Supermetrics Reviews in July 2026: User Ratings, Pros & Cons

"I'd be lost without Supermetrics"

What do you like best about Supermetrics? I run a performance marketing agency that relies on data to make better-informed decisions. Having Supermetrics available has eliminated a massive amount of time that we used to extract data manually in a really inefficient way. We rely heavily on Google Data Studio reports for both clients and internally in the agency. The data connection provided by Supermetrics means we can get data from all the platforms we use. We can report, analyze and act on ...

"Really useful took for digital agencies"

What do you like best about Supermetrics? Supermetrics appears to have the best range of integrations with online services, so we are easily able to pull together data from multiple sources for clients within unified dashboards. What do you dislike about Supermetrics? Nothing - it's really intuitive to use and covers all our needs. What problems is Supermetrics solving and how is that benefiting you? It helps address the challenge of bringing data together from multiple sources in an ...

"Comprehensive Reporting tool, Not user friendly"

What do you like best about Supermetrics? There is a ton of customization available. What do you dislike about Supermetrics? It can become slow and tedious. I have issues exporting PDFs as well. What problems is Supermetrics solving and how is that benefiting you? We use this to report on all of our advertising channels. We have been able to compare channel ROI.

"Supermetrics works great to connect all of our digital marketing efforts"

What do you like best about Supermetrics? Supermetics seamlessly connects our Shopify store and all of our ad accounts including Facebook & Instagram ads, Google Ads, Bing Ads, TikTok Ads, and Pinteret Ads so we can get real-time time updates on our sales and marketing spend to make real-time decisions. What do you dislike about Supermetrics? There is some data that Supermetics can't download from Shopify like the number of new customers by day which is a key data point needed to determine ...

"The best system for bringing reports together"

What do you like best about Supermetrics? Supermetrics brings together a wide range of data into a single report. What do you dislike about Supermetrics? There is some learning to get the most out of the system. What problems is Supermetrics solving and how is that benefiting you? Simple Google Sheets for Clients.

"We couldn't operate at scale without it!"

What do you like best about Supermetrics? It's a super reliable service that we completely depend on. What do you dislike about Supermetrics? The updated pricing did cause confusion. What problems is Supermetrics solving and how is that benefiting you? Connecting to multiple sources on mass for a variety of clients.

"Can't live without Supermetrics"

What do you like best about Supermetrics? The ability to collate data from all these data sources into a Google Sheet What do you dislike about Supermetrics? That they don't cover every single thing... Unrealistic I know What problems is Supermetrics solving and how is that benefiting you? Any ad hoc data analysis starts with Supermetrics - can't really do my job without it. Makes data accessible to everyone

"Great Product, Needs stability and speed improvements"

What do you like best about Supermetrics? Does everything we need at this point. I've been using it for facebook, shopify, and GA. What do you dislike about Supermetrics? Stability. I do hour queries on your enterprise plan and check occassionally while my team checks daily and hourly. I get lots of reports from my team when the data is broken and I have to rerun. What problems is Supermetrics solving and how is that benefiting you? Source of Truth reporting with ad spend

"Api toolbox for data analysis"

What do you like best about Supermetrics? Ease of use. Plenty of connectors to get the data in real-time. The granularity of the fields exportable. What do you dislike about Supermetrics? Product segmentation (sheets, excel, data studio, ...) Pricing segmentation (integration per tier) What problems is Supermetrics solving and how is that benefiting you? Marketing Dashboard consolidation Adhoc analysis (GA mostly)

"Makes compiling and analysing data easier"

What do you like best about Supermetrics? I like how easy and quick Supermetrics is to use. It would take significantly longer to manually pull data from several data sources together without the tool. What do you dislike about Supermetrics? Some user functions could be improved. E.g. in the filter section you have to write exactly the condition of the filter - often I find this doesn't work as I'm not sure of the casing or the wording used for the condition. E.g. filter 'campaign status' = ...