Researched and Edited by Rajat Gupta
Last updated: · How we review
Editor's Summary · Sales Coaching Software
Brainshark earns a 4.4/5 from 926 reviews, one of the most widely reviewed platforms in this category and a long-established choice for structured sales readiness programs that combine video-based training, skills assessments, and manager-led coaching tracks. LevelEleven follows at 4.4/5 from 554 reviews, differentiated by its CRM-native performance management features that surface rep scorecards, activity tracking, and motivation tools directly inside the Salesforce interface. Showpad Coach rounds out the top three with a 4.4/5 from 350 reviews, combining coaching workflows with content delivery so sales managers can assign both training modules and relevant selling materials in a single platform. Sales coaching software gives sales leaders tools to assess rep skill readiness, deliver targeted training, score recorded calls, and track individual development across the full team over time. Sales enablement directors and VPs of Sales are the primary buyers, focused on reducing ramp time for new hires, identifying skill gaps surfaced during pipeline reviews, and replicating the habits of top-performing reps.
- Best overall — Brainshark
- Best for Salesforce-native performance management — LevelEleven
- Best for combined coaching and content delivery — Showpad Coach
- Best free option — Trellus
Who gets the most from Sales Coaching Software
- 1Sales managers coaching medium to large enterprise sales teams
- 2Contact center supervisors providing real-time AI coaching to sales and support agents
- 3Corporate trainers designing interactive sales training and onboarding programs
How to choose Sales Coaching Software
If you need AI-driven real-time coaching, filter by products offering AI features like Cresta or Trellus. For interactive training content creation, sort by strengths in content authoring such as Brainshark. To evaluate ease of onboarding and asset management, filter by user sentiment showing streamlined setup and onboarding.
Our research is independent and data-backed. We review thousands of tools and use real buyer signals — without the hype.
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Cresta
Maximize contact center success with AI-powered coaching.
Best for: SMB teams · Mid-market · Enterprise
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What is Cresta?
Cresta is a powerful AI platform designed to improve contact centers. It combines conversation intelligence with real-time support for agents, making contact centers more efficient and effective. Cresta uses generative AI to give instant advice to sales and service agents, based on the best ...
Read more about CrestaCresta offers custom pricing plan
SellMeThisPen
Revolutionize your sales game with confidence and success.
Best for: SMB teams · Mid-market · Enterprise
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What is SellMeThisPen?
Introducing SellMeThisPen – the cutting-edge tool designed to revolutionize the way sales professionals hone their skills and excel in client conversations. Tired of stumbling through calls and meetings, uncertain of how to navigate objections or what questions to ask? Bid farewell to doubt and ...
Read more about SellMeThisPenSellMeThisPen offers custom pricing plan
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See the companies researching Sales Coaching software right now — while they're still comparing options.
Wonderway
Transforming sales teams through AI-driven coaching and training.
Best for: SMB teams · Mid-market · Enterprise
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What is Wonderway?
Wonderway is an AI-driven sales coaching and training platform that identifies skill gaps and delivers targeted coaching to sales reps. It provides real-time performance dashboards, customizable data visualizations, and analytics to guide sales teams toward data-informed decisions.
Read more about WonderwayWonderway offers custom pricing plan
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Spiky
Enhance communication and clarity with innovative AI-driven insights.
Best for: SMB teams · Mid-market · Enterprise
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What is Spiky?
Spiky is a sales coaching platform that uses AI to analyze meetings and calls, surfacing non-verbal cues, communication patterns, and context to help sales teams improve performance. It works with video conferencing, audio calls, and digital whiteboards across devices, and provides feedback ...
Read more about SpikySpiky offers custom pricing plan
Brainshark
Empower your teams with advanced training tools.
Best for: SMB teams · Mid-market · Enterprise
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What is Brainshark?
Brainshark is an advanced data-driven platform for training and development that provides intuitive tools which make your client-facing teams ready and empowered to give their best performance. Using content authoring, you can easily upgrade your PowerPoints, Google Slides, PDFs, screen ...
