eLeads CRM 2026: Login, Unify SSO, and Real Dealer Pricing

Quick answer: eLeads CRM (also written eLead CRM) is a cloud-based CRM built for automotive dealerships, now owned by CDK Global. It handles lead capture, automated follow-ups, and customer data across sales, service, and marketing for mid-size to large dealer groups. Pricing isn’t published — you need to contact CDK Global directly for a quote.

Looking to log in? Go to eleadcrm.com/evo2/fresh/login.asp and enter your dealership username and password. Full login troubleshooting steps are further down this page.

eLeads CRM is one of the most widely used automotive CRM platforms in the United States, with thousands of dealerships relying on it daily to manage leads, track customer interactions, and run sales operations. Whether you are trying to access the eLeads CRM login portal, understand what the platform does, or decide if it fits your dealership’s workflow, this guide covers everything in one place.

What is eLeads CRM?

eLeads CRM (commonly written as eLead CRM or Eleads) is a cloud-based customer relationship management platform built specifically for automotive dealerships. It was originally developed by ELEAD1ONE and is now part of CDK Global, one of the largest automotive retail technology providers in North America.

The platform handles the full customer lifecycle — from the first lead inquiry through to repeat service visits. Sales teams use it to track prospects, automate follow-ups, and close deals. Service departments use it to schedule appointments, send reminders, and manage post-sale engagement. Marketing teams use it to run segmented campaigns via email and SMS.

It is designed primarily for mid-size to large dealerships and dealer groups that manage high lead volume across multiple channels.

How to log in to eLeads CRM

Logging in to eLeads CRM is straightforward once your dealership’s account is set up.

Step 1: Account activation and admin setup

When your dealership is onboarded, the vendor provides login credentials to the account administrator. The admin sets up departments, assigns user roles (sales rep, service advisor, manager), and configures access permissions. Admins can also import existing customer records, upload inventory data, and set communication templates during this phase.

Step 2: Access the login portal

To log in, go to the official eLeads CRM login page at eleadcrm.com/evo2/fresh/login.asp and enter your username and password. If your dealership has enabled multi-factor authentication, you will be prompted to verify your identity through a second method. Once authenticated, the dashboard opens showing your pending tasks, active leads, follow-up queue, and recent customer interactions.

Step 3: Configure dealership workflows

After logging in for the first time, admins configure the workflows that match their sales and service processes. Lead routing rules determine which rep receives each inbound inquiry. Email and SMS templates are loaded so the team can respond quickly to common customer questions. Service schedules are added so maintenance reminders trigger automatically. Multi-location dealer groups can create separate workspaces within a single environment.

Step 4: Data import and customer migration

Dealerships switching from another CRM can upload customer data through structured spreadsheets. Contact details, purchase history, service dates, and communication logs are mapped to the appropriate fields inside eLeads. This migration preserves historical context and allows reps to continue conversations without starting from scratch.

Step 5: Train users and begin daily operations

After setup, sales and service staff complete onboarding training on the platform’s key functions — logging leads, updating customer records, managing the pipeline, and sending campaign messages. Most dealership teams are operational within days.

eLeads Unify and SSO login

eLeads Unify refers to the CDK Global unified login experience that allows staff at CDK-connected dealerships to access multiple CDK applications — including eLeads CRM — through a single sign-on (SSO) portal.

If your dealership uses CDK Global’s broader product suite, you may log in through the CDK Global portal at cdkglobal.com/login instead of the standalone eLeads login page. Your IT admin or CRM administrator will provide the specific login path configured for your store.

For direct access without SSO, the standard login URL remains active for dealerships that access eLeads as a standalone product.

eLeads CRM pricing

eLeads CRM uses a custom pricing model. There are no publicly listed fixed plan prices — the cost depends on the number of users, required modules, integration complexity, and whether the dealership is part of a larger CDK Global subscription.

Based on industry benchmarks, dealerships can expect per-user monthly costs in the following ranges:

– Small dealerships (core lead management and basic CRM): approximately $99/user/month
– Mid-size dealerships (analytics, automation, marketing): approximately $149/user/month
– Large dealer groups or multi-location operations: custom enterprise quote

Pricing shown is approximate — check vendor websites for current rates.

Factors that affect final pricing include the number of user seats, add-ons for AI analytics or inventory sync, onboarding and training support, and third-party integrations with DMS platforms or marketing products.

Key features of eLeads CRM

Lead management and pipeline tracking

Leads arrive from multiple sources — website forms, third-party listing platforms, phone calls, walk-ins, and paid campaigns. eLeads CRM captures and routes each inquiry to the right salesperson automatically, based on rules configured by the admin.

Each lead is assigned a stage — new inquiry, contacted, demo scheduled, offer presented, closed — allowing managers to see the full pipeline at a glance. Lead scoring ranks prospects by purchase likelihood, helping reps allocate their time to the buyers most likely to convert.

Customer data centralization

Every call, email, showroom visit, and service appointment is logged inside the customer’s profile. Sales reps can pull up a contact and immediately see the full conversation history, what vehicles they showed interest in, and when the last interaction occurred. This eliminates the issue of customers repeating themselves across departments.

Marketing automation

The marketing module allows teams to build automated drip campaigns for different customer segments — first-time buyers, returning service customers, lease expiration leads, and more. Email and SMS templates can be created, scheduled, and tracked. Engagement metrics such as open rates, click-throughs, and appointment bookings are visible in the campaign dashboard.

Inventory and DMS integration

eLeads CRM integrates with dealer management systems (DMS) to keep inventory data current across departments. When a vehicle is sold, serviced, or added to the lot, the information updates across the platform. Sales staff can view live inventory — including pricing, specifications, availability, and color options — from within the CRM while speaking with a customer.

Service and retention workflows

Automated follow-ups for service appointments, satisfaction check-ins, and loyalty campaigns keep customers engaged after the sale. Service advisors use the platform to log maintenance history, schedule upcoming appointments, and trigger reminder messages when service milestones approach.

AI analytics

AI features analyze customer behavior patterns to surface actionable recommendations. Reps receive suggestions on the best time to follow up, which customers are approaching a service or upgrade window, and which leads are showing buying signals. Managers access dashboards that show campaign performance, conversion rates, lead source quality, and individual rep productivity.

eLeads CRM vs alternatives

eLeads CRM is one of several specialized automotive CRM platforms. Here is how it compares:

eLeads CRM (CDK Global) is best for mid-to-large dealerships already using CDK’s ecosystem. Strengths are dealer-specific lead management, deep DMS integration, and proven sales and service workflows. Pricing is quote-based and less transparent than some competitors.

VinSolutions (Cox Automotive) is a strong alternative for franchise dealers and OEM-affiliated stores. It offers tight OEM integrations, automated follow-up features, and unified customer profiles.

DealerSocket covers end-to-end dealership operations including inventory, retention, and unified reporting. It tends to suit enterprise dealer groups that need a comprehensive platform.

AutoRaptor is a lighter, more affordable option for independent and buy-here-pay-here (BHPH) dealers. It has a simpler interface and lower setup complexity.

Zoho CRM is a general-purpose CRM that can be configured for automotive use. It offers strong customization and lower cost but requires significant setup effort to replicate dealership-specific workflows.

The right platform depends on dealership size, existing technology stack, and whether you need deep OEM or DMS integration versus flexibility and cost control.

Frequently asked questions