Researched and Edited by Rajat Gupta
Last updated: October 3, 2026 · How we review
Email Tracking Software overview
Spotsaas tracks 5 products in Email Tracking Software, ranked by SpotScore — a blend of feature coverage, verified review ratings, and value. 9 let you start on a free trial, and 8 keep a free plan you can stay on. Most buyers here are Sales representatives managing high-volume outreach campaigns.
- 5
- products listed
- 9
- offer a free trial
- 8
- have a free plan
- 12
- priced per subscription
- 6
- quote on request
Editor's Summary · Email Tracking Software
Boomerang for Gmail leads on volume with 419 ratings at 4.4/5 and pairs a freemium tier with scheduling and tracking. MailTrack edges slightly higher at 4.5/5 across 328 reviews, also freemium, for open tracking. Woodpecker.co (3.95/5, 83 reviews) and MassMailer (4.3/5, 32 reviews) round out the field for outreach.
Email tracking software shows when recipients open and click emails, often with scheduling and reminders. Buyers are sales reps, recruiters, and outbound teams who need visibility into whether their emails land.
Quick picks for Email Tracking Software
- Best overall — Boomerang for Gmail
- Best for open tracking — MailTrack
- Best for cold outreach — Woodpecker.co
- Best free option — Boomerang for Gmail
Who gets the most from Email Tracking Software
- 1Sales representatives managing high-volume outreach campaigns
- 2Marketing managers running cold email campaigns and lead generation
- 3Customer success managers tracking client email engagement and follow-ups
How to choose Email Tracking Software
If you rely heavily on Gmail, filter by Gmail compatibility to ensure seamless integration; for Salesforce users, filter by Salesforce integration features. Sort by user rating to prioritize reliable tracking and consider Free Trial options to test real-time notifications and automation capabilities.
Showing 1-5 out of 5
Boomerang for Gmail
Effortlessly manage your email with one click.
Best for: SMB teams · Mid-market · Enterprise
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What is Boomerang for Gmail?
Boomerang for Gmail is a sophisticated automated message generation and email management system. This might just be the ideal piece of software for business owners and professionals who wish to confidently manage their emails. One needs to enter the message in the text box and choose ‘Send ...
Read more about Boomerang for Gmail
MailTrack
Smart Email Tracking and Productivity for Gmail
Best for: SMB teams · Mid-market · Enterprise
What is MailTrack?
Mailtrack is a simple yet powerful email tracking solution designed to help professionals stay informed about the status of their emails. Built for sales teams, marketers, freelancers, educators, and business owners, it provides real-time notifications to know when and how often emails are ...
Read more about MailTrack
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Vocus.io
Streamline your email outreach and reach success
Best for: SMB teams · Mid-market · Enterprise
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What is Vocus.io?
Vocus.io makes it easy to reach out to the right people with the right message. Get hundreds of personalized emails out with just a few clicks. Tailor Vocus.io to autofill longer phrases with a simple slash. Plus, you'll have easy access to your calendar for easy availability tracking. Make the ...
Read more about Vocus.io
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What is Email Meter?
Email Meter is the top choice for email analytics and provides companies with essential employee performance and productivity insights. With Email Meter's statistics on how you use your Gmail or G Suite account, businesses can make well-informed decisions with data to back it up. Get a ...
Read more about Email MeterStarts from $15/User/Month when Billed Yearly, also offers free forever plan
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What is MassMailer?
With MassMailer, Salesforce CRM customers have a powerful solution to send mass emails and track responses easily. Get rid of the limited email options within Salesforce and exceed any batch or daily limits with this easy-to-use platform. Create email templates right within Salesforce and then ...
Read more about MassMailerLearn More About Email Tracking Software
A buyer's guide to email tracking — how the top tools rank, what they cost, the features and types to compare, and the questions to ask before you buy.
At its core, email tracking gives a team one shared system for work that would otherwise sprawl across spreadsheets, inboxes, and memory — so everyone sees the same current picture.
Teams rely on email tracking to standardize day-to-day work, automate repetitive steps, and keep one source of truth. Options span lightweight tools to full platforms; on Spotsaas, Boomerang for Gmail, MailTrack, and Woodpecker.co rank among the strongest.
Spotsaas tracks 16 email tracking products. Across the top 10 ranked here, entry plans start as low as $4/month and every one offers a free trial.
Choosing email tracking comes down to a few things: how big your team is, what it must integrate with, how clear the pricing is, and how good the support is. Start with the questions below.
- What's the core job you need email tracking to do, and which tool fits that best?
- How many users will be on the email tracking tool now — and what does pricing look like at twice that?
- Which tools in your stack must it integrate with (e.g. Lead Generation Software)?
- What onboarding, training, and support does the email tracking vendor provide?
- Is the free trial long enough to test the email tracking tool with real data?
What is email tracking?
Email Tracking Software is the system teams use to manage email tracking. Instead of that work living across spreadsheets and inboxes, it centralizes the records and tasks in one place the whole team can see and update.
Most teams feed a email tracking tool from several sources and organize the data so it's easy to act on. From there it automates the repetitive parts — routing, reminders, and status updates — cutting manual effort and errors.
The result is a single, real-time view of your email tracking. Boomerang for Gmail, MailTrack, and Woodpecker.co take different approaches — some focus on simplicity, others on breadth — which is exactly what the comparison below is built to clarify.
Spotsaas tracks 16 email tracking products — one of the more populated categories on the platform. [1]
The 10 top-ranked tools alone carry 778 verified user reviews. [1]
Best Email Tracking Software, ranked by reviews
The highest-ranked email tracking on Spotsaas. Boomerang for Gmail and MailTrack lead the field, with the rest close behind on a mix of features, value, and user reviews.
These tools are ranked by verified user reviews and review volume.
| # | Product | SpotScore | Rating | Reviews | Starting price |
|---|---|---|---|---|---|
| 1 | Boomerang for GmailTop rated | — | ★★★★★4.40 | 353 | $4.99Free trial |
| 2 | — | ★★★★★4.50 | 275 | $0Free trial | |
| 3 | — | ★★★★★3.95 | 83 | $33Free trial | |
| 4 | — | ★★★★★4.00 | 35 | $15Free trial | |
| 5 | — | ★★★★★4.30 | 16 | $12.49Free trial | |
| 6 | — | ★★★★★4.30 | 15 | $5Free trial | |
| 7 | — | ★★★★★2.20 | 1 | $3.99Free trial | |
| 8 | — | — | — | —Free trial | |
| 9 | — | — | — | —Free trial | |
| 10 | — | — | — | — |
Ranked by review volume. Prices are each tool's published entry plan.
Automated email scheduling
Mailtrack provides instant notifications when an email is opened or a link is clicked, enabling users to follow up promptly and optimize communication timing.
Warm leads made easy.
Unleash the power of your email data.
Mass email capabilities
Personalized email outreach
Unleash the power of email tracking.
Boost email impact with real-time insights
Reach further. Connect better.
Maximize email deliverability and engage your audience effectively.
What reviewers say
Spotsaas has aggregated 778 verified user reviews across these tools. The ratings below are real review averages — a useful gut-check on any email tracking shortlist.
Email Tracking pricing and cost considerations
Pricing for email tracking is usually per user per month, billed monthly or annually, and scales across tiers. Where you land depends on team size and how much email tracking capability you need bundled in.
Look past the sticker price at the total cost of owning email tracking: onboarding and data migration, paid add-ons and integrations, admin time, and per-seat increases as you grow. Model the all-in cost at your projected 12-month headcount before committing to a email tracking contract.
See the full What Is an Applicant Tracking System (ATS)? A Plain-English Guide.
Types of email tracking
- All-in-one platformsBroad suites that cover the full email tracking workflow in one place. Boomerang for Gmail is an example, suited to teams that want everything integrated rather than stitched together.
- Specialist / best-of-breed toolsFocused tools that do one part of email tracking exceptionally well; MailTrack fits teams that prefer depth in the area that matters most over breadth.
- SMB-friendly toolsLower-cost, quick-to-deploy options built for small teams — ReadNotify starts at $3.99/month and gets a team running fast.
- Enterprise-grade platformsHighly configurable systems built for scale, governance, and complex workflows, like Boomerang for Gmail — the most-reviewed option here.
- Cloud-based deliveryMost email tracking today is delivered via the cloud, cutting IT overhead and enabling secure remote access — the default for fast-growing teams.
What to compare in email tracking
No single tool is best for everyone — fit depends on the capabilities your team uses daily. These are the features that most separate email tracking tools, and the ones worth testing in a trial.
- Core functionalityDepth of the primary email tracking capabilities — the reason you're buying. Compare how Boomerang for Gmail and MailTrack handle your must-have workflows.
- Ease of useHow quickly a team gets productive in the email tracking tool day to day; even the most capable email tracking delivers nothing if people won't adopt it.
- Integrations & APINative connectors plus an open API to wire your email tracking into the rest of the stack, including Lead Generation Software.
- Reporting & analyticsDashboards that turn email tracking activity into decisions leaders can act on in real time, not month-end.
- AutomationAutomating the repetitive parts of email tracking cuts manual effort and error — usually the single biggest time saver here.
- Security & complianceAccess controls, data protection, and the certifications that email tracking buyers in regulated industries can't skip.
- Support & onboardingDocumentation, training, and responsive support — for email tracking, this largely decides how fast you see value.
What email tracking is used for
Reviews surface a consistent set of jobs teams hire email tracking to do — most of them about making sure nothing falls through the cracks.
- Standardizing the workflowTeams use email tracking to standardize how work gets done so quality doesn't depend on who's handling it; Boomerang for Gmail is a common choice for putting that structure in place.
- Centralizing records & dataKeeping email tracking records in one place so every team pulls from accurate, current information instead of duplicated spreadsheets.
- Automating routine workAutomating the repetitive parts of email tracking to cut manual effort and free time for higher-value work — tools like MailTrack lean heavily on this.
- Reporting & oversightGiving leaders real-time visibility into email tracking to catch issues early and plan ahead with confidence.
Who uses Email Tracking Software
Email Tracking tools are used across an organization — from frontline staff and team leads to operations, admins, and executives who rely on the reporting. Adoption spans industries including software and technology, professional services, healthcare, financial services, and agencies.
Common email tracking integrations
Email Tracking is most valuable wired into the rest of your stack. Across reviews, these are the categories teams most often connect to it — each closing a gap between the record and the work happening around it.
- Lead Generation SoftwareConnecting your email tracking to Lead Generation Software lets teams automate handoffs and keep both systems in sync so nothing is re-keyed.
- Email Finder ToolsConnecting your email tracking to Email Finder Tools lets teams share data both ways so each team works from the same current record.
Best Email Tracking Software for your team
Top overall email tracking pick
The highest-ranked email tracking on Spotsaas.
- Boomerang for Gmail — Automated email scheduling
Best value
The most capability per dollar in email tracking.
- ReadNotify — Lowest entry price of the top picks at $3.99/month.
Most reviewed
The most battle-tested email tracking by real users.
- Boomerang for Gmail — The largest verified review base in this list (353 reviews).
Best for large orgs
Email Tracking built for scale and governance.
- MailTrack — A strong fit for bigger teams that need configurable email tracking.
Frequently asked questions
Most Popular FAQs
What is email tracking?
Email Tracking Software centralizes email tracking so a team works from one shared, current system instead of scattered spreadsheets and tools — adding automation and reporting on top.
What Is an Applicant Tracking System (ATS)? A Plain-English Guide
How much does email tracking cost?
Entry plans across the top picks here start at $4/month and average about $12/month. Watch for per-seat increases and paid add-ons when comparing email tracking plans.
Which email tracking is best?
Boomerang for Gmail, MailTrack, and Woodpecker.co rank highest on Spotsaas. The best fit still depends on your team size, budget, and required integrations.
Do these tools offer a free trial?
Yes — 9 of the top 10 ranked tools offer a free trial or freemium plan, so you can test with real data first.
Small Business FAQs
What is the most affordable email tracking?
ReadNotify is the lowest-priced of the top picks at $3.99/month, a good starting point for small teams that still want core capability.
What is the best email tracking for small teams?
Small teams usually want low cost and fast setup; ReadNotify and MailTrack are practical starting points without heavy admin overhead.
Enterprise FAQs
What is the best email tracking for large organizations?
Boomerang for Gmail carries the largest review base here and is built for scale and governance; Boomerang for Gmail is also a common enterprise choice for configurability.
Which email tracking has the best AI capabilities?
AI features are expanding fast across the category; the higher-ranked platforms like Boomerang for Gmail and MailTrack tend to lead on built-in automation and intelligence.
More on Email Tracking Software
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