Tealium AudienceStream CDP Reviews in June 2025: User Ratings, Pros & Cons

TAS - Unlocking Potential

What do you like best? - easy/intuitive interface - audience discovery tool is insightful - omnichannel is a fantastic feature (stitching offline and online data) - built in connectors makes sending audiences to other vendors pretty simple What do you dislike? One thing that would be helpful when building out audience rules would be the ability to use RegEx. It would also be helpful to be able to use nested logic to cut down on the "length" of a rule. What problems are you ...

Powerful platform for real-time action

What do you like best? I like the ability to select tracking events in real-time and send those events wherever needed for further processing. What do you dislike? Somewhat sparse system-level logging often not enough to identify issues. I'd also like the ability to further transform or convert data types to make it easier to deal with sometimes inconsistent data resulting in errors. Recommendations to others considering the product: Solid implementation of tracking in ...

AudienceStream is the capability the industry has wanted for years

What do you like best? The most powerful aspect of the AudienceStream product is its ability to bridge the gap between client side and server side. The biggest frustration with the tag management category has been its restriction in operating in the client side space, and AudienceStream allows our clients to unlock powerful new use cases, including bespoke integrations with their own internal platforms. What do you dislike? Two things I would love to see in the AudienceStream product ...

Independence in a world of proprietary platforms

What do you like best? A product that simplifies the foundations of marketing activation, AudienceStream comes with a range of connectors to reputable marketing platforms that are easy to use and quick to configure. What do you dislike? Initial learning curve is steep and difficult to delve deeper to debug unexpected behaviours in tool What problems are you solving with the product? What benefits have you realized? Need to share and orchestrate across multiple channels and bring ...

It's Great!

What do you like best? Being able to create targeted audience experiences on Client websites. What do you dislike? Implementation of the product for the client What problems are you solving with the product? What benefits have you realized? Clarifying visitor behavior on sites

Incredibly versatile, unlimited potential

What do you like best? AudienceStream has the ability to create very complex and nuanced audiences, with a relatively simple interface, and no coding necessary. Building your own personalization platform from scratch would be a tremendous undertaking, and signing up with Audience Stream can get you ahead of the curve extremely quickly. What do you dislike? Some of the variables/attributes can seem redundant at times (UDO variable -> Badge -> Audience). The training helps clear ...

A solution for point solutions

What do you like best? Central data repository to activate audience-driven marketing. Eliminates the need for multiple separate integrations. And much, much more. What do you dislike? The more complex your technology ecosystem, the more work you will need to do--even though Tealium dramatically simplifies the process. What problems are you solving with the product? What benefits have you realized? Simplifies personalization across channels--including performance media, lifecycle ...

Great tool for live market segmentation

What do you like best? Create badges based on certain customer profiles for purpose of retargeting. What do you dislike? It takes a while to learn the platform but sufficient training available on the platform. What problems are you solving with the product? What benefits have you realized? We use it for retargeting campaigns. It has allowed us with customized targeting of the customers as well as prospects.

Connect ALL Your Data Sources

What do you like best? AudienceStream enables us to bring in our customer data from ALL sources, online and offline. This helps us build richer customer profiles to support audience segmentation and targeting. What do you dislike? Would be great to have more visualization tools and custom dashboards in the platform for quick views of identified audiences and behaviors vs having to rely on 3rd party analytics tools. Recommendations to others considering the product: Determine ...

Simple and Powerful

What do you like best? The tool allows you to identify events, create badges, and put them into audiences in a very intuitive manner. What do you dislike? If the data layer is not built cleanly then you will run into problems. Need an easy clean up or merge What problems are you solving with the product? What benefits have you realized? Identify customers and providing real time actions to reach them.