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ATTI Shadow Tracker vs GPS Insight vs Fleetroot vs Motive Comparison

Last updated:

ATTI Shadow Tracker

Starting at Contact for pricing

  • Free Trial
  • Large Enterprises
  • Medium Business

Atti Shadow, fleet management software, is designed to work with an existing Program Manager database and provides a more accurate and cost effective solution. The software is easy to use with a full application suite. E…

GPS Insight

4.7(307 reviews)

Starting at Contact for pricing

  • Free Trial
  • Freelancers / Consultants
  • Large Enterprises

GPS Insight is a fleet management software that combines real-time tracking, driver behavior analytics and full vehicle diagnostics in one application. GPS Insight tracks vehicles – which includes mapping routes and send…

Fleetroot

5.0(1 reviews)

Starting at Contact for pricing

  • Large Enterprises
  • Medium Business

Fleetroot is an advanced fleet management software. It's designed to save as much time, money and effort as possible. It has integrated GPS tracking and mobile capability which enables drivers to access current jobs and…

Motive

Starting at Contact for pricing

  • Large Enterprises
  • Medium Business

Motive, formerly known as KeepTruckin, is a comprehensive software solution designed to improve safety, productivity, and profitability for businesses across various industries, including construction, agriculture, truck…

GPS Insight leads on user satisfaction with a 4.7-star rating across 307 reviews.

ATTI Shadow Tracker vs GPS Insight vs Fleetroot vs Motive — at a glance

FeatureATTI Shadow TrackerGPS InsightFleetrootMotive
Rating4.7 / 55.0 / 5
Reviews3071
Starting priceContact for pricingContact for pricingContact for pricingContact for pricing
Free trial Yes Yes No No
Free version No No No No
Best forLarge Enterprises, Medium Business, Small BusinessFreelancers / Consultants, Large Enterprises, Medium BusinessLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small Business
CategoryFleet Management SoftwareFleet Management SoftwareFleet Management SoftwareFleet Management Software
Integrations6+ apps
PlatformsSaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - WindowsSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/Cloud, Mobile - Android, Mobile - iOS
APIAvailable
Support modesBusiness HoursBusiness HoursBusiness Hours, OnlineOnline
CertificationsSOC 2SOC 2
Data residencyUSUSUSUS

Key differences between ATTI Shadow Tracker and GPS Insight

  • Target audience: ATTI Shadow Tracker is built for Large Enterprises and Medium Business, while GPS Insight targets Freelancers / Consultants and Large Enterprises.
  • Deployment: ATTI Shadow Tracker supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows; GPS Insight supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.

Compare ATTI Shadow Tracker vs GPS Insight vs Fleetroot vs Motive — and walk away knowing which one fits.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Fleet Management Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

ATTI Shadow Tracker - Fleet Management Software
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GPS Insight - Fleet Management Software
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Fleetroot - Fleet Management Software
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Free PDF comparison

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Biggest differences

Start here before you go deeper into features.

ATTI Shadow Tracker

Best for

Large Enterprises, Medium Business, Small Business

GPS Insight

Best for medium fleets needing integrated tracking, diagnostics, and compliance support.

Choose if
  • You manage a medium-sized fleet (100-1,500 vehicles) in transportation or field services.
  • You require real-time vehicle tracking combined with driver behavior analytics and diagnostics.
  • You need strong regulatory compliance features including ELD and driver safety monitoring.
Consider alternatives if
  • You are a freelancer or very small business with minimal fleet needs.
  • You need highly customizable driver event editing and location annotation capabilities.

Fleetroot

Best for

Large Enterprises, Medium Business, Small Business

Motive

Best for

Large Enterprises, Medium Business, Small Business

ATTI Shadow Tracker typically suits Large Enterprises and Medium Business. GPS Insight tends to fit Freelancers / Consultants and Large Enterprises better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

Atti Shadow, fleet management software, is designed to work with an existing Program Manager database and provides a more accurate and cost effective solution. The software is easy to use ... Read More about ATTI Shadow Tracker

GPS Insight is a fleet management software that combines real-time tracking, driver behavior analytics and full vehicle diagnostics in one application. GPS Insight tracks vehicles – which ... Read More about GPS Insight

Fleetroot is an advanced fleet management software. It's designed to save as much time, money and effort as possible. It has integrated GPS tracking and mobile capability which enables ... Read More about Fleetroot

Motive, formerly known as KeepTruckin, is a comprehensive software solution designed to improve safety, productivity, and profitability for businesses across various industries, including ... Read More about Motive

Free Trial Availability

  • No free trial
  • No free trial

Spotsaas Score

What's this? ↗

7.9/10

9.1/10

8.5/10

8.1/10

User Ratings

Based on verified Spotsaas reviews

4.65

(307)

Best Company Size

100-1,500 employeesMedium Business
50–1,000+ employees
Get pricing help
Get pricing help
Get pricing help

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

GPS Insight

  • Comprehensive Fleet Visibility: GPS Insight delivers real-time tracking, diagnostics, and reporting, helping businesses monitor vehicles, assets, and driver activity with precision
  • Customizable Dashboards & Alerts: Users can set personalized dashboards and geofencing alerts, improving decision-making and ensuring operational accountability.
  • Regulatory Compliance & Safety Tools: The platform supports ELD compliance, driver safety monitoring, and reporting to meet federal regulations and reduce risk.

