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ATTI Shadow Tracker vs Rhino Fleet Tracking vs Rastrac vs Motive Comparison

Last updated:

ATTI Shadow Tracker

Starting at Contact for pricing

  • Free Trial
  • Large Enterprises
  • Medium Business

Atti Shadow, fleet management software, is designed to work with an existing Program Manager database and provides a more accurate and cost effective solution. The software is easy to use with a full application suite. E…

Rhino Fleet Tracking

3.9(60 reviews)

Starting at Contact for pricing

  • Large Enterprises
  • Medium Business

Fleet Management Software that allows to track fleet. It's all here: integrated GPS fleet tracking and vehicle mileage log to monitor driver behavior, manager reports and alerts to proactively manage fleets and prevent v…

Rastrac

4.0(27 reviews)

Starting at Contact for pricing

  • Large Enterprises
  • Medium Business

Rastrac is a simple and effective solution for the management of maintenance, fuel and other fleet-related activities. This intuitive yet powerful software is designed to help maintenance management teams streamline thei…

Motive

Starting at Contact for pricing

  • Large Enterprises
  • Medium Business

Motive, formerly known as KeepTruckin, is a comprehensive software solution designed to improve safety, productivity, and profitability for businesses across various industries, including construction, agriculture, truck…

Rhino Fleet Tracking leads on user satisfaction with a 3.9-star rating across 60 reviews.

ATTI Shadow Tracker vs Rhino Fleet Tracking vs Rastrac vs Motive — at a glance

FeatureATTI Shadow TrackerRhino Fleet TrackingRastracMotive
Rating3.9 / 54.0 / 5
Reviews6027
Starting priceContact for pricingContact for pricingContact for pricingContact for pricing
Free trial Yes No No No
Free version No No No No
Best forLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small Business
CategoryFleet Management SoftwareFleet Management SoftwareFleet Management SoftwareFleet Management Software
Integrations6+ apps
PlatformsSaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - WindowsSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - MacSaaS/Web/Cloud, Mobile - Android, Mobile - iOS
APIAvailable
Support modesBusiness Hours24/7 (Live rep), Business Hours, OnlineBusiness Hours, OnlineOnline
CertificationsSOC 2
Data residencyUSUSUSUS

Key differences between ATTI Shadow Tracker and Rhino Fleet Tracking

  • Free trial: ATTI Shadow Tracker offers a free trial; Rhino Fleet Tracking does not.
  • Deployment: ATTI Shadow Tracker supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows; Rhino Fleet Tracking supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.

Compare ATTI Shadow Tracker vs Rhino Fleet Tracking vs Rastrac vs Motive — and walk away knowing which one fits.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Fleet Management Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

ATTI Shadow Tracker - Fleet Management Software
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Rhino Fleet Tracking - Fleet Management Software
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Rastrac - Fleet Management Software
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Talk to an expert

Free PDF comparison

Download this ATTI Shadow Tracker vs Rhino Fleet Tracking vs Rastrac vs Motive comparison

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Biggest differences

Start here before you go deeper into features.

ATTI Shadow Tracker

Best for

Large Enterprises, Medium Business, Small Business

Rhino Fleet Tracking

Best for

Large Enterprises, Medium Business, Small Business

Rastrac

Best for

Large Enterprises, Medium Business, Small Business

Motive

Best for

Large Enterprises, Medium Business, Small Business

ATTI Shadow Tracker typically suits Large Enterprises and Medium Business. Rhino Fleet Tracking tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

Atti Shadow, fleet management software, is designed to work with an existing Program Manager database and provides a more accurate and cost effective solution. The software is easy to use ... Read More about ATTI Shadow Tracker

Fleet Management Software that allows to track fleet. It's all here: integrated GPS fleet tracking and vehicle mileage log to monitor driver behavior, manager reports and alerts to ... Read More about Rhino Fleet Tracking

Rastrac is a simple and effective solution for the management of maintenance, fuel and other fleet-related activities. This intuitive yet powerful software is designed to help maintenance ... Read More about Rastrac

Motive, formerly known as KeepTruckin, is a comprehensive software solution designed to improve safety, productivity, and profitability for businesses across various industries, including ... Read More about Motive

Free Trial Availability

  • No free trial
  • No free trial
  • No free trial

Spotsaas Score

What's this? ↗

7.9/10

8.5/10

7.5/10

8.1/10

User Ratings

Based on verified Spotsaas reviews

3.9

(60)

Best Company Size

50–1,000+ employees
Get pricing help
Get pricing help
Get pricing help

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

Rastrac

No key benefits available yet.