Read more about BrainsharkBrainshark offers custom pricing plan
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What is BrainX?
BrainX is a powerful sales training and pre-call planning platform designed to help sales teams quickly start closing more deals and increasing their profits. Our research indicates that when practicing according to their instructions, learners can exceed the results of those studying through ...
Read more about BrainXBrainX offers custom pricing plan
LevelEleven
Drive performance, motivate, and engage your team.
Best for: SMB teams · Mid-market · Enterprise
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What is LevelEleven?
LevelEleven is the ultimate performance-tracking suite for leaders of customer-facing teams. The pre-set scorecards allow reps to identify and focus on key behaviors that help your team reach their revenue goals. This suite will motivate, engage, and coach team members to make sure that they ...
Read more about LevelElevenLevelEleven offers custom pricing plan
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What is Flockjay?
Flockjay is designed to give sales leaders the tools to support and nurture their teams in the contemporary marketplace. Our platform centralizes vital insights, distributes suggestions, and gives reps tangible assets to succeed. Furthermore, we provide a one-of-a-kind coaching and education ...
Read more about FlockjayFlockjay offers custom pricing plan
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What is Trellus?
Introducing Trellus - an AI-based sales coach for modern businesses. This ingenious tool gives real-time analytics and artificial intelligence to provide reps with a personal AI coach during every call. Trellus makes it simple to identify areas of improvement with its deep analysis ability and ...
Read more about TrellusStarts from $50/Month when Billed Yearly, also offers free forever plan
TIQ Software
Boost brand engagement and empower your sales team.
Best for: SMB teams · Mid-market · Enterprise
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What is TIQ Software?
TIQ Software is an innovative solution designed to help boost brand engagement and empower sales reps. With this intuitive software, product training becomes an enjoyable event, increasing employee retention and driving more sales. By helping reps to remember the brand, values, and product ...
Read more about TIQ SoftwareStarts from $79/Month when Billed Yearly
PitchMonster
Master the art of sales conversations with PitchMonster.
Best for: SMB teams · Mid-market
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What is PitchMonster?
PitchMonster is an easy-to-use software that makes sales conversations simpler. With its help, sales teams can create role-play simulations and receive real-time feedback to fine-tune pitches. This useful software is utilized by Sales Leaders and Coaches to continuously enhance sales ...
Read more about PitchMonsterStarts from $15/Month when Billed Yearly, also offers free forever plan
Showpad Coach
Elevate your sales game and exceed your goals.
Best for: SMB teams · Mid-market · Enterprise
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What is Showpad Coach?
Showpad Coach is an advanced sales training and coaching platforms designed to help sales teams reach their goals and maximize success. With an easy-to-use and enjoyable program, it enables sales teams to upskill through practice, peer evaluations, and role-plays. This modernized system ...
Read more about Showpad CoachShowpad Coach offers custom pricing plan
bao
Transform your sales game with real-time communication.
Best for: SMB teams · Mid-market · Enterprise
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What is bao?
Introducing bao - a cutting-edge Real-Time Conversation Software designed to revolutionize the way businesses communicate with their sales team. With its advanced tools, bao automates the documentation of conversations and offers voice recognition for seamless and efficient communication. It ...
Read more about baobao offers custom pricing plan
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What is Converz?
Converz, with its tagline "Create Sales experts with Converz", is a sales coaching program designed to increase client interactions and boost sales. It offers digital teaching and mentoring for contact center agents, enabling them to deliver exceptional customer experiences, improve sales ...
Read more about ConverzConverz offers custom pricing plan
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What is Siro?
Introducing Siro, the ultimate solution for enhancing your field sales team's performance. Our state-of-the-art software allows reps to effortlessly record and transcribe face-to-face conversations. With built-in bookmark functionality, you can easily access important parts of the conversation. ...
Read more about SiroSiro offers custom pricing plan
ConversionCoach
Empower your team and increase revenue with ConversionCoach.