Motive

  • Evidence-Rich Reporting & Documentation: Safety and compliance are only as good as your documentation. GoMotiv lets users attach photos, notes, checklist histories, and hazard evidence directly to tasks and reports, creating an audit trail that’s easy to export for compliance, insurance, or internal reviews.
  • Customizable Templates & Standardized Workflows: The platform comes with inspection templates and workflow builders that allow organizations to tailor forms, checklists, and procedures to their specific operations. This ensures that work is done correctly every time — whether it’s equipment checks, onboarding tasks, or safety audits.
  • Real-Time Visibility & Actionable Alerts: GoMotiv’s dashboards and alert systems give supervisors and safety leaders immediate visibility into safety performance across locations. Alerts for overdue tasks, unresolved hazards, or missed inspections help teams proactively manage risk instead of reacting after the fact.
Best fit

Best fit

GPS Insight

  • 100–1,500 employees
  • Transportation, construction, field services, government fleets, utilities, and logistics.
  • Fleet Managers, Safety Directors, Compliance Officers, Operations Managers, and Logistics Supervisors

Motive

  • 50–1,000+ employees
  • Construction, Manufacturing, Transportation & Logistics, Field Services, Utilities, Energy, Warehousing
  • Safety Manager, Operations Manager, Compliance Manager, Fleet Manager, HSE Manager, Site Supervisor, Operations Director
Watchouts

Reasons buyers look elsewhere

GPS Insight

  • Some organizations consider alternatives to GPS Insight when looking for a more simplified user interface tailored to smaller fleet operations.
  • Businesses that require hyper-local or international tracking capabilities may seek platforms with broader geographic coverage.
  • Companies with a focus on advanced AI-driven predictive maintenance often explore solutions with built-in machine learning tools.

Fleetroot

No alternatives guidance available yet.

Motive

  • GoMotiv’s native integrations are helpful, but users needing wide connectivity to payroll systems, ERP platforms, CRM, IoT sensors, or IoS/Android fleet data may turn to competitors with larger integration ecosystems or open APIs.
  • Teams that require deeper analytics, custom dashboards, trend forecasting, or integration with business intelligence tools might choose alternatives that offer built-in reporting or stronger data export capabilities.
  • Some users report that GoMotiv’s interface feels less intuitive or dated compared with modern SaaS tools with slicker dashboards and simpler onboarding. Platforms like iAuditor, SafetyCulture, or Rippling Core tend to score higher for ease of adoption.

Software Demo

Demo

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  • Understand the tradeoffs before you talk to vendors
  • Free 15-min call with a software advisor.

Step 1 of 4

How big is your team?

We tailor recommendations to companies your size.

Trusted by teams at

How do ATTI Shadow Tracker, GPS Insight, Fleetroot and Motive Compare on Features?

Total Features

8 Features

10 Features

9 Features

19 Features

Unique Features

No unique features

No unique features

No unique features

No unique features

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Get Quote
Get Quote

Compare ATTI Shadow Tracker, GPS Insight, Fleetroot and Motive on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

          Pricing Plans

          • Not Available
          • Not Available
          • Not Available
          • Not Available

          Pricing Page

          ATTI Shadow Tracker pricing
          GPS Insight pricing
          Fleetroot pricing
          Motive pricing

          Other Details

          Organization Types supported

          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals
          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals
          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals
          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals

          Platforms Supported

          • Installed - Windows
          • Browser Based (Cloud)
          • Mobile - iOS
          • Mobile - Android
          • Installed - Mac
          • Browser Based (Cloud)
          • Installed - Windows
          • Browser Based (Cloud)
          • Mobile - iOS
          • Mobile - Android
          • Installed - Mac
          • Browser Based (Cloud)
          • Installed - Windows
          • Browser Based (Cloud)
          • Mobile - iOS
          • Mobile - Android
          • Installed - Mac
          • Browser Based (Cloud)
          • Installed - Windows
          • Browser Based (Cloud)
          • Mobile - iOS
          • Mobile - Android
          • Installed - Mac
          • Browser Based (Cloud)

          Modes of support

          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online

          API Support

          • Not Available
          • Not Available
          • Not Available
          • Available
          Get help choosing
          Get help choosing
          Get help choosing

          Security & Compliance

          Certifications, data handling, and security controls for IT and compliance evaluators.

