VWO Testing Reviews in July 2026: User Ratings, Pros & Cons

The learning curve is a bit steep

PROS & CONS What are the best aspects of this product? You can perform plenty of tasks with VWO including testing and measuring stuff. You can use the app to run a full scale CRO program and make smart iterative changes to your website. What aspects are problematic or could work better? The tool is robust but complex. We found it difficult to set up complex tests and suffered failed experiments as we could not measure the right stuff, and faced cross browser problems and uncertain ...

Top class customer support

PROS & CONS What are the best aspects of this product? VWO offers excellent customer support and we would like to mention the stellar service provided by Rauhan and his team who have resolved our issues promptly every time we called them. They are so reliable that we feel they are part of our company’s team. What aspects are problematic or could work better? A few features could be made easier such as changing elements while setting up the A/B test. What specific problems in your ...

Give it a try

PROS & CONS What are the best aspects of this product? I think VWO is better than other optimizers because it offers more ways to A/B test a landing. It is ideal for our company as we split URL test a lot. The customer support is helpful and they are concerned about the quality of data we are getting and how we are driving our conversions. What aspects are problematic or could work better? You need some coding knowledge or know how landing tests work, otherwise you are bound to feel a ...

Easy to use product

PROS & CONS What are the best aspects of this product? I like that we can test all the changes we want to make on our website effortlessly and trust the results. My account manager is great and provides prompt help. VWO integrates with Google Analytics which helps us analyze our results deeply and gain meaningful visitor behavior insights. What aspects are problematic or could work better? There are a few glitches I would like to point out. Sometimes, the system takes a little time to ...

Excellent tool

PROS & CONS What are the best aspects of this product? VWO is flexible and easy to use. This conversion software offers vast possibilities. You can use wildcard rules to manage various URLs. Plus, You can manage a large number of campaigns, tag them, add notes, and share with your team members. You can easily start campaigns, pause them, and archive them. It is simple to find old testings. I think the best part about VWO is the AB tool. The knowledge base is very useful with many videos. ...

Top rate testing tool

PROS & CONS What are the best aspects of this product? I think VWO is a great app because we run multiple tests within the system and it gives accurate insight about the customer experience whether it is winning or losing. What aspects are problematic or could work better? The app could do with some improvements. It could add a tracking feature that doesn’t need to be set up for each test, but captures details about each running test for revenue and conversions. This tracking feature ...

Lots of useful features, but there is room for improvement

PROS & CONS What are the best aspects of this product? VWO offers loads of useful features at a much more affordable cost compared to competitor products which we have also used. The features provide plenty of value to us. What aspects are problematic or could work better? The AB testing part could be improved to clarify the data that is being reported back. This feature is handled well by apps like Optimizely. It is also hard to set up the tests with a buggy editor. Plus, the user ...

Offers great features at an affordable price

PROS & CONS What are the best aspects of this product? I like that the interface is simple and easy to use. The vendor keeps adding new features constantly, but has ensured the price stays the same. There is no other app that offers such excellent features at such an affordable price. What aspects are problematic or could work better? Sometimes, the sophisticated features do not work well. For example, the heat maps don’t overlay properly sometimes. But to be fair, overall, it is a ...

Thius software proves that it works for Clients that use it.

What do you like best? I like the ability to utilize this software in order to show our clients the interactions on their website. It is very helpful when testing new Landing Pages which allows our client to see their customers interact with the website and observe decisions they make once getting to the website. Very nice tool! What do you dislike? I dislike the limitation of real time data. In some cases we are unable to see all of the traffic going to the pages we are observing, it ...

Doing everything i require

What do you like best? attentive support and always looking to improve. Also, mobile code editor. What do you dislike? I haven't found anything of concern as of yet. Recommendations to others considering the product: I've found no issues so far and they are very helpful. What problems are you solving with the product? What benefits have you realized? Optimising website feature updates