Motive

  • Evidence-Rich Reporting & Documentation: Safety and compliance are only as good as your documentation. GoMotiv lets users attach photos, notes, checklist histories, and hazard evidence directly to tasks and reports, creating an audit trail that’s easy to export for compliance, insurance, or internal reviews.
  • Customizable Templates & Standardized Workflows: The platform comes with inspection templates and workflow builders that allow organizations to tailor forms, checklists, and procedures to their specific operations. This ensures that work is done correctly every time — whether it’s equipment checks, onboarding tasks, or safety audits.
  • Real-Time Visibility & Actionable Alerts: GoMotiv’s dashboards and alert systems give supervisors and safety leaders immediate visibility into safety performance across locations. Alerts for overdue tasks, unresolved hazards, or missed inspections help teams proactively manage risk instead of reacting after the fact.
Best fit

Best fit

Rastrac

No best-fit guidance available yet.

Motive

  • 50–1,000+ employees
  • Construction, Manufacturing, Transportation & Logistics, Field Services, Utilities, Energy, Warehousing
  • Safety Manager, Operations Manager, Compliance Manager, Fleet Manager, HSE Manager, Site Supervisor, Operations Director
Watchouts

Reasons buyers look elsewhere

Rastrac

No alternatives guidance available yet.

Motive

  • GoMotiv’s native integrations are helpful, but users needing wide connectivity to payroll systems, ERP platforms, CRM, IoT sensors, or IoS/Android fleet data may turn to competitors with larger integration ecosystems or open APIs.
  • Teams that require deeper analytics, custom dashboards, trend forecasting, or integration with business intelligence tools might choose alternatives that offer built-in reporting or stronger data export capabilities.
  • Some users report that GoMotiv’s interface feels less intuitive or dated compared with modern SaaS tools with slicker dashboards and simpler onboarding. Platforms like iAuditor, SafetyCulture, or Rippling Core tend to score higher for ease of adoption.

Software Demo

Demo

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Step 1 of 4

How big is your team?

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How do ATTI Shadow Tracker, Rhino Fleet Tracking, Rastrac and Motive Compare on Features?

Total Features

8 Features

9 Features

6 Features

19 Features

Unique Features

No unique features

No unique features

No unique features

No unique features

Get Quote
Get Quote
Get Quote

Compare ATTI Shadow Tracker, Rhino Fleet Tracking, Rastrac and Motive on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

          Pricing Plans

          • Not Available
          • Not Available
          • Not Available
          • Not Available

          Pricing Page

          ATTI Shadow Tracker pricing
          Rhino Fleet Tracking pricing
          Rastrac pricing
          Motive pricing

          Other Details

          Organization Types supported

          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals
          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals
          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals
          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals

          Platforms Supported

          • Installed - Windows
          • Browser Based (Cloud)
          • Mobile - iOS
          • Mobile - Android
          • Installed - Mac
          • Browser Based (Cloud)
          • Installed - Windows
          • Browser Based (Cloud)
          • Mobile - iOS
          • Mobile - Android
          • Installed - Mac
          • Browser Based (Cloud)
          • Installed - Windows
          • Browser Based (Cloud)
          • Mobile - iOS
          • Mobile - Android
          • Installed - Mac
          • Browser Based (Cloud)
          • Installed - Windows
          • Browser Based (Cloud)
          • Mobile - iOS
          • Mobile - Android
          • Installed - Mac
          • Browser Based (Cloud)

          Modes of support

          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online

          API Support

          • Not Available
          • Not Available
          • Not Available
          • Available
          Get help choosing
          Get help choosing
          Get help choosing

          Security & Compliance

          Certifications, data handling, and security controls for IT and compliance evaluators.

          SOC 2

          HIPAA

          ✗ No
          ✗ No
          ✗ No

          Single Sign-On (SSO)

          Multi-Factor Auth (MFA)

          Audit Logs

          Data Residency

          🇺🇸 US
          🇺🇸 US
          🇺🇸 US

          ATTI Shadow Tracker vs Rhino Fleet Tracking vs Rastrac User Reviews & Rating Comparison

          User Ratings

          No reviews available for the product

          No reviews available for the product

          Rating Distribution

          No reviews available for this product

          0

          2

          0

          0

          0

          0

          1

          0

          0

          0

          186

          60

          14

          0

          15

          Spotsaas Editor’s POV generated by AI

          What buyers like

          • Atti Shadow works seamlessly with an existing Program Manager database, making it easy to integrate without disrupting current systems. This ensures businesses can maintain continuity while upgrading their fleet management processes.
          • Atti Shadow focuses on delivering accurate, real-time data, which helps businesses make informed decisions, streamline operations, and avoid costly mistakes.
          • The software is user-friendly, with a simple interface that allows users to quickly grasp how to navigate and manage their fleet operations effectively. This reduces the learning curve and increases adoption rates.

