Tealium AudienceStream CDP Reviews in June 2025: User Ratings, Pros & Cons

An audience with audience stream

What do you like best? I love how we can take our customers on a wonderful journey with this product What do you dislike? It’s a journey to set it up - it’s not as easy as I thought it would be Recommendations to others considering the product: Understand it may not be as simple as first hoped to set up but once in use the possibilities are endless What problems are you solving with the product? What benefits have you realized? We can reduce churn within our business

Really good, limited use so far

What do you like best? Easy to navigate and gather customer insights What do you dislike? Can be slow and requires time to become familiar with terms What problems are you solving with the product? What benefits have you realized? Ability to see customers activity

New user

What do you like best? Very powerful, can link to many different platform and softwares. Neat Ul What do you dislike? No AI, have to write JavaScript. Very manual sometimes. Plan to integrate with sitespect to do some ab test What problems are you solving with the product? What benefits have you realized? Email segmentation

Mind expanding din

What do you like best? Turning data into information and then taking action What do you dislike? Search function could be better. The global nav is too broad What problems are you solving with the product? What benefits have you realized? Having our platforms talk to each other

Tealium allows brands to leverage the power of its known customer asset.

What do you like best? Being able to create actionable audiences based on valuable behaviours means that investment in CX and customer data experiences can be capitalised in an ever increasing number of ways. What do you dislike? There is a steep learning curve which can spook clients that don’t quite have the internal sophistication to leverage it and they can sometimes resent having to invest in skilled implementors on top of the platform fees in order to get the most out of it. ...

Having a 360 consumer is great stitching not so much

What do you like best? Being able to create attributes using an intense logic with tally's etc helps us to utilize the full potential of our data. What do you dislike? Having no ability to remove a stitch causes issues for us in the GDPR field, we would like to be able to make logic when to stitch and when not to stitch but also to remove only portions of the data in stitched profile. What problems are you solving with the product? What benefits have you realized? The CDP is an ...

TAS for better CX

What do you like best? easy to use fast access to insights real time data What do you dislike? not much lack of helping hands proactive consulting Recommendations to others considering the product: Test it What problems are you solving with the product? What benefits have you realized? visualizing customer behaviour act on received data

Very easy to use

What do you like best? Clear UI, all the features you would expect and well integrated with most other tools we use. What do you dislike? Integration with Appnexus is not finished yet. This is essential for us. What problems are you solving with the product? What benefits have you realized? Identifying and segmenting audiences.

Smooth Onboard - Boundless Potential

What do you like best? We recently onboarded as a customer and have enjoyed a professionaland well informed engagement to date. Designand Planning meetings were well attended by appropriately skilled staff and our use cases were analysed and turned around promptly. We have only just scratched the surface the product but even within a matter of weeks we have surfaced not only valuable customer insight but also identified key areas where our own data layer would benefit from enhancement. ...

Great solution for omni-channel marketing

What do you like best? Creating audiences easily and using them across different solutions and channels. What do you dislike? The way to find what is where is a bit hard sometimes. What problems are you solving with the product? What benefits have you realized? Using webhook let us to connect to our CRM system and also Adwords connection is a very useful use case for us.