Overview of Toucan

To improve attraction, brands are turning to individualized branding tactics. Brands are putting more power in the hands of consumers than ever before, trusting them to create meaningful experiences by allowing customers to modify flavor, food shape, and even the actual packaging design of products. It serves as a tool for marketers to personalize products and services for specific customers. This is when a provider develops a new product or service for a particular customer that did not previously exist. This can happen in both the personal service and business-to-business markets. Companies with high-priced or one-of-a-kind products are more likely to use customized branding.

Social media integration is a marketing method that allows you to augment your current branding and marketing efforts using social media platforms. Social media integration helps develop brand recognition and extends the reach of your marketing initiatives by allowing customers to connect or exchange information about your website and social media on various social networks. Social media integration in live chat software enables you to set up a well-organized social media workflow, reducing the amount of systems, screens, and passwords that your agents must manage while also providing with a clear view of the messages and responses made to and from your teams.