Supermetrics Reviews in July 2025: User Ratings, Pros & Cons

"Supermetrics is SUPER"

What do you like best about Supermetrics? I LOVE the number of options for connectors I have for data studio. This really allows me to take my reports above and beyond just a regular report. What do you dislike about Supermetrics? I really dislike the restriction of certain connectors to different levels. I feel like I should be allowed to get all connectors if I want with a limited number of total connectors because some that are included in the Pro plan are google products that already ...

"A Great Aggregation Digital Marketing Tool to build dashboards"

What do you like best about Supermetrics? Connects to multiple platforms to organize multiple data points across those platforms What do you dislike about Supermetrics? A bit of a learning curve to build queries Recommendations to others considering Supermetrics: Take you time to learn the platform and "play" with it. What problems is Supermetrics solving and how is that benefiting you? Data Aggregation across multiple platforms into one dashboard.

"Powerful tool to connect and analyze your website data!"

What do you like best about Supermetrics? I primarily use the Supermetrics connector for Google Data Studio so that we can connect things like Google My Business, SEMrush, and any social media platforms. The connections work pretty seamlessly and allow you to view data that is otherwise very difficult to represent in a Google Data Studio report. I have also used Supermetrics for sheets which allows you to easily pull in various data sources to a Google sheet. This connection is also very ...

"Powerful tool to connect and analyze your website data!"

What do you like best about Supermetrics? I primarily use the Supermetrics connector for Google Data Studio so that we can connect things like Google My Business, SEMrush, and any social media platforms. The connections work pretty seamlessly and allow you to view data that is otherwise very difficult to represent in a Google Data Studio report. I have also used Supermetrics for sheets which allows you to easily pull in various data sources to a Google sheet. This connection is also very ...

"Very useful overall, but not happy with how some things are handled"

What do you like best about Supermetrics? Pulling data into Google Sheets makes it easy for me to analyze. What do you dislike about Supermetrics? I was happy.. but then functionality stopped working with the error message that I was on the free version. I checked my account and saw that the annual renewal was a few days away, so I submitted a support ticket. The ticket wasn't replied to for several days, until my subscription actually expired. They did not acknowledge their problem and ...

"Forced a price increase during a period we already prepaid and then would not refund"

What do you like best about Supermetrics? combining data from more than 50 google ads accounts What do you dislike about Supermetrics? We have used super metrics for years and it fails to load in data studio constantly then out of the blue they forced a price increase on us during a period we already prepaid and then would not refund when we cancelled. The price went from $65 to $382 per month which is a huge increase. Recommendations to others considering Supermetrics: just use regular ...

"Is incredibly useful, but the price increase makes me uncomfortable"

What do you like best about Supermetrics? Is probably one of the best tools to make your marketing reports accurate and fast. Is easy to extract and manipulate data, too few options in the market can do the same. What do you dislike about Supermetrics? The price increase in less than one year is just hard to justify, from 49 usd each mont to 199 usd if you want daily updates. 4 times the cost in a short time. Probably the price will go even higher. Is just too expensive for what it is right ...

"Great tool for aggregation of digital marketing data"

What do you like best about Supermetrics? Its connection to multiple platforms with automated reports allows for the creation of holistic reports What do you dislike about Supermetrics? there is a little bit of a learning curve when it comes to knowledge of building queries and google sheets What problems is Supermetrics solving and how is that benefiting you? Data aggregation of multiple site and digital marketing data

"Great tool for aggregation of digital marketing data"

What do you like best about Supermetrics? Its connection to multiple platforms with automated reports allows for the creation of holistic reports What do you dislike about Supermetrics? there is a little bit of a learning curve when it comes to knowledge of building queries and google sheets What problems is Supermetrics solving and how is that benefiting you? Data aggregation of multiple site and digital marketing data

"Great data source access, lots of troubleshooting"

What do you like best about Supermetrics? Supermetrics has access to some hard-to-find digital marketing sources such as Pinterest Ads or Instagram posts. The amount of data-points available is generally all-encompassing as far as API endpoints go, and we're able to use the Sheets edition to help fill in gaps from our other ETL tools. What do you dislike about Supermetrics? Supermetrics offers functionality such as error handling and email alerts, however I have yet to see either of these ...