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Audience Kitchen vs Supermetrics Comparison

Last updated:

Audience Kitchen

Starting at $49 /Month

  • Large Enterprises
  • Medium Business

Audience Kitchen is revolutionizing the way advertising can be targeted in Facebook and Instagram. With over 95,000 audience segments organized into 900+ categories, finding niche targets to meet your advertising needs h…

Supermetrics

4.1(221 reviews)

Starting at $69 /User/Month

  • Free Trial
  • Large Enterprises
  • Medium Business

Supermetrics is a powerful performance management tool that streamlines all marketing metrics into one convenient location. Its integrations with top platforms like Google Analytics, Google Ads, and social media channels…

Supermetrics leads on user satisfaction with a 4.1-star rating across 221 reviews.

Audience Kitchen vs Supermetrics — at a glance

FeatureAudience KitchenSupermetrics
Rating4.1 / 5
Reviews221
Starting price$49 /Month$69 /User/Month
Free trial No Yes
Free version No No
Best forLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small Business
CategoryAudience Response SoftwareMarketing Analytics Software
PlatformsSaaS/Web/CloudSaaS/Web/Cloud, Installed - Windows, Installed - Mac
APIAvailable
Support modesOnlineBusiness Hours, Online
CertificationsSOC 2
Data residencyGlobalGlobal

Key differences between Audience Kitchen and Supermetrics

  • Pricing: Audience Kitchen starts at $49 /Month, while Supermetrics starts at $69 /User/Month.
  • Free trial: Supermetrics offers a free trial; Audience Kitchen does not.
  • Deployment: Audience Kitchen supports SaaS/Web/Cloud; Supermetrics supports SaaS/Web/Cloud, Installed - Windows, Installed - Mac.

Audience Kitchen vs Supermetrics — find the better fit before you commit.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Audience Response Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Audience Kitchen - New SaaS Software
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Talk to an expert
Supermetrics - New SaaS Software
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Talk to an expert

Free PDF comparison

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Biggest differences

Start here before you go deeper into features.

Audience Kitchen

Best for

Large Enterprises, Medium Business, Small Business

Supermetrics

Best for

Large Enterprises, Medium Business, Small Business

Audience Kitchen typically suits Large Enterprises and Medium Business. Supermetrics tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

Audience Kitchen is revolutionizing the way advertising can be targeted in Facebook and Instagram. With over 95,000 audience segments organized into 900+ categories, finding niche targets ... Read More about Audience Kitchen

Supermetrics is a powerful performance management tool that streamlines all marketing metrics into one convenient location. Its integrations with top platforms like Google Analytics, Google ... Read More about Supermetrics

Entry Level Pricing

  • Starts from $49 , Billed Yearly
  • Starts from $69 , Billed Yearly

Free Trial Availability

  • No free trial

User Ratings

Based on verified Spotsaas reviews
Get pricing help
Get pricing help

Software Demo

Demo

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Step 1 of 4

How big is your team?

We tailor recommendations to companies your size.

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How do Audience Kitchen and Supermetrics Compare on Features?

Total Features

6 Features

4 Features

Unique Features

No unique features

No unique features

Get Quote
Get Quote

Compare Audience Kitchen and Supermetrics on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

      Starting From

      • $49 , Billed Yearly
      • $69 , Billed Yearly

      Pricing Plans

      • Audience Kitchen Pro

        • Search for niche audience targets

        • Browse the universe of audience segments

        • Become an expert in each audience

        Show more +

      • Hobby (Google Sheets)

        • Number of Reports : Unlimited

        • Number of License Users : 1

        • Data Sources : Google Analytics

        Show more +

      • Pro (Google Sheets)

        • Includes features of Hobby plan, plus

        • Data sources : All (excluding Adobe Analytics, Adform, Google Ad Manager, Google Campaign Manager, Google Display and Video 360, Google Search Ads 360, HubSpot Professional and Enterprise)

        • Scheduled refresh : Daily, Weekly, Monthly

        Show more +

      • Super Pro (Google Sheets)

        • Includes features of Pro plan, plus

        • Data sources : All (excluding HubSpot Professional and Enterprise)

