Tealium AudienceStream CDP Reviews in June 2025: User Ratings, Pros & Cons

Tealium UDH is Integral to Gap Inc Data Collection & Governance

What do you like best? We now use all products in the Tealium Universal Data Hub. It's incredibly powerful to manage data collection and syndication from our web properties in one central tech solution. With Tealium, we have standardized the data layer across all Gap Inc brands, centralized tag management with iQ, enabled robust on-site personalization and external marketing with AudienceStream, reached global compliance goals with Consent Manager, streamed data to our internal Data ...

Enhances Marketing Campaigns & Analytics

What do you like best? TiQ + AS are an easy solution to manage vendor tags, enhance analytics and optimize marketing campaigns. A technical marketing professional can manage it without the need to work through IT or Web teams to implement and test which saves everyone time. What do you dislike? It is a technical tool that layers on itself. If there is a bug or if a step is not followed exactly right it can be frustrating to resolve without Customer Support. From a marketing ...

Awesome!!!!!!!

What do you like best? I love the versatile platform easy to use for everyday people What do you dislike? customer support isn't the best, but this is something you learn as you go too. basic knowledge you should be good What problems are you solving with the product? What benefits have you realized? to engage with clientele, this enhances our ability to communicate with the consumer

Capable and powerful CDP solution

What do you like best? Tealium AudienceStream is a powerful CDP, which helps brands take giant leaps towards achieving cross channel personalisation, and obtain a single view of customer. I have worked with multiple tag management solutions, and CDP's and Tealium is by far the most effective. The tool is sophisticated and complex, which is both a pro and con, and is able to tackle most conceivable use cases to deliver a great CX. The solution requires a strong strategy and governance ...

A true silver bullet to our data silos problem

What do you like best? I love that I can send any kind of event from the customer journey and it easily becomes available to build new attributes, audiences and campaigns. What do you dislike? I wish there was a test environment. Do everything with real life data sometimes is scary. Sometimes is hard to figure out how AudienceStream will stitch a user and we end up with users being joined. Recommendations to others considering the product: Don't make the mistake of comparing it ...

Audience Stream is an AMAZING CDP, but it takes work

What do you like best? I love that I can do pretty much anything with AudienceStream. It's a very flexible tool that can bend to meet pretty much any use case using web data. What do you dislike? AudienceStream can be difficult to use. It is def. more a data developer toolset than a marketer toolset, but a techy marketer could get the job done. Recommendations to others considering the product: The truth is, any CDP you choose will not be a silver bullet. It takes a lot of ...

Almost anything is possible

What do you like best? AudienceStream allows for consistent segmentation across various proprietary platforms and, unlike most DMPs, persists 3rd party IDs and can accept PI. With AudienceStream, we are able to trigger tags based on cumulative user behavior in addition to standard event tracking. What do you dislike? AudienceSteam is an advanced platform and might not be suitable for all organizations. If a website/brand lacks user authentication or online KPIs, the value will be ...

Great product for f

What do you like best? I like how Tealium solves so many problems from the beginning to end of the marketing process. It captures data from multiple online and offline sources and stitches customer data together across those sources, which helps us find opportunities for marketing to our customers. It then gives us the ability to create audiences off of that data, and push those audiences into different marketing platforms (social, email, website, etc.). Then it gives us ownership of all ...

AudienceStream - Vendor Agnostic CDP

What do you like best? The number of connectors and uniformity of our own datasets, which can be leveraged across our various vendors we use. The customization and flexibility of the CDP allows us to use it for multiple use cases including pushing visitor data to the client browser side, and enhancing profiles for re-targeting. What do you dislike? The organization of badges and grouping can be confusing as you start to scale your use cases and audiences. What problems are you ...

A true platform for customer data in a sea of wannabe "CDPs

What do you like best? When building a new data technology stack for our B2C business, some of our goals included eliminating data silos, reclaiming control and ownership of our data from our ad vendors, learning as much as possible about our customers without being creepy, and being able to craft the best personalized experiences for customers we could. To accomplish these goals, it seemed a no-brainer that we'd want a platform which collected event-level data from our website and ...