Popular alternatives include Outgrow, ActiveCampaign, CleverTap, Moosend and 7Engage.
Key factors include Website Visitor Tracking, Lead Management, Email Drip Campaigns, Channel Management, Campaign Segmentation and pricing.
Tools like CleverTap, ActiveCampaign, Adobe Marketo Engage, Kajabi and SharpSpring are best for small businesses for Marketing Automation Software.