        • Scheduled Refresh : Hourly

        Show more +

      • Browse all pricing plans

      Pricing Page

      Audience Kitchen pricing
      Supermetrics pricing

      Other Details

      Organization Types supported

      • Small Business
      • Large Enterprises
      • Medium Business
      • Freelancers
      • Individuals
      • Small Business
      • Large Enterprises
      • Medium Business
      • Freelancers
      • Individuals

      Platforms Supported

      • Browser Based (Cloud)
      • Mobile - Android
      • Mobile - iOS
      • Browser Based (Cloud)
      • Installed - Windows
      • Installed - Mac
      • Browser Based (Cloud)
      • Mobile - Android
      • Mobile - iOS
      • Browser Based (Cloud)
      • Installed - Windows
      • Installed - Mac

      Modes of support

      • 24/7 (Live rep)
      • Business Hours
      • Online
      • 24/7 (Live rep)
      • Business Hours
      • Online

      API Support

      • Not Available
      • Available
      Get help choosing
      Get help choosing

      Security & Compliance

      Certifications, data handling, and security controls for IT and compliance evaluators.

      SOC 2

      ✓ Yes

      HIPAA

      ✗ No
      ✗ No

      Data Residency

      🌐 Global
      🌐 Global

      Audience Kitchen User Reviews & Rating Comparison

      User Ratings

      No reviews available for the product

      Rating Distribution

      No reviews available for this product

      460

      211

      21

      6

      13

      Spotsaas Editor’s POV generated by AI

      What buyers like

      • Extensive audience segmentation
      • Easy keyword search
      • Boosts advertising reach

      Common complaints

      • Limited to Facebook and Instagram
      • May require additional tools
      • Not a full advertising platform

      Buyer sentiment

      Buyer sentiment is positive across 711 reviews, with strong overall satisfaction.

      What buyers like

      • Reviewers find it easy to use, pulling data fast and reliably with minimal training.
      • A wide variety of connectors lets users combine many data sources in one place.
      • Integration with Looker Studio and Google Sheets automates reporting effectively.

      Common complaints

      • Many reviewers find the pricing high, especially for sole traders or small users.
      • Some report occasional bugs, instability or needing to reconnect data sources.
      • A few note limits on the number of connections or datasources.

      Pros and Cons

      • Vast database of audience segments

      • Simplifies ad targeting process

      • Enhances advertising effectiveness on social media

      • Limited to specific platforms

      • May not integrate with all ad tools

      • Reviewers find it easy to use, pulling data fast and reliably with minimal training.

      • A wide variety of connectors lets users combine many data sources in one place.

      • Integration with Looker Studio and Google Sheets automates reporting effectively.

      • Many reviewers find the pricing high, especially for sole traders or small users.

      • Some report occasional bugs, instability or needing to reconnect data sources.

      Positive Reviews

      No reviews available for the product

      No reviews available for the product

      Used Audience Kitchen or Supermetrics? Tell buyers what actually differs.

      Media and Screenshots

      Screenshots

      No screenshots available.

      Supermetrics API screenshot

      8 Screenshots

      Videos

      video-0

      1 Videos

      video-0

      5 Videos

      Top Alternatives to Audience Kitchen and Supermetrics in 2026

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      Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

      Frequently asked questions

      Which is better, Audience Kitchen or Supermetrics?
      Supermetrics edges out the other on user ratings (4.1 vs -1.0). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
      Do Audience Kitchen and Supermetrics offer a free trial?
      Supermetrics offers a free trial. Audience Kitchen does not.
      What is the starting price of Audience Kitchen vs Supermetrics?
      Audience Kitchen starts at $49 /Month. Supermetrics starts at $69 /User/Month.
      What are the top alternatives to Audience Kitchen?
      Top alternatives to Audience Kitchen include Tweet Niche, SocialCloser, Qualified, Workvivo, Submark.
      What are the top alternatives to Supermetrics?
      Top alternatives to Supermetrics include Searchmetrics, Shortlist Metrics, Mainmetrics, Datorama, Adverity.