Supermetrics Reviews in July 2026: User Ratings, Pros & Cons

"In an every changing digital landscape, its hard to imagine a world without Supermetrics"

What do you like best about Supermetrics? As an agency, the vast number of integrations available makes it ideal for essentially all of our clients, whatever the size. In particular, I love the Google Sheets plugin which has saved me many hours of analysing advertising campaign data. What do you dislike about Supermetrics? For the most part, very little. We've had issues with outages like everyone from time to time, but I feel that speaks to more how critical it's become to our ...

"Fantastic for automating data pulls"

What do you like best about Supermetrics? The Gsheet feature automatically pulls in data from ad platforms and other data sources vs. manually pulling it. What do you dislike about Supermetrics? It's not designed to pull big loads of data, so think small/moderate pulls. What problems is Supermetrics solving and how is that benefiting you? Saving time by automatically pulling data that feeds into reports and other dashboards.

"Good connectors, but a lot of them so basic"

What do you like best about Supermetrics? Lots of connectors, good service, nice platform. What do you dislike about Supermetrics? Some connectors offer poor configuration and zero references for understanding how it works. What problems is Supermetrics solving and how is that benefiting you? Fast and accurate reporting, also a way to take better marketing decisions.

"Supermetrics is easy to use, flexible for what I need, intuitive to learn, and extremely fast!"

What do you like best about Supermetrics? The flexibility and easy-to-use interface allow me to quickly pull data for my clients and explore other options for data analysis. What do you dislike about Supermetrics? There are limitations around 'Data Transfer' that could use both, more options and more documentation around why options aren't available. Recommendations to others considering Supermetrics: Supermetrics is very easy to use so don't overcomplicate it. Utilizing Google Sheets, as ...

"Supermetrics does exactly what you need for reporting"

What do you like best about Supermetrics? We use Supermetrics to connect social media accounts to Google Data Studio in order to create extensive dashboards and reports. We like that the installing of the sources to Google Data Studio was very easy and fast. Also the first use is very easy as long as you like to work with data, metrics and formulas. From there, there is a whole world to explore and graphs to create. There are rarely any problems with the connectors. What do you dislike ...

"I’ve used Supermetrics for years and I love it!"

What do you like best about Supermetrics? I use it for managainf budgets and KPIs across all of my marketing clients. It's amazing having everything I need in one place! What do you dislike about Supermetrics? I think the only issues I've faced are the odd time out which is understandable when importing thousands of rows of data. Recommendations to others considering Supermetrics: Definitely worth the price, I've taken it with me to every job I've had and it improve effociency tenfold. What ...

"It's very useful"

What do you like best about Supermetrics? It gives us access to all the platforms and can easily combine data across all platforms. As a result, I would say it helps me a lot, not only in work and save me a bunch of time. What do you dislike about Supermetrics? Sometimes queries are slow, and sometimes the access got denied, which I hope the team can fix so that we can all use this convenient tool smoothly without andy holding back. Recommendations to others considering Supermetrics: use ...

"Very useful tool. A must have for tracking performance and spending"

What do you like best about Supermetrics? Easy and efficient method of pulling campaign data into one sheet. What do you dislike about Supermetrics? Can be a bit finicky opening the correct sidebar - often have to wait a second for it to pop up. Recommendations to others considering Supermetrics: Double check if it works well with the platform you're using - ie. it works great for Facebook marketplace, but not as well with DV360. What problems is Supermetrics solving and how is that ...

"Great solution for multi-channel reporting and analysis"

What do you like best about Supermetrics? Automated data pulls across channels to formulate a master tracker and other dashboards for performance analysis. The templates function is great so you rarely have to start from scratch. What do you dislike about Supermetrics? Some formatting issues like %s may need to be calculated separately, but that's an easy workaround considering SM pulls the data in for you. Beyond that, errors are largely due to the platforms themselves and not SM's fault, ...

"The best efficiency tool ever"

What do you like best about Supermetrics? It is good to have all the data sources in one system and the user experience is easy and simple. What do you dislike about Supermetrics? Not available for app analytics such as integrations with Appsflyer What problems is Supermetrics solving and how is that benefiting you? Time saving tool for automation and data analysis