          Common complaints

          • The software might lack extensive customer support or training resources, which could be a barrier for users who need additional help in optimizing its use.
          • The software’s reliance on an existing Program Manager database might be a limitation for businesses that don't already use such a system or prefer standalone software solutions.

          Buyer sentiment

          Buyer sentiment is mixed to positive across 2 reviews, with clear strengths and a few common watchouts.

          What buyers like

          • Integrated GPS tracking
          • Custom driver scoresheets
          • Advanced dispatching

          Common complaints

          • Limited to fleet management
          • May require training
          • Not suitable for small fleets

          Buyer sentiment

          Buyer sentiment is positive across 1 reviews, with strong overall satisfaction.

          What buyers like

          • Despite its robust features, Rastrac's intuitive design makes it easy for maintenance teams to use and navigate daily operations without a steep learning curve.
          • Rastrac provides powerful analytical tools, allowing businesses to gain valuable insights into fleet performance, helping optimize operations.
          • The platform enables businesses to have full control over costs and processes, helping reduce unnecessary expenses and increase efficiency

          Common complaints

          • While effective for maintenance and cost tracking, Rastrac might lack more advanced fleet management functionalities like real-time tracking or route optimization.
          • Some businesses may find the customization options for reports and dashboards to be somewhat limited compared to more flexible fleet management solutions.

          What buyers like

          • Provides actionable insights for business optimization.
          • Helps prevent accidents and ensure compliance.
          • Reduces manual workload and enhances workflows.

          Common complaints

          • Some users might need time to fully utilize advanced features.
          • Pricing may be a consideration for smaller businesses.

          Pros and Cons

          • Cost-effective for small operations.

          • Easy integration with existing systems.

          • Limited features may not meet all needs.

          • Basic reporting may not suffice for larger fleets.

          • Proactive management tools reduce risks effectively.

          • Customizable features cater to specific fleet needs.

          • Real-time data enhances decision-making.

          • Implementation may require time and resources.

          • Complexity may overwhelm smaller operations.

          • Effective maintenance management streamlines operations.

          • Detailed analysis capabilities enhance decision-making.

          • Cost control features help manage expenses.

          • Limited real-time tracking may hinder responsiveness.

          • May lack advanced features for larger fleets.

          • Provides actionable insights for business optimization.

          • Helps prevent accidents and ensure compliance.

          • Reduces manual workload and enhances workflows.

          • Some users might need time to fully utilize advanced features.

          • Pricing may be a consideration for smaller businesses.

          Positive Reviews

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          Integrations

          Integration with other apps

          No Integration information available.

          No Integration information available.

          No Integration information available.

          List of Customers

          Customers

          No Customers information available.

          No Customers information available.

          No Customers information available.

          CARVANA

          CARVANA

          KIRBY

          KIRBY

          KLX

          KLX

          Media and Screenshots

          Screenshots

          screenshots

          5 Screenshots

          GPS tracking

          1 Screenshots

          Map Options

          1 Screenshots

          Videos

          video-0

          1 Videos

          video-0

          3 Videos

          video-0

          2 Videos

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          Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

          Frequently asked questions

          Which is better, ATTI Shadow Tracker or Rhino Fleet Tracking?
          Rhino Fleet Tracking edges out the other on user ratings (3.9 vs -1.0). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
          Do ATTI Shadow Tracker and Rhino Fleet Tracking offer a free trial?
          ATTI Shadow Tracker offers a free trial. Rhino Fleet Tracking does not.
          What is the starting price of ATTI Shadow Tracker vs Rhino Fleet Tracking?
          ATTI Shadow Tracker starts at Contact for pricing. Rhino Fleet Tracking starts at Contact for pricing.
          What are the top alternatives to ATTI Shadow Tracker?
          Top alternatives to ATTI Shadow Tracker include Motive, Azuga Fleet, Titan GPS, Fleet Complete, GPS Insight.
          What are the top alternatives to Rhino Fleet Tracking?
          Top alternatives to Rhino Fleet Tracking include Motive, Azuga Fleet, Fleet Maintenance Pro, Fleetio, Fleet Complete.

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