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Supermetrics Reviews in July 2026: User Ratings, Pros & Cons

Streamline your marketing metrics with Supermetrics.

4.1

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Supermetrics Reviews & Ratings

4.1

Very Good

Based on 221 ratings & 711 reviews

Rating Distribution

Excellent

(460)

Very Good

(211)

Good

(21)

Poor

(6)

Terible

(13)

Supermetrics pros and cons

  • Reviewers find it easy to use, pulling data fast and reliably with minimal training.

  • A wide variety of connectors lets users combine many data sources in one place.

  • Integration with Looker Studio and Google Sheets automates reporting effectively.

  • Customer support is responsive and helpful.

  • Many reviewers find the pricing high, especially for sole traders or small users.

  • Some report occasional bugs, instability or needing to reconnect data sources.

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Showing 381-390 out of 711

AU

Anonymous User

03/08/22

4.5 out of 5

"Invaluable for your business"

What do you like best about Supermetrics? Leveraging programs we are already familiar with (Google Sheets) and being able to automate reporting. What do you dislike about Supermetrics? In order to get the data you are looking for it does take more time during setup. What problems is Supermetrics solving and how is that benefiting you? Identifying performance across channels and adjusting budgets accordingly.

AU

Anonymous User

03/08/22

3.5 out of 5

"Great tool that works well with Google Data Studio"

What do you like best about Supermetrics? Integration with Google Data Studio allows for easy data collectiong and presentations. What do you dislike about Supermetrics? Learning curve was scary at first, for someone who is just a digital marketer, but what you understand the concepts and hook everything up it's easy to work with. What problems is Supermetrics solving and how is that benefiting you? Solving the issue of providing digital campaign dashboards for senior executives. It's ...

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MM

Mauritz M

03/08/22

5 out of 5

"Supermetrics saves me countless hours every week. An incredible tool for anyone who works with data."

What do you like best about Supermetrics? The ability to pull data from multiple sources into the same google sheet has become a large part of how I report to clients. The time Supermectrics saves me is what I like best. What do you dislike about Supermetrics? Sometimes when I run complicated queries across multiple data sources in Google Sheets, the data is inaccurate. What that means is that I end up updating each query separately. I would save time if I knew the data was more reliable by ...

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AU

Anonymous User

03/08/22

2 out of 5

"Very glitchy"

What do you like best about Supermetrics? It's very helpful unless multiple team members need to use at once What do you dislike about Supermetrics? The above answer - unable for multiple team members What problems is Supermetrics solving and how is that benefiting you? Linking our connections and pulling insights

AU

Anonymous User

03/08/22

5 out of 5

"Upgrading to Enterprise"

What do you like best about Supermetrics? We've been using Supermetrics for multiple years now and with just a basic account. Recently however we upgraded to a a multiuser account and expanded our scope with super metrics. This process was painless and the support provided from the team at Supermetrics has been fantastic so far. What do you dislike about Supermetrics? We've found that the pricing for BigQuery integrations to be a touch on the high side but if it comes with the same levels ...

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AU

Anonymous User

03/08/22

4 out of 5

"Supermetrics is an easy system to work with once you build out your first query."

What do you like best about Supermetrics? It's not complicated to build out a query and I like that the Supermetrics team quickly releases emails when there is a system-wide isssue. It's a cost-efficient tool compared to its competitors. What do you dislike about Supermetrics? Sometimes queries fail / take longer than 20+ to work. What problems is Supermetrics solving and how is that benefiting you? Pulling advertising data from multiple sources without needing to go in each platform. It ...

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JC

Jefferson C

03/08/22

5 out of 5

"Super review"

What do you like best about Supermetrics? Easy way to get and provide the informations when you need What do you dislike about Supermetrics? When you first log into the platform took to long time Recommendