ActiveCampaign vs Omnisend vs Outgrow vs CleverTap Comparison
ActiveCampaign
Starting at $29 /User/Month
- Free Trial
- Freelancers / Consultants
- Large Enterprises
ActiveCampaign is the most powerful marketing automation tool designed to help you nail your next digital campaign. From nurture campaigns that convert new subscribers into long-term customers, to smart lead scoring that…
Omnisend
Starting at $16 /Month
- Freelancers / Consultants
- Large Enterprises
Omnisend is the leading marketing automation software, helps companies in launching and managing email marketing campaigns. It allows users to create personalized emails, automate their follow up processes, track their m…
Outgrow
Starting at Contact for pricing
- Free Trial
- Large Enterprises
- Medium Business
Outgrow is a powerful marketing automation suite that helps you grow your business with marketing and sales software integrations, lead scoring for sales, and personalization capabilities. It is an easy-to-use, powerful…
CleverTap
Starting at Contact for pricing
- Free Trial
- Large Enterprises
- Medium Business
CleverTap is an easy to use, affordable suite of mobile analytics tools that measure user activity on Android or iOS device based on app usage (mobile app), website visits (web app) and in-app events. CleverTap allows us…
ActiveCampaign leads on user satisfaction with a 4.5-star rating across 12,031 reviews.
Spotsaas Analysis
ActiveCampaignOmnisendOutgrow
The core difference lies in ActiveCampaign's focus on comprehensive marketing automation with CRM integration suitable for a wider range of industries, while Omnisend specializes in e-commerce marketing automation with a strong emphasis on email and SMS campaigns. Ideal buyers for ActiveCampaign are marketing and sales professionals in SMBs, whereas Omnisend is best suited for small to medium e-commerce businesses seeking user-friendly solutions.
- Best for small to medium businesses with 10-500 employees - Offers powerful marketing automation with integrated CRM - Features a visual builder for complex automation workflows - Strong segmentation and targeting capabilities - Ideal for marketing managers and customer success representatives - Price starts at $29
- Tailored for small to medium e-commerce businesses - Focuses on email, SMS, and push marketing automation - Provides an intuitive and beginner-friendly platform - Strong customer support for users - Best for businesses looking for integrated marketing solutions - Price starts at $16
ActiveCampaign vs Omnisend vs Outgrow vs CleverTap — at a glance
| Feature | ActiveCampaign | Omnisend | Outgrow | CleverTap |
|---|---|---|---|---|
| Rating | 4.5 / 5 | 4.3 / 5 | 4.7 / 5 | 4.5 / 5 |
| Reviews | 12,031 | 1,840 | 567 | 229 |
| Starting price | $29 /User/Month | $16 /Month | Contact for pricing | Contact for pricing |
| Free trial | Yes | No | Yes | Yes |
| Free version | No | No | No | No |
| Best for | Freelancers / Consultants, Large Enterprises, Medium Business | Freelancers / Consultants, Large Enterprises, Medium Business | Large Enterprises, Medium Business, Small Business | Large Enterprises, Medium Business, Small Business |
| Category | Marketing Automation Software | Marketing Automation Software | Marketing Automation Software | Mobile Analytics Software |
| Platforms | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | SaaS/Web/Cloud | SaaS/Web/Cloud | SaaS/Web/Cloud |
| API | Available | Available | Available | Available |
| Support modes | Business Hours, Online | 24/7 (Live rep), Online | 24/7 (Live rep), Online | 24/7 (Live rep), Business Hours, Online |
| Certifications | SOC 2, HIPAA, GDPR | SOC 2, GDPR | GDPR | — |
| Data residency | Global | Global | Global | — |
Key differences between ActiveCampaign and Omnisend
- Pricing: ActiveCampaign starts at $29 /User/Month, while Omnisend starts at $16 /Month.
- Free trial: ActiveCampaign offers a free trial; Omnisend does not.
- User satisfaction: ActiveCampaign scores higher with a 4.5-star average.
- Deployment: ActiveCampaign supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; Omnisend supports SaaS/Web/Cloud.
Compare ActiveCampaign vs Omnisend vs Outgrow vs CleverTap — and walk away knowing which one fits.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most Marketing Automation Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
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Biggest differences
Start here before you go deeper into features.
Best for SMBs needing powerful, flexible marketing automation with integrated CRM.
- You want robust automation workflows with a visual builder for complex campaigns.
- You need strong segmentation and targeting for personalized marketing efforts.
- You value responsive, knowledgeable customer support to help navigate the platform.
- You require highly advanced, flexible email design customization beyond platform limits.
- You prefer very simple, minimal automation tools with little to no learning curve.
Best for e-commerce email, SMS, and push marketing automation.
- You run a small to medium e-commerce business needing integrated email and SMS campaigns.
- You want an intuitive, beginner-friendly platform with strong customer support.
- You require seamless integration with Shopify, WooCommerce, and similar platforms.
- You need advanced mobile design customization for highly tailored mobile experiences.
- Your business demands extensive industry-specific features or complex API integrations.
Best for creating interactive lead generation content with easy marketing automation.
- You need to build quizzes, calculators, or surveys without coding skills.
- Your focus is on lead generation and customer engagement campaigns.
- You want a user-friendly platform with versatile customizable templates.
- Your company requires extensive third-party app integrations and marketplace options.
- You need complex, enterprise-level automation workflows beyond simple streamlined setups.
Large Enterprises, Medium Business, Small Business
ActiveCampaign: Best for SMBs needing powerful, flexible marketing automation with integrated CRM. Omnisend: Best for e-commerce email, SMS, and push marketing automation.
Description | ActiveCampaign is the most powerful marketing automation tool designed to help you nail your next digital campaign. From nurture campaigns that convert new subscribers into long-term ... Read More about ActiveCampaign | Omnisend is the leading marketing automation software, helps companies in launching and managing email marketing campaigns. It allows users to create personalized emails, automate their ... Read More about Omnisend | Outgrow is a powerful marketing automation suite that helps you grow your business with marketing and sales software integrations, lead scoring for sales, and personalization capabilities. ... Read More about Outgrow | CleverTap is an easy to use, affordable suite of mobile analytics tools that measure user activity on Android or iOS device based on app usage (mobile app), website visits (web app) and ... Read More about CleverTap |
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SpotScoreWhat's this? ↗ | 9.8/10 | 9.2/10 | 9.0/10 | 9.8/10 |
User RatingsBased on verified Spotsaas reviews | ||||
Best Company Size | 10-500 employeesSmall to medium businesses | Small BusinessMedium Business | Small BusinessMedium Business | 100 to 1,000 employees |
Get pricing help | Get pricing help |
Where each option fits best
See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.
Based on buyer reviews and verified product data collected by Spotsaas.
Key strengths
- Smooth Automation: ActiveCampaign lets your marketing team create highly personalized customer experiences through reliable automation workflows. Set up a campaign that runs itself, engaging customers at the right moments without manual intervention.
- Advanced CRM Functionality: With its integrated CRM, ActiveCampaign helps you manage customer relationships efficiently. You'll gain insights into your sales pipeline and customer interactions, allowing you to make informed decisions that drive growth.
- Segmentation and Targeting: This platform lets you segment audiences precisely, making it easier to design messages based on user behavior and preferences. By doing so, you can significantly increase engagement rates and conversions.
No key benefits available yet.
No key benefits available yet.
- Personalized Customer Engagement: CleverTap lets your marketing team create experiences designed for each user, so communication feels relevant and timely, which drives higher engagement and loyalty.
- Analytics and Insights: CleverTap's advanced analytics capabilities provide actionable insights into user behavior, letting you make data-driven decisions that improve your strategies and overall performance.
- Easy Integration: CleverTap integrates smoothly with platforms you already use. You can unify your marketing efforts quickly without disrupting existing systems.
Best fit
- 10 to 500 employees
- Martech, SaaS, E-commerce, Consulting, and Nonprofits
- Marketing Managers, Sales Managers, Customer Success Representatives, and CRM Administrators
No best-fit guidance available yet.
No best-fit guidance available yet.
- 100 to 1,000 employees
- Martech, Fintech, eCommerce, SaaS, and Retail
- often in roles such as Marketing Managers, Customer Engagement Specialists, Product Managers, and Data Analysts
Reasons buyers look elsewhere
- Pricing starts at $15/month for basic automation but scales to $300+/month for enterprise features — teams under 10 people often switch to Mailchimp or ConvertKit for lower entry costs
- Interface requires 2–3 weeks of training for non-technical users; competitors like HubSpot and Klaviyo offer faster setup paths
- E-commerce sellers need Shopify or WooCommerce native connectors that ActiveCampaign doesn't provide natively — integration requires custom API work
No alternatives guidance available yet.
No alternatives guidance available yet.
- Users may seek alternatives to CleverTap due to budget constraints, as some businesses might find more cost-effective solutions that offer similar functionalities without the higher price tag associated with CleverTap.
- Companies with specific industry needs may look for tailored marketing platforms that better address their unique requirements, providing specialized features that CleverTap might not fully support.
- Organizations experiencing scalability challenges could explore alternatives that offer more flexible integration options or advanced analytics capabilities, ensuring they can grow without compromising on performance.
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How do ActiveCampaign, Omnisend, Outgrow and CleverTap Compare on Features?
Total Features | 30 Features | 9 Features | 19 Features | 10 Features |
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Unique Features | No unique features | No unique features | No unique features | No unique features |
Get Quote | Get Quote |
Compare ActiveCampaign, Omnisend, Outgrow and CleverTap on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Other Details
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Get help choosing | Get help choosing |
Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | ✓ Yes | ✓ Yes |
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HIPAA | ✓ Yes | ✗ No |
GDPR | ✓ Yes | ✓ Yes |
ISO 27001 | ✗ No | — |
Single Sign-On (SSO) | ✓ Yes | ✓ Yes |
Multi-Factor Auth (MFA) | ✓ Yes | ✓ Yes |
Data Encryption | ✓ Yes | ✓ Yes |
Audit Logs | ✓ Yes | — |
Data Residency | 🌐 Global | 🌐 Global |
ActiveCampaign vs Omnisend vs Outgrow User Reviews & Rating Comparison
User Ratings | ||||
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Rating Distribution | ||||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Overall, buyers appreciate ActiveCampaign for its powerful automation, excellent support, and user-friendly interface, though some find the learning curve and email design limitations challenging. What buyers like
Common complaints
| Buyer sentiment Overall positive sentiment highlights ease of use, excellent customer support, and strong e-commerce integrations, with some concerns about mobile design limitations and complexity for beginners. What buyers like
Common complaints
| Buyer sentiment Users generally praise Outgrow for its ease of use, customization options, and strong lead generation features, though some note limitations in integrations and advanced feature complexity. What buyers like
Common complaints
| Buyer sentiment Buyer sentiment is very strong across 296 reviews, with consistently positive feedback. What buyers like
Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product | No reviews available for the product |
List of Customers
Customers |  Platinum Skin Care  MOM  Heather Read Photography |  Amundsen  SM Global Shop  B-Wear |  Github  Codepen  VOD | No Customers information available. |
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Media and Screenshots
Screenshots |  7 Screenshots | No screenshots available. |
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Videos |  2 Videos |  2 Videos |
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, ActiveCampaign or Omnisend?
- ActiveCampaign edges out the other on user ratings (4.5 vs 4.3). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do ActiveCampaign and Omnisend offer a free trial?
- ActiveCampaign offers a free trial. Omnisend does not.
- What is the starting price of ActiveCampaign vs Omnisend?
- ActiveCampaign starts at $29 /User/Month. Omnisend starts at $16 /Month.
- What are the top alternatives to ActiveCampaign?
- Top alternatives to ActiveCampaign include Outgrow, CleverTap, Moosend, Omnisend, Hubspot Marketing Hub.
- What are the top alternatives to Omnisend?
- Top alternatives to Omnisend include Outgrow, ActiveCampaign, CleverTap, Moosend, Drip.