VWO Testing Reviews in June 2025: User Ratings, Pros & Cons

"Mature Product for Mature team"

What do you like best about VWO Testing? - Great UI - Well-thought approach and uniformity in metrics calculation - Good support - Good Onboarding - Nuanced features that make your A/B testing come to life - Great options for user segmentation - Session recordings for segment of users that were sampled as part of your test What do you dislike about VWO Testing? - Funnel setting could have been more flexible - There could have been a feature that lets you calculate Page A -> Page B direct ...

"VWO is our go to testing tool"

What do you like best about VWO Testing? Flexibility in A/B Tests, Screen recordings, heat/click maps, and ability to save views. What do you dislike about VWO Testing? Not a dislike, but we're not using Deploy/Personalize as of yet. What problems is VWO Testing solving and how is that benefiting you? Testing our ideas before handing them over to dev implementation and being able to show the potential impact before wasting resources.

"Great A/B product and team that is always there to help you achieve org goals"

What do you like best about VWO Testing? Easy to set up A/B campaigns Features to help make quick decisions Prompt tech and customer support What do you dislike about VWO Testing? The only thing that was missing for our use case in the mobile a/b module was we can't keep the experiment consistent for the same user ID. Instead, VWO supports device ID. Hope this feature gets rolled out soon to mobile a/b as well. What problems is VWO Testing solving and how is that benefiting you? Helps us ...

"Great user insights and feedback, the customer team is very engaged and helpful"

What do you like best about VWO Testing? Information is presented clearly and easily to quickly get results and implement changes from A/B testing. What do you dislike about VWO Testing? It is a very large application that can be overwhelming to start with. What problems is VWO Testing solving and how is that benefiting you? Hutly uses VWO A/B testing to determine the best phrasing of offers in our digital signing flow

"Able to deliver promises"

What do you like best about VWO Testing? -Ease of configuration -Availability of data/reports -Speed -Scope of experiments What do you dislike about VWO Testing? Portal app.vwo.com must be mobile friendly What problems is VWO Testing solving and how is that benefiting you? Various features that we wanted to implement can be pre-tested now. It is resulting in better conversion on mobile for us.

"Great tool overall, amazing customer support and customer success"

What do you like best about VWO Testing? The amount of features is excellent. If you know how to apply them, you are good to go with almost any test. You can tell that these guys have been on the market for a long time as they have to lot of functionality and it's well developed. The customer support and customer success manager is what really stands out compared to the other products. These guys are great and are proactively willing to help all the time. What do you dislike about VWO ...

"The one stop solution for all our A/B testing needs"

What do you like best about VWO Testing? The simplicity of using the product is something that really stands out. It is very easy to get started with A/B testing through VWO. We have generated some amazing results through the features offered. Also, they have an amazing customer support team. What do you dislike about VWO Testing? There is nothing in particular that I would like to point out here. We have had an amazing experience with VWO so far and plan on continuing to do business with ...

"VWO - Very helpful for testing"

What do you like best about VWO Testing? Split test and A/B test Videos of user sessions What do you dislike about VWO Testing? Multivariate is tough to execute. would need training around these once again What problems is VWO Testing solving and how is that benefiting you? help us understanding different use flows and how each of these affect the particular funnel

"Great A/B Testing Tool!"

What do you like best about VWO Testing? VWO is the only tool in the market that offers a centralized tool with all analytical capabilities, including Heatmaps, Session Recordings, & Scroll %(s). They also offer server-side deployment to mitigate flickers & latency issues What do you dislike about VWO Testing? Sometimes the deployment causes flickers & latency issues, but these are minimal. You may choose to stick with server-side deployment as well to let go of these latency issues. What ...

"Great testing tool, impressive customer service"

What do you like best about VWO Testing? VWO testing is really easy to set up and use. The UI is very intuitive and the functionalities exceed top competitors. What do you dislike about VWO Testing? I wish there were more out-of-the-box options for creating tests, like buttons, pop-ups and similar. What problems is VWO Testing solving and how is that benefiting you? We are finding insights that we couldn't before with our previous testing tool. Its flexibility, capabilities and great ...