while Supermetrics starts at $69 /User/Month.
  • User satisfaction: Azure IoT Central scores higher with a 4.4-star average.
  • Deployment: Azure IoT Central supports SaaS/Web/Cloud; Supermetrics supports SaaS/Web/Cloud, Installed - Windows, Installed - Mac.

Azure IoT Central vs Supermetrics — find the better fit before you commit.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most IoT Device Management Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Azure IoT Central - IoT Device Management Software
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Supermetrics - New SaaS Software
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Free PDF comparison

Download this Azure IoT Central vs Supermetrics comparison

Get the full side-by-side as a PDF — these picks plus the top IoT Device Management Software tools, with verified ratings, pricing and features.

  • Side-by-side on pricing, features & ratings
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Biggest differences

Start here before you go deeper into features.

Azure IoT Central

Best for

Large Enterprises, Medium Business, Small Business

Supermetrics

Best for

Large Enterprises, Medium Business, Small Business

Azure IoT Central typically suits Large Enterprises and Medium Business. Supermetrics tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

Introducing Azure IoT Central - the ultimate solution for industry-leading IoT solutions. With advanced security features, scalability that grows with your business, and seamless ... Read More about Azure IoT Central

Supermetrics is a powerful performance management tool that streamlines all marketing metrics into one convenient location. Its integrations with top platforms like Google Analytics, Google ... Read More about Supermetrics

Entry Level Pricing

  • Starts from $0.08
  • Starts from $69 , Billed Yearly

Free Trial Availability

User Ratings

Based on verified Spotsaas reviews

4.42

(24)

4.41

(642)
Get pricing help
Get pricing help

Software Demo

Demo

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Step 1 of 4

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How do Azure IoT Central and Supermetrics Compare on Features?

Total Features

5 Features

4 Features

Unique Features

No unique features

No unique features

Get Quote
Get Quote

Compare Azure IoT Central and Supermetrics on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

      Starting From

      • $0.08
      • $69 , Billed Yearly

      Pricing Plans

      • Not Available
      • Hobby (Google Sheets)

        • Number of Reports : Unlimited

        • Number of License Users : 1

        • Data Sources : Google Analytics

        Show more +

      • Pro (Google Sheets)

        • Includes features of Hobby plan, plus

        • Data sources : All (excluding Adobe Analytics, Adform, Google Ad Manager, Google Campaign Manager, Google Display and Video 360, Google Search Ads 360, HubSpot Professional and Enterprise)

        • Scheduled refresh : Daily, Weekly, Monthly

        Show more +

      • Super Pro (Google Sheets)

        • Includes features of Pro plan, plus

        • Data sources : All (excluding HubSpot Professional and Enterprise)

        • Scheduled Refresh : Hourly

        Show more +

      • Browse all pricing plans

      Pricing Page

      Azure IoT Central pricing
      Supermetrics pricing

      Other Details

      Organization Types supported

      • Small Business
      • Large Enterprises
      • Medium Business
      • Freelancers
      • Individuals
      • Small Business
      • Large Enterprises
      • Medium Business
      • Freelancers
      • Individuals

      Platforms Supported

      • Browser Based (Cloud)
      • Mobile - Android
      • Mobile - iOS
      • Browser Based (Cloud)
      • Installed - Windows
      • Installed - Mac
      • Browser Based (Cloud)
      • Mobile - Android
      • Mobile - iOS
      • Browser Based (Cloud)
      • Installed - Windows
      • Installed - Mac

      Modes of support

      • 24/7 (Live rep)
      • Business Hours
      • Online
      • 24/7 (Live rep)
      • Business Hours
      • Online

      API Support

      • Not Available
      • Available
      Get help choosing
      Get help choosing

      Security & Compliance

      Certifications, data handling, and security controls for IT and compliance evaluators.

      SOC 2

      ✓ Yes

      HIPAA

      ✗ No

      Data Residency

      🌐 Global

      Azure IoT Central User Reviews & Rating Comparison

      User Ratings

      Rating Distribution

      17

      6

      1

      0

      0

      460

      211

      21

      6

      13

      Spotsaas Editor’s POV generated by AI

      Buyer sentiment

      Buyer sentiment is positive across 24 reviews, with strong overall satisfaction.

      What buyers like

      • Easy to use, saves time and enhances efficiency for users.
      • Provides a complete package for IoT needs, from tools to documentation and examples.
      • Offers extensive customization options and help for users to tailor their IoT solutions.

      Common complaints

      • Some users find the user interface a bit confusing compared to other IoT solutions.
      • Limited customization options may not cater to users needing tailored solutions.

      Buyer sentiment

      Buyer sentiment is positive across 711 reviews, with strong overall satisfaction.

      What buyers like

      • Reviewers find it easy to use, pulling data fast and reliably with minimal training.
      • A wide variety of connectors lets users combine many data sources in one place.
      • Integration with Looker Studio and Google Sheets automates reporting effectively.

      Common complaints

      • Many reviewers find the pricing high, especially for sole traders or small users.
      • Some report occasional bugs, instability or needing to reconnect data sources.
      • A few note limits on the number of connections or datasources.

      Pros and Cons

      • Easy to use, saves time and enhances efficiency for users.

      • Provides a complete package for IoT needs, from tools to documentation and examples.

      • Offers extensive customization options and help for users to tailor their IoT solutions.

      • Some users find the user interface a bit confusing compared to other IoT solutions.

      • Limited customization options may not cater to users needing tailored solutions.

      • Reviewers find it easy to use, pulling data fast and reliably with minimal training.

      • A wide variety of connectors lets users combine many data sources in one place.

      • Integration with Looker Studio and Google Sheets automates reporting effectively.

      • Many reviewers find the pricing high, especially for sole traders or small users.

      • Some report occasional bugs, instability or needing to reconnect data sources.

      Positive Reviews

      No reviews available for the product

      No reviews available for the product

      Used Azure IoT Central or Supermetrics? Tell buyers what actually differs.

      List of Customers

      Customers

      Microsoft

      Microsoft

      MARS

      MARS

      Rancho Los Amigos

      Rancho Los Amigos

      No Customers information available.

      Media and Screenshots

      Screenshots

      Build Your IoT Application

      2 Screenshots

      Supermetrics API screenshot

      8 Screenshots

      Videos

      video-0

      1 Videos

      video-0

      5 Videos

      Top Alternatives to Azure IoT Central and Supermetrics in 2026

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      Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

      Frequently asked questions

      Which is better, Azure IoT Central or Supermetrics?
      Azure IoT Central edges out the other on user ratings (4.4 vs 4.4). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
      Do Azure IoT Central and Supermetrics offer a free trial?
      Yes, both Azure IoT Central and Supermetrics offer a free trial.
      What is the starting price of Azure IoT Central vs Supermetrics?
      Azure IoT Central starts at $0.08 /Month. Supermetrics starts at $69 /User/Month.
      What are the top alternatives to Azure IoT Central?
      Top alternatives to Azure IoT Central include Telit IoT Platforms, IoTWorX, Coiote IoT Device Management, CloudPlugs, Azure IoT Solution Accelerators.
      What are the top alternatives to Supermetrics?
      Top alternatives to Supermetrics include Searchmetrics, Shortlist Metrics, Mainmetrics, Datorama, Adverity.