          SOC 2

          ✓ Yes

          HIPAA

          ✗ No
          ✗ No
          ✗ No

          Single Sign-On (SSO)

          Multi-Factor Auth (MFA)

          Audit Logs

          Data Residency

          🇺🇸 US
          🇺🇸 US
          🇺🇸 US

          ATTI Shadow Tracker vs GPS Insight vs Fleetroot User Reviews & Rating Comparison

          User Ratings

          No reviews available for the product

          5

          (based on 1 reviews)

          No reviews available for the product

          Rating Distribution

          No reviews available for this product

          231

          62

          12

          0

          2

          0

          0

          0

          0

          0

          186

          60

          14

          0

          15

          Spotsaas Editor’s POV generated by AI

          What buyers like

          • Atti Shadow works seamlessly with an existing Program Manager database, making it easy to integrate without disrupting current systems. This ensures businesses can maintain continuity while upgrading their fleet management processes.
          • Atti Shadow focuses on delivering accurate, real-time data, which helps businesses make informed decisions, streamline operations, and avoid costly mistakes.
          • The software is user-friendly, with a simple interface that allows users to quickly grasp how to navigate and manage their fleet operations effectively. This reduces the learning curve and increases adoption rates.

          Common complaints

          • The software might lack extensive customer support or training resources, which could be a barrier for users who need additional help in optimizing its use.
          • The software’s reliance on an existing Program Manager database might be a limitation for businesses that don't already use such a system or prefer standalone software solutions.

          Buyer sentiment

          Users generally praise GPS Insight for its ease of use, accurate vehicle tracking, and responsive customer support, though some report issues with event editing and hardware reliability.

          What buyers like

          • Ease of installation
          • Accurate tracking and mapping
          • Customer support

          Common complaints

          • Driver event editing complexity
          • Hardware integration reliability

          Buyer sentiment

          Buyer sentiment is very strong across 1 reviews, with consistently positive feedback.

          What buyers like

          • The ability to manage and reschedule drivers in real-time ensures that operations can quickly adapt to changing conditions or unforeseen circumstances, such as delays or traffic issues, preventing service disruptions.
          • Fleetroot helps optimize fleet operations by tracking key metrics and ensuring resources are being used effectively. The software can help minimize idle time, reduce fuel consumption, and improve overall fleet productivity.
          • Fleetroot helps businesses track vehicle expenses, providing a clear view of fuel costs, maintenance, and other expenses. This feature aids in budgeting and cost control, helping companies save money.

          Common complaints

          • The advanced features offered by Fleetroot may come with a premium price tag, which could be a concern for smaller businesses or startups with limited budgets, especially if they don’t need all of the software’s capabilities.
          • Since Fleetroot relies heavily on real-time data updates, a stable internet connection is required. Areas with unreliable internet service may experience delays in tracking or updates.
          • Although Fleetroot is feature-rich, some businesses may find the initial setup process complex and time-consuming, especially when integrating with existing systems or customizing the software for specific needs.

          What buyers like

          • Provides actionable insights for business optimization.
          • Helps prevent accidents and ensure compliance.
          • Reduces manual workload and enhances workflows.

          Common complaints

          • Some users might need time to fully utilize advanced features.
          • Pricing may be a consideration for smaller businesses.

          Pros and Cons

          • Cost-effective for small operations.

          • Easy integration with existing systems.

          • Limited features may not meet all needs.

          • Basic reporting may not suffice for larger fleets.

          • Easy installation and user-friendly portal

          • Accurate real-time tracking and mapping of vehicles

          • Exceptional customer support with quick response times

          • Complex and unintuitive editing of driver-initiated events

          • Limited discretion in location setting edits causing unclear entries

          • Comprehensive tracking features enhance operational efficiency.

          • Mobile access allows for on-the-go management.

          • Real-time updates improve driver scheduling.

          • Customization may be limited for specific needs.

          • Initial setup could require training for staff.

          • Provides actionable insights for business optimization.

          • Helps prevent accidents and ensure compliance.

          • Reduces manual workload and enhances workflows.

          • Some users might need time to fully utilize advanced features.

          • Pricing may be a consideration for smaller businesses.

          Positive Reviews

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          Integrations

          Integration with other apps

          No Integration information available.

          No Integration information available.

          No Integration information available.

          List of Customers

          Customers

          No Customers information available.

          East Central Energy

          East Central Energy

          True MHS Saves

          True MHS Saves

          City of Worcester

          City of Worcester

          No Customers information available.

          CARVANA

          CARVANA

          KIRBY

          KIRBY

          KLX

          KLX

          Media and Screenshots

          Screenshots

          screenshots

          5 Screenshots

          GPS Insight

          4 Screenshots

          screenshots

          4 Screenshots

          Videos

          video-0

          1 Videos

          video-0

          2 Videos

          video-0

          3 Videos

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          Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

          Frequently asked questions

          Which is better, ATTI Shadow Tracker or GPS Insight?
          GPS Insight edges out the other on user ratings (4.7 vs -1.0). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
          Do ATTI Shadow Tracker and GPS Insight offer a free trial?
          Yes, both ATTI Shadow Tracker and GPS Insight offer a free trial.
          What is the starting price of ATTI Shadow Tracker vs GPS Insight?
          ATTI Shadow Tracker starts at Contact for pricing. GPS Insight starts at Contact for pricing.
          What are the top alternatives to ATTI Shadow Tracker?
          Top alternatives to ATTI Shadow Tracker include Motive, Azuga Fleet, Titan GPS, Fleet Complete, GPS Insight.
          What are the top alternatives to GPS Insight?
          Top alternatives to GPS Insight include Motive, Azuga Fleet, Tulassi Fleet Management System, Fleetio, Fleet Complete.

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