VWO Testing Reviews in July 2026: User Ratings, Pros & Cons

Great A/B Testing Tool, But A Bit Pricey

What do you like best? User friendly and attractive design; VWO is easy to use and the heatmaps are very helpful. The visual editor made setting up tests very simple. What do you dislike? The price point isn't bad, but I've found another A/B testing tool that gives me more users for a lower price which is the only thing I disliked. This is a great option for those who only need to use testing for less than 10,000 visitors. Recommendations to others considering the product For those who ...

great

What do you like best? userinterface, possibilities to configure & test What do you dislike? nothing, it's almost a perfect fit for us Recommendations to others considering the product pricing, support What business problems are you solving with the product? What benefits have you realized? different layouts (A/B

Has potential, but its kind of unreliable in highly-dynamic pages

What do you like best? Its easy to use for beginners and people with basic html skills What do you dislike? Doesn't offer advanced ways to edit dynamic pages, also, the performance in such pages is less than ideal. Recommendations to others considering the product More advanced control for dynamic pages. What business problems are you solving with the product? What benefits have you realized? Conversion optimization for a Online Travel Agency

Great tool!

What do you like best? No coding knowledge or developer is needed to benefit from this tool! Some minimal knowledge of html is helpful for some split-tests though. This makes creation and setup of split-tests fast. What do you dislike? Sometimes on more complex split tests it is challenging to get the actual page in my browser to match the preview in VWO. Recommendations to others considering the product This tool is a great value and one of very few on the market that makes sense for ...

Powerful tool with a bit of a learning curve

What do you like best? You can do almost anything with VWO. The ability to test and measure stuff is amazing. Definitely capable of running a full scale CRO program and making iterative changes to your site in an intelligent way. What do you dislike? With a ton of power comes a bunch of complexity. My team had a difficult time setting up more complex tests and in our early months using the tool we had a bunch of failed experiments due to our failure to measure the right things, ...

UX Improvements

What do you like best? What i really like from VWO is that you can test whatever you want. As a UX Designer i have many tools to do AB tests, Sorting tests, etc. What do you dislike? Sometimes i don´t find the information that i need to make some tests. What business problems are you solving with the product? What benefits have you realized? We improve our CR in in high rates! That´s why we always are using VWO

Best way to drive more leads

What do you like best? With VWO we have been able to consistently test our new designs, make the appropriate changes and convert more leads. What do you dislike? I wish in the campaign changer you would be able to see all the different types of screens. Sometime the changes really alter the design of the pages on the different views. Wsih it was easier to select how the traffic was direct to the different designs. Recommendations to others considering the product Please allow the ...

Software for A/B testing

What do you like best? It's best software for simple test i ever had. It's very simple you don't need to know CSS, HTML, Java Script. You making changes like in power point it's very easy. I recommend this software. What do you dislike? I need good software for form testing too. VWO can optimize only existing elements, don't give us a new modules for our sites. Recommendations to others considering the product Use tips form VWO section, you will find a lot of inspiration for upgrading ...

Simiplicity and Powerful

What do you like best? The simplicity is the best part... I'm no techno wiz, but I can easily set this up on my website and get results. It also has lots of features that I need in my CRO. What do you dislike? Sometimes I question it's accuracy, but I pretty sure it is good - no software like this is 100% accurate. What business problems are you solving with the product? What benefits have you realized? - Trying to maximize sales from the same traffic levels - Understanding if mobile ...

Simple was easy, complex wasn't

What do you like best? It's very simple to get started. The onboarding was fantastic and we were up and running very quickly. What do you dislike? When it came to running more complex scenarios it was quite hard to work out how to go about that. I don't know if the solution is more inline help / videos that pop up etc, but we came a bit unstuck with it. Recommendations to others considering the product It appears to have improved greatly since our original trial, and it is great for ...