Best for: SMB teams · Mid-market · Enterprise
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What is ConversionCoach?
ConversionCoach is the ultimate sales behavior platform that helps your team achieve their full potential. By analyzing sales techniques against industry best practices, our software identifies areas of improvement to enhance close rates and boost your revenue. Gain valuable insights into the ...
Read more about ConversionCoachStarts from $249.99/Month
Learn More About Sales Coaching Software
A buyer's guide to sales coaching — how the top tools rank, what they cost, the features and types to compare, and the questions to ask before you buy.
Sales Coaching Software exists to pull sales coaching out of scattered tools and into one place, where the whole team works from the same up-to-date records.
Companies adopt sales coaching to remove busywork and standardize how things get done. From focused tools to all-in-one suites, Brainshark, LevelEleven, and Showpad Coach sit at the top on Spotsaas.
Spotsaas tracks 16 sales coaching products; the 10 below rank highest on a mix of features, value, and reviews.
If you're evaluating sales coaching, weigh team size, the integrations you need, pricing transparency, ease of use, and support quality. The questions below cut to what separates these tools.
- What's the core job you need sales coaching to do, and which tool fits that best?
- How many users will be on the sales coaching tool now — and what does pricing look like at twice that?
- Which tools in your stack must it integrate with (e.g. Sales Enablement Software)?
- What onboarding, training, and support does the sales coaching vendor provide?
- Is the free trial long enough to test the sales coaching tool with real data?
What is sales coaching?
Sales Coaching Software is the system teams use to manage sales coaching. Instead of that work living across spreadsheets and inboxes, it centralizes the records and tasks in one place the whole team can see and update.
Data flows into sales coaching from across the business and gets structured so the team can act on it. The tool then handles the routine work automatically, which is where most of the time savings come from.
The result is a single, real-time view of your sales coaching. Brainshark, LevelEleven, and Showpad Coach take different approaches — some focus on simplicity, others on breadth — which is exactly what the comparison below is built to clarify.
Spotsaas tracks 16 sales coaching products — one of the more populated categories on the platform. [1]
The 10 top-ranked tools alone carry 1,439 verified user reviews. [1]
Best Sales Coaching Software, ranked by reviews
The highest-ranked sales coaching on Spotsaas. Brainshark and LevelEleven lead the field, with the rest close behind on a mix of features, value, and user reviews.
These tools are ranked by verified user reviews and review volume.
| # | Product | SpotScore | Rating | Reviews | Starting price |
|---|---|---|---|---|---|
| 1 | BrainsharkTop rated | — | ★★★★★4.40 | 700 | — |
| 2 | — | ★★★★★4.40 | 303 | — | |
| 3 | — | ★★★★★4.40 | 270 | — | |
| 4 | — | — | 118 | —Free trial | |
| 5 | — | — | 37 | — | |
| 6 | — | ★★★★★4.70 | 11 | — | |
| 7 | — | ★★★★★4.20 | — | — | |
| 8 | — | — | — | —Free trial | |
| 9 | — | — | — | — | |
| 10 | — | — | — | — |
Ranked by review volume. Prices are each tool's published entry plan.
What reviewers say
Spotsaas has aggregated 1,439 verified user reviews across these tools. The ratings below are real review averages — a useful gut-check on any sales coaching shortlist.
Types of sales coaching
- All-in-one platformsBroad suites that cover the full sales coaching workflow in one place. Brainshark is an example, suited to teams that want everything integrated rather than stitched together.
- Specialist / best-of-breed toolsFocused tools that do one part of sales coaching exceptionally well; LevelEleven fits teams that prefer depth in the area that matters most over breadth.
- Enterprise-grade platformsHighly configurable systems built for scale, governance, and complex workflows, like Brainshark — the most-reviewed option here.
- Cloud-based deliveryMost sales coaching today is delivered via the cloud, cutting IT overhead and enabling secure remote access — the default for fast-growing teams.
What to compare in sales coaching
No single tool is best for everyone — fit depends on the capabilities your team uses daily. These are the features that most separate sales coaching tools, and the ones worth testing in a trial.
