Tealium AudienceStream CDP Reviews in June 2025: User Ratings, Pros & Cons

The real CDP

What do you like best? Tealium has done a fantastic job developing a data-forward CDP solution that isn't just smoke and mirrors. They are grounded in the belief of good, quality data and continue to be the leader in the CDP space. What do you dislike? I don't dislike anything about the tool. I have been using it for over six years. Recommendations to others considering the product: Evaluate all tools but understand that Tealium's vision of data is the cleanest and most ...

Audience Stream Learning

What do you like best? The ability to understand Tealium Segments in real time is the best feature of Tealium Audience Stream. Its a reatively easy Product to learn as it took a quick course on Tealium Education Platform to start working with the platform, The pre-requisites are Tealium IQ and an understanding of Tag Management. What do you dislike? The configuration of variables is a tedious process and mapping them correctly is a must. This is more of experience as we continue to ...

An exceptional product for our clients

What do you like best? I love the endless capabilities of AudienceStream, especially when taking into consideration the integrations with other complementary tools. What do you dislike? There is a learning curve to use it, but that goes with any martech platform these days. What problems are you solving with the product? What benefits have you realized? How to easily remarket and retarget to customers based on their website behavior.

AS review

What do you like best? AS has been helpful to build our marketing leads. Segmentation and data enrichment has been the main features we are using. What do you dislike? Real time data or missing data have been some dislikes but we have been working closey with our tealium counterparts to fix this. What problems are you solving with the product? What benefits have you realized? We are trying to build marketing leads for this.

Exciting Possibilities with TAS

What do you like best? We've just scratched the surface with our implementation of AudienceStream so far. The more the team digs into, the more we see the possibilities. Looking forward to crafting additional use cases and seeing the ROI from the tool flourish. What do you dislike? It's definitely more technical than originally anticipated and we're now realized that we'll need to pull in more technical resources to support our usage of it. Recommendations to others considering the ...

Automating customer interactions with AudienceStream and measuring for success!

What do you like best? AudienceStream offers up an easy to use interface to set up custom segments to enhance your customer targeting. After configuring data sources with your desired actionable data points, it is a breeze to create audiences based on behavior. AudienceStream is THE one-stop shop to centralize your data and activate your audiences in real time through your existing MarTech stack. What do you dislike? If you have a technical background, in all aspects AudienceStream is ...

Real, useful results

What do you like best? It may not be the case for everyone, but I like that it integrate well with TealiumIq and is additive and not just complementary. What do you dislike? There's a lot of capability so that can be a little overwhelming at first Recommendations to others considering the product: Know what you want to do. Really know what you want to do. It will help you focus on what you want to accomplish. What problems are you solving with the product? What benefits have ...

user for two years

What do you like best? I can integrate with every source I can imagine What do you dislike? lack of visualisation tools built-in to the platform Recommendations to others considering the product: Plan to put it a the centre of your data architecture and use it as a live data source where you can What problems are you solving with the product? What benefits have you realized? customer central view, journey and business context of those characteristics

The more we use the product, the more we find new feature to use

What do you like best? The flexibility to create and modify features and configurations easily in real-time. What do you dislike? Higher than expected error rates and data loss via firehose connectors; no QA environment to test new integrations. Recommendations to others considering the product: Solid platform, accountable partner. What problems are you solving with the product? What benefits have you realized? Connector integrations in place of in-app SDKs resulting in ...

Enriched Business Results with Enriched Audience Data!

What do you like best? Tealium AudienceStream is enriched with data from all sources, which can be easily identified, then can be put to precise and productive application through your advertising and martech platforms for real-time optimization. What do you dislike? Tealium AudienceStream takes a dedicated resource to commit time to learn AS; to establish a sound foundation for interconnectivity between iQ and AS; and a dedicated resource to optimize and maximize AS for all of your ...