VWO Testing Reviews in July 2026: User Ratings, Pros & Cons

Almost 2000 test run and working just fine.

What do you like best? I like the accountability of the testing platform. If a test participant times out on their 3rd visit, they are not in the test. If you can't have returning site visitors polluting results, you can keep them out (expertise required. You can do anything with this tool that you can do with any other client-side test tool. We're running 30-50 tests at anytime on VWO and have been for years. What do you dislike? There is still a lot of test reporting you have to do out ...

Visual Website Optimizer Offers The Insights You Need And User Friendliness You Deserve

What do you like best? Visual Website Optimizer has been a huge asset to me in my online marketing career. With an easy to use platform, heat map integration and valuable insights, testing has never been so easy. I love that the code is so easy to implement on site and that you only have to do it once. Also, the reporting features are nice and allow us to efficiently communicate results to clients. What do you dislike? The system does not allow for multi-page testing. Therefore, I am not ...

Easy to use and visually appealing

What do you like best? The usability of the WYSIWYG editor, that allow you to easily alter the content of an existing page. This, and the nice appealing back-end interface. What do you dislike? Not easy to implement sitewide A/B tests, for example on product or category pages where you want to change 1 element on all pages of that type. What business problems are you solving with the product? What benefits have you realized? We use VWO for quite a few clients. In one specific case, we ...

Conversions Matter

What do you like best? I like this software because it provides options to those that do not know coding. You can customize features easily and the tools are very visual, telling users an instant story. What do you dislike? The pricing isn't bad for what you get but there are many programs out there that are "free" with significant limitations. Outlining those comparisons could be helpful when determining what to use. What business problems are you solving with the product? What ...

VWO is hands down the best testing tool I have used

What do you like best? The ease of use and the support behind the product. VWO does a wonderful job of offering different resources and instructions to make sure you are using the product fully and getting the most use of the tool. The education on the site is astounding and also helps the non developers get tests up and running, fast. What do you dislike? There is really nothing I don't dislike about the tool. Perhaps videos walking you through integrations with different tools such as ...

Multivariate testing without the confusion

What do you like best? Visual Website Optimizer allows you to easily test multiple changes on web pages. It's the best multivariate page testing tool on the web. It's easy to setup different variations of pages and see how conversions occur with different changes. What do you dislike? There are times where visitors see a visual flicker as changes on the pages are made. Recommendations to others considering the product The heatmap is a great function and will give you insights into your ...

Overall Positive Experience

What do you like best? Multiple goal options can be measured simultaneously, for example several types of conversions, and revenue per visitor. What do you dislike? Our development team has sometimes had to restart tests due to faulty setup, seems like the setup process is sometimes complex. What business problems are you solving with the product? What benefits have you realized? We've been trying to systematically improve our conversion rate on key pages, VWO has definitely helped.

Visual Website Optimizer

What do you like best? It's easy to set even complex A/B or Multivariate testing. Also, the interface is clear and straight to the point. What do you dislike? It could be a bit easier to learn how to use the many other features VWO offers beyond A/B testing. What business problems are you solving with the product? What benefits have you realized? I own a CRO consultancy and VWO is the best MVT tool I ever used.

Great provider

What do you like best? We have been using VWO for a few months now, utilising the system to help improve our clients’ websites. VWO was easy to get used to, and, with the multi account functionality, we can securely apply tests across the board with ease. At any point we have had to contact technical support, they've been on hand and helped us however they can. What do you dislike? Didn't found any problems yet. Altogether really happy Recommendations to others considering the product ...

Powerful set of tools, easy to use. Optimisation is now backed with hard data

What do you like best? VWO is one of the most powerful tools which help you optimise conversion by measuring well defined and easy to run experiments. The tool is super easy to use and I love the fact that non developers can use it. It took me minutes to setup the first test and lesser to report it. What do you dislike? Limited feature set in basic plan. Especially the limited features to generate reports by custom conditions. What business problems are you solving with the product? ...