Tealium AudienceStream CDP Reviews in June 2025: User Ratings, Pros & Cons

Awesome eye opening

What do you like best? The automaticity, the granularity of audiences , the connectivity, the cool features like tally's What do you dislike? I would have more easy to reach comprehensive documentation in the API connectivity What problems are you solving with the product? What benefits have you realized? We are able to stitch users from our offline call center into our digital realm, and providing the same logic over those users.

Works well but manual to build complex audiences

What do you like best? The different audiences segmentation options, discipline, subdiscipline, company etc. It allows me to build more nuanced audiences that krux. What do you dislike? There is no boolean search string option available to different job titles must be inputted manually. Recommendations to others considering the product: It is for detail-oriented people! What problems are you solving with the product? What benefits have you realized? I am able to use ...

Advanced user experiences

What do you like best? Once it has been integrated, constant re-integrations every time there is a tech change What do you dislike? It ids tricky to preview changes without releasing straight to live What problems are you solving with the product? What benefits have you realized? Joining up data silos and activating the rich data thatwas not used before

Great facilitator

What do you like best? it enables me to trigger great experiences based on real-time data What do you dislike? so far so good I guess (apparently I have to write something here) Recommendations to others considering the product: Try it What problems are you solving with the product? What benefits have you realized? Identifying users (kown and unkown) and taregting them accordingly

Data freedom!

What do you like best? Audiencestream is taking data collection and unification to a new level. It gives you a agnostic way to collect and activate your data, which minimize your risk. What do you dislike? As a partner to tealium and meeting clients in the nordic its somethimes hard to convince them to switch over 100% to tealium. Alot of clients are really googlified espacially with GTM and so. What problems are you solving with the product? What benefits have you realized? ...

Great product that has to be marketed better!

What do you like best? Tealium AudienceStream is a great product from a technological standpoint and definitely a pioneer in its space. What do you dislike? Tealium AudienceStream value proposition is not very appropriately communicated, it's not very easy to explain to customers. What problems are you solving with the product? What benefits have you realized? Tealium AS helps our customers to unify their data and work from a people-based marketing approach.

Connecting audiences using a unique identifier

What do you like best? The flexibility and intelligence of the platforms capabilities. What do you dislike? Versioning - tricky to manage with multiple teams accessing at one time - have to use Slack to communicate internally in real time to avoid overwriting. Recommendations to others considering the product: Recommend using Tealium as the hub for all data What problems are you solving with the product? What benefits have you realized? Looking to test using Liveramp as a ...

Excellent in unifying the Audience

What do you like best? The best thing about the audience stream is the ability to join all the dots from audience perspective i.e. device ID, personal ID, cookie ID etc...and render it in real time to the right products for hyper personalization. What do you dislike? Nothing much to be honest. It is a great industry agnostic product. What problems are you solving with the product? What benefits have you realized? Ability to do personalization and targeting in our marketing ...

TEALIUM for customer based marketing

What do you like best? It enables us to give our customers the relevant experience they expect What do you dislike? Currently I cannot find anything which is negative to me What problems are you solving with the product? What benefits have you realized? TEALIUM delivers an easy and very flexible way of building audiences

Customer segmentation AudienceStream

What do you like best? A key feature of AudienceStream is the simplicity and the extent of how customers can be segmented to better understand customer behaviour and attributes. What do you dislike? There are little downsides to AudienceStream, but like any other CDP tool implementing it requires a level of expertise to set it up correctly. Once set up the system does what it's meant to do. What problems are you solving with the product? What benefits have you realized? Tealium ...