VWO Testing Reviews in July 2026: User Ratings, Pros & Cons

"Great testing tool, impressive customer service"

What do you like best about VWO Testing? VWO testing is really easy to set up and use. The UI is very intuitive and the functionalities exceed top competitors. What do you dislike about VWO Testing? I wish there were more out-of-the-box options for creating tests, like buttons, pop-ups and similar. What problems is VWO Testing solving and how is that benefiting you? We are finding insights that we couldn't before with our previous testing tool. Its flexibility, capabilities and great ...

"Launching A/B testing for tourist site"

What do you like best about VWO Testing? Support and communication were on a very high level. The list of features is imposing and you have all CRO tools in one place. What do you dislike about VWO Testing? Some manual work and setup in the beginning. Can't import events and goals from GA4. But once you do this in VWO it's not a problem for you. What problems is VWO Testing solving and how is that benefiting you? Insights collecting, reporting, all-in-one feature place

"Very good service! Proffesional and pleasant"

What do you like best about VWO Testing? The service! And ab testing and heatmaps in the same place What do you dislike about VWO Testing? There is nothing yet- we are just at the begginig What problems is VWO Testing solving and how is that benefiting you? Low conversion rate in some products

"Nice software"

What do you like best about VWO Testing? Easy to start with. The team is supporting. There are lots of testing/experimental features. The pricing is ok. What do you dislike about VWO Testing? Nothing I can think of at the moment in particular for the software. One thing I and my team had hard time researching was VWO's compliance to GDPR. What problems is VWO Testing solving and how is that benefiting you? Run experiments and test quickly within one solution.

"I used visual editor for my project and loved it!"

What do you like best about VWO Testing? I was new to A/B testing and website optimization and tried VWO visual editor for one of my internal projects and loved the ease of working with it and how fun for drag and drop functionality and widgets. Amazing product. What do you dislike about VWO Testing? Nothing to dislike,everything was great. Dont know how to code for complex campaigns so didn't use that. What problems is VWO Testing solving and how is that benefiting you? Website improvement

"One of the best testing softwares I have come through"

What do you like best about VWO Testing? The ease with which tests can be set up and the reporting specifically. I have used the visual editor with my product team to suggest some testing ideas and loved the tool. What do you dislike about VWO Testing? Everything is great. Loved the tool so far. Haven't explored a lot as product team does that majorly but visual editor is great. What problems is VWO Testing solving and how is that benefiting you? Testing probable changes on the website

"One of the best A/B testing platforms out there."

What do you like best about VWO Testing? I've been using VWO for 4 years now. One of my favourite A/B testing platforms available. It's cost effective and easy to use and highly capable of running complex tests if required What do you dislike about VWO Testing? Nothing noteworthy to complain about. I've always found it much better than the competition. What problems is VWO Testing solving and how is that benefiting you? A/B testing landing pages. Design layouts, understanding bad user ...

"Amazing platform"

What do you like best about VWO Testing? Personalisation option, segmented targeting, and ability to run mutually exclusive tests What do you dislike about VWO Testing? nothing, platform does everything I need What problems is VWO Testing solving and how is that benefiting you? It provides the best option for a/b testing and also allows deployment on site

"Easy to use"

What do you like best about VWO Testing? Good tool for testing and plenty of options for mulitple variant testing What do you dislike about VWO Testing? We have not experienced any downsides of using vwo What problems is VWO Testing solving and how is that benefiting you? Development of new UI designs and monitoring of conversions

"The best testing platform and service"

What do you like best about VWO Testing? I can list one too many good things like session recording giving you a detailed look at customer behavior, Split URL test and personalization for different demographics What do you dislike about VWO Testing? Nothing at all, all the features are super useful and the support is excellent and they provide good training at all times and check in on your progress so can't find a fault What problems is VWO Testing solving and how is that benefiting ...