VWO Testing Reviews in July 2026: User Ratings, Pros & Cons

Great Tool, Even better Support Team

What do you like best? The easy of use - it is very simple to set up complex tests on this platform. Plus their great support team!! What do you dislike? The interventions that are needed to get going on this platform. Also, the absence of an App Testing feature. What business problems are you solving with the product? What benefits have you realized? It has always been a challenge for companies in the e-commerce space to balance out User Experience and meet Conversion Targets. That's ...

Very useful testing software

What do you like best? The WYSIWYG interface is very easy to use and makes designing test simple. Setting up goals help with the evaluation of tests as well. The customer support is very helpful and friendly. What do you dislike? It would be helpful to be able to gather more statistical data from VWO, such as confidence intervals and statistical significance. Better integration with Google Analytics and the ability to import GA goals would be helpful Recommendations to others considering ...

Great set of features for an outstanding price

What do you like best? - Value for money in terms of features/cost - Experts on hand at any time - Knowledgeable account manager / CRO specialist to support your business - Work to help you and your team to build an informed strategy What do you dislike? - We have multiple business models and internal stakeholders so can sometimes get complicated for VWO but they always manage to work with use to get to the bottom of any issues. Recommendations to others considering the product ...

Intuitive and powerful tool.

What do you like best? The tool is very powerful, you can create detailed and segmented reports easily. Also the intuitive user interface makes it dead simple to use. What do you dislike? VWO has difficulties displaying a page when this one has a lot of javascripts.. What business problems are you solving with the product? What benefits have you realized? We increased by more than 10% our conversion rate and the conversion rates of our clients.

VWO is excellent for companies starting to A/B test

What do you like best? --Very easy to learn. --Works reasonably well with responsive design. --What you see is (mostly what you get -- the interface is generally intuitive (but the preview tools are not reliable. --Best in class customer service. What do you dislike? --When you exceed your traffic limit, all of your tests get paused. That makes a lot of sense, but when your traffic limit gets replenished the next month, all of your tests SHOULD BE automatically reactivated (but are ...

Great A/B Testing tool with plenty of support

What do you like best? I like all the features and ease of use of VWO, it is very intuïtive with a simple editor. You can edit the things you want to change while looking at your site and just clicking on the element you'd like to test. But most of all, they have great support and a very large community with tips & tricks and case studies to help you with inspiration for your next test. What do you dislike? Not much, the ranges of visitor traffic are a bit far apart so for our site I can ...

Quick to set-up, and easy to start testing; low pricing

What do you like best? Easy and quick to set-up low pricing quick customer service What do you dislike? multiple pricing changes based on updated feature / upgrades What business problems are you solving with the product? What benefits have you realized? objective a/b testing

Awesome product & best customer service

The tool is amazing and it's a cornerstone now in optimizing our websites for better UX and conversions. VWO's customer service is also first-class: super responsive and very efficient. Keep on doing great job, VWO!

Huge amount of features for a fraction of the price

What do you like best? I love the value of VWO. It has a very low price and delivers just as many, if not more, features as its competitors. The support is always timely and very thorough. What do you dislike? There is an occasional hiccup when making pages, but they're easily fixed with a refresh. Having scroll maps included would be a nice feature. What business problems are you solving with the product? What benefits have you realized? We're getting our clients more conversions and ...

Great tool for A/B-testing

What do you like best? VWO offerts a user friendly WYSIWYG-interface. We use VWO for all our clients to increase conversions, mainly on landingspages, productpages, shoppingcart and checkoutpages. If we face issues, our Customer Succes Manager Gursimran helps us very well in setting up variations. It's great to see that VWO also improves with other features. What do you dislike? The integration with Universal Analytics with Google Tag Manager is pretty difficult and should be improved. We ...