- Core functionalityDepth of the primary sales coaching capabilities — the reason you're buying. Compare how Brainshark and LevelEleven handle your must-have workflows.
- Ease of useHow quickly a team gets productive in the sales coaching tool day to day; even the most capable sales coaching delivers nothing if people won't adopt it.
- Integrations & APINative connectors plus an open API to wire your sales coaching into the rest of the stack, including Sales Enablement Software.
- Reporting & analyticsDashboards that turn sales coaching activity into decisions leaders can act on in real time, not month-end.
- AutomationAutomating the repetitive parts of sales coaching cuts manual effort and error — usually the single biggest time saver here.
- Security & complianceAccess controls, data protection, and the certifications that sales coaching buyers in regulated industries can't skip.
- Support & onboardingDocumentation, training, and responsive support — for sales coaching, this largely decides how fast you see value.
Why teams adopt sales coaching
Done right, sales coaching pays for itself in time saved and clearer visibility. Reviewers point to four benefits most consistently.
One source of truth
With sales coaching in place, everyone works from the same current records, so handoffs stop dropping and nobody acts on a stale copy.
Reviewers of Brainshark point to that single, up-to-date view as the main reason they adopted it.
Less manual work
Sales Coaching automation removes repetitive entry and status-chasing, freeing the team for work that actually needs a human.
Teams credit automation in tools like LevelEleven with cutting hours of manual effort each week.
Better visibility
Real-time sales coaching reporting shows what's happening while there's still time to act on it, not after the fact.
Managers report that consistent, current sales coaching data is what finally made their planning reliable.
Room to scale
The right sales coaching tool grows with the team instead of forcing a painful migration a year in.
Higher-rated options like Brainshark are cited for scaling without a rebuild.
Common sales coaching buying challenges
Sales Coaching projects fail for predictable reasons. Across reviews, five hurdles come up most — here's what to ask vendors and how to get ahead of each.
Cost and pricing creep
Entry prices for sales coaching look modest, but per-seat increases and paid add-ons can inflate the bill, especially at higher tiers.
Essential questions to ask the vendor:
- What's the all-in cost at 2x our seats?
- Which features are add-ons vs included?
How to overcome it: Get tier-by-tier transparency upfront and model cost at your 12-month headcount; Brainshark is a useful low-end benchmark.
Steep learning curve
New workflows slow sales coaching adoption when data entry feels heavy or the team resists changing how they work.
Essential questions to ask the vendor:
- What onboarding and training do you provide?
- How fast do teams typically go live?
How to overcome it: Favor tools known for fast onboarding and pilot with one team before a full rollout.
Limited or underdeveloped features
Some sales coaching tools miss functionality that's critical to a specific workflow, and it only surfaces after rollout.
Essential questions to ask the vendor:
- Can you show your roadmap?
- How do you prioritize customer feature requests?
How to overcome it: Map your must-have features to specific products during the trial — don't assume parity across tiers.
Support and reliability
Slow support or downtime hits hard once sales coaching becomes the team's daily hub.
Essential questions to ask the vendor:
- What are your support channels and response times?
- Do you offer SLAs?
How to overcome it: Weigh review-based reliability signals and clarify SLAs before signing.
Integration gaps
The tool loses value when it can't connect cleanly to the rest of your stack, like Sales Enablement Software.
Essential questions to ask the vendor:
- What native integrations exist for our tools?
- How complex is setup?
How to overcome it: Confirm native connectors (not just an API) for your key tools early in the evaluation.
What sales coaching is used for
Reviews surface a consistent set of jobs teams hire sales coaching to do — most of them about making sure nothing falls through the cracks.
- Standardizing the workflowTeams use sales coaching to standardize how work gets done so quality doesn't depend on who's handling it; Brainshark is a common choice for putting that structure in place.
- Centralizing records & dataKeeping sales coaching records in one place so every team pulls from accurate, current information instead of duplicated spreadsheets.
- Automating routine workAutomating the repetitive parts of sales coaching to cut manual effort and free time for higher-value work — tools like LevelEleven lean heavily on this.
- Reporting & oversightGiving leaders real-time visibility into sales coaching to catch issues early and plan ahead with confidence.
Who uses Sales Coaching Software
Sales Coaching tools are used across an organization — from frontline staff and team leads to operations, admins, and executives who rely on the reporting. Adoption spans industries including software and technology, professional services, healthcare, financial services, and agencies.
Common sales coaching integrations
Sales Coaching is most valuable wired into the rest of your stack. Across reviews, these are the categories teams most often connect to it — each closing a gap between the record and the work happening around it.
- Sales Enablement SoftwareConnecting your sales coaching to Sales Enablement Software lets teams automate handoffs and keep both systems in sync so nothing is re-keyed.
- Sales Engagement SoftwareConnecting your sales coaching to Sales Engagement Software lets teams share data both ways so each team works from the same current record.
- Conversation Intelligence SoftwareConnecting your sales coaching to Conversation Intelligence Software lets teams trigger downstream work automatically as records change.
- AI Sales Assistant SoftwareConnecting your sales coaching to AI Sales Assistant Software lets teams centralize communication and history against the right record.
Best Sales Coaching Software for your team
Top overall sales coaching pick
The highest-ranked sales coaching on Spotsaas.
- Brainshark — Data-driven training
Most reviewed
The most battle-tested sales coaching by real users.
- Brainshark — The largest verified review base in this list (700 reviews).
Best for large orgs
Sales Coaching built for scale and governance.
- LevelEleven — A strong fit for bigger teams that need configurable sales coaching.
Where sales coaching is heading
Three shifts are reshaping what buyers should expect from sales coaching over the next few years.
- AI-assisted workAI is moving into sales coaching fast — automating routine steps, scoring and prioritizing work, and drafting content — shifting tools from passive record-keeping to active assistance.
- Unified data & deeper integrationSales Coaching tools are consolidating adjacent functions and integrating more deeply, so teams stop reconciling separate systems and act on one source of truth.
- Faster onboarding & transparent pricingBuyers now expect sales coaching to ship with quick setup, clear pricing, and strong mobile and remote access as standard, not premium add-ons.
Frequently asked questions
Most Popular FAQs
What is sales coaching?
Sales Coaching Software centralizes sales coaching so a team works from one shared, current system instead of scattered spreadsheets and tools — adding automation and reporting on top.
Best Sales Enablement Software in 2026: Compared for Revenue Teams
How much does sales coaching cost?
Pricing varies by tool and team size; check each product page for current plans.
Which sales coaching is best?
Brainshark, LevelEleven, and Showpad Coach rank highest on Spotsaas. The best fit still depends on your team size, budget, and required integrations.
Do these tools offer a free trial?
Yes — 2 of the top 10 ranked tools offer a free trial or freemium plan, so you can test with real data first.
Small Business FAQs
What is the best sales coaching for small teams?
Small teams usually want low cost and fast setup; Brainshark and LevelEleven are practical starting points without heavy admin overhead.
Enterprise FAQs
What is the best sales coaching for large organizations?
Brainshark carries the largest review base here and is built for scale and governance; Brainshark is also a common enterprise choice for configurability.
Which sales coaching has the best AI capabilities?
AI features are expanding fast across the category; the higher-ranked platforms like Brainshark and LevelEleven tend to lead on built-in automation and intelligence.
More on Sales Coaching Software
- Best Sales Enablement Software in 2026: Compared for Revenue Teams
- Best Sales Software in 2026: Complete Guide for Every Team Size
- Turbo-Charging Revenue: The Power of Sales Velocity
- Best Sales Enablement Software in 2026: Top Tools for Content, Training, and Revenue Intelligence
- Best CRM for Sales Teams in 2026: Top Sales CRM Platforms for Pipeline Management
- Pipedrive CRM Review 2026: Is It the Best Sales CRM for Pipeline Management?
