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AB Tasty vs Workvivo Comparison

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AB Tasty

4.6(95 reviews)

Starting at Contact for pricing

  • Large Enterprises
  • Medium Business

The AB Tasty Software enables to create, run, and report on marketing experiments. The software facilitates A/B or Multivariate testing of landing pages, emails, website features, videos, images, advertisements, or apps.…

Workvivo

4.9(1,290 reviews)

Starting at Contact for pricing

  • Large Enterprises
  • Medium Business

Workvivo is a revolutionary employee communication app that works to strengthen the connections between colleagues. Beyond the traditional tools, Workvivo has the ability to effectively engage and reach out to team membe…

Workvivo leads on user satisfaction with a 4.9-star rating across 1,290 reviews.

AB Tasty vs Workvivo — at a glance

FeatureAB TastyWorkvivo
Rating4.6 / 54.9 / 5
Reviews951,290
Starting priceContact for pricingContact for pricing
Free trial No No
Free version No No
Best forLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small Business
CategoryAB Testing SoftwareExperience Management Software
PlatformsSaaS/Web/CloudSaaS/Web/Cloud, Mobile - Android, Mobile - iOS
APIAvailable
Support modesBusiness Hours, OnlineOnline
CertificationsGDPRGDPR
Data residencyGlobalUS

Key differences between AB Tasty and Workvivo

  • User satisfaction: Workvivo scores higher with a 4.9-star average.
  • Deployment: AB Tasty supports SaaS/Web/Cloud; Workvivo supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.

AB Tasty vs Workvivo — find the better fit before you commit.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most AB Testing Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

AB Tasty - AB Testing Software
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Workvivo - New SaaS Software
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Biggest differences

Start here before you go deeper into features.

AB Tasty

Best for streamlined A/B testing and conversion optimization in SMBs.

Choose if
  • You need a user-friendly tool accessible to non-technical marketing teams.
  • You want real-time experiment results and insights via a centralized dashboard.
  • Your focus is on improving e-commerce and digital marketing conversion rates.
Consider alternatives if
  • Your campaigns require extensive custom JavaScript implementations beyond basic support.
  • You need highly refined campaign and personalization management with advanced organization.

Workvivo

Best for enhancing employee communication and team connection.

Choose if
  • You need a platform focused on strengthening colleague relationships.
  • Your goal is to improve internal communication beyond traditional tools.
  • You want to actively engage and reach out to team members effectively.
Consider alternatives if
  • You require detailed analytics or performance management features.
  • You need a solution with verified user ratings and extensive buyer feedback.

AB Tasty: Best for streamlined A/B testing and conversion optimization in SMBs. Workvivo: Best for enhancing employee communication and team connection.

Description

The AB Tasty Software enables to create, run, and report on marketing experiments. The software facilitates A/B or Multivariate testing of landing pages, emails, website features, videos, ... Read More about AB Tasty

Workvivo is a revolutionary employee communication app that works to strengthen the connections between colleagues. Beyond the traditional tools, Workvivo has the ability to effectively ... Read More about Workvivo

Free Trial Availability

  • No free trial
  • No free trial

SpotScore

What's this? ↗

9.6/10

Not Available

User Ratings

Based on verified Spotsaas reviews

4.56

(95)

4.89

(1290)

Best Company Size

Small BusinessMedium Business
Get pricing help
Get pricing help

Software Demo

Demo

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Step 1 of 4

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How do AB Tasty and Workvivo Compare on Features?

Total Features

10 Features

10 Features

Unique Features

No unique features

No unique features

Get Quote
Get Quote

Compare AB Tasty and Workvivo on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

      Pricing Plans

      • Not Available
      • Not Available

      Other Details

      Organization Types supported

      • Large Enterprises
      • Medium Business
      • Small Business
      • Freelancers
      • Individuals
      • Large Enterprises
      • Medium Business
      • Small Business
      • Freelancers
      • Individuals

      Platforms Supported

      • Browser Based (Cloud)
      • Mobile - Android
      • Mobile - iOS
      • Browser Based (Cloud)
      • Installed - Mac
      • Browser Based (Cloud)
      • Mobile - Android
      • Mobile - iOS
      • Browser Based (Cloud)
      • Installed - Mac

      Modes of support

      • 24/7 (Live rep)
      • Business Hours
      • Online
      • 24/7 (Live rep)
      • Business Hours
      • Online

      API Support

      • Available
      • Not Available
      Get help choosing
      Get help choosing

      Security & Compliance

      Certifications, data handling, and security controls for IT and compliance evaluators.

      HIPAA

      ✗ No
      ✗ No

      GDPR

      ✓ Yes
      ✓ Yes

      Single Sign-On (SSO)

      ✓ Yes
      ✓ Yes

      Data Encryption

      ✓ Yes
      ✓ Yes

      Data Residency

      🌐 Global
      🇺🇸 US

      AB Tasty User Reviews & Rating Comparison

      User Ratings

      Rating Distribution

      88

      23

      0

      0

      0

      1380

      88

      2

      0

      0

      Spotsaas Editor’s POV generated by AI

      Buyer sentiment

      Overall positive sentiment highlights ease of use, strong support, and effective conversion optimization, tempered by challenges with custom scripting and campaign management.

      What buyers like

      • Ease of use
      • Customer support
      • Conversion rate improvement

      Common complaints

      • Custom JavaScript complexity
      • Campaign organization issues

      Buyer sentiment

      Buyer sentiment is very strong across 1470 reviews, with consistently positive feedback.

      What buyers like

      • Enhances employee engagement
      • User-friendly interface
      • Strengthens team connections

      Common complaints

      • Limited integration options
      • May lack advanced analytics
      • Not suitable for large enterprises

      Pros and Cons

      • User-friendly interface accessible to users with varying technical backgrounds

      • Excellent and prompt customer support with quick resolutions

      • Effective in improving conversion rates through A/B testing and personalization

      • Difficulty executing custom JavaScript on certain websites

      • Cluttered campaign and personalization organization within the tool

      • Revolutionizes employee communication with a focus on engagement.

      • User-friendly design encourages adoption among employees.

      • Facilitates meaningful relationships within teams.

      • May not support large-scale enterprise needs.

      • Limited integration with existing tools.

      Positive Reviews

      No reviews available for the product

      No reviews available for the product

      Used AB Tasty or Workvivo? Tell buyers what actually differs.

      List of Customers

      Customers

      Walmart

      Walmart

      Allianz

      Allianz

      Loreal

      Loreal

      amazon

      amazon

      vmware

      vmware

      NETGEAR

      NETGEAR

      Media and Screenshots

      Videos

      video-0

      2 Videos

      video-0

      2 Videos

      Top Alternatives to AB Tasty and Workvivo in 2026

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      Related Blogs and Articles for Experience Management Software

      Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

      Frequently asked questions

      Which is better, AB Tasty or Workvivo?
      Workvivo edges out the other on user ratings (4.9 vs 4.6). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
      Do AB Tasty and Workvivo offer a free trial?
      Neither AB Tasty nor Workvivo currently lists a free trial.
      What is the starting price of AB Tasty vs Workvivo?
      AB Tasty starts at Contact for pricing. Workvivo starts at Contact for pricing.
      What are the top alternatives to AB Tasty?
      Top alternatives to AB Tasty include VWO Testing, Optimizely, Apptimize, Maxymizely, Google Optimize.
      What are the top alternatives to Workvivo?
      Top alternatives to Workvivo include NuovoTeam, Yammer, Simpplr, Speakap, theEMPLOYEEapp.