Free Marketing Automation templates & buyer resources
13 free, independent marketing automation software resources — pricing comparisons, vendor scorecards, RFP templates, checklists and operational templates. Built from verified ratings and real pricing. No sales calls.
Compare & evaluate
Pricing Comparison
Plan-by-plan pricing for the top tools
Get it free →Free toolsBest Free Tools
What's genuinely free — and the limits
Get it free →ScorecardVendor Scorecard
Weighted criteria to score vendors
Get it free →RFPRFP Template
Ready-to-send requirements & questions
Get it free →ChecklistFeature Checklist
Must-have capabilities to evaluate
Get it free →DemoDemo Questions
What to ask on every vendor demo
Get it free →ChecklistSwitching Checklist
Migrate without losing data or time
Get it free →ChecklistSetup Checklist
Implement and onboard smoothly
Get it free →Operational templates
Lead-Scoring Model
A point-based model that scores leads on fit and engagement and defines the MQL thresho…
Get it free →TemplateNurture Workflow Map
A visual map of a lead-nurture workflow — entry triggers, branches, wait steps, and exi…
Get it free →TemplateEmail Deliverability Checklist
The authentication, list-hygiene, and reputation steps that keep your campaigns out of…
Get it free →TemplateLifecycle-Stage Definitions
Shared definitions for every funnel stage from subscriber to customer — entry/exit crit…
Get it free →TemplateUTM & Tracking Plan
A governed UTM naming system and tracking plan so every click maps cleanly to source, m…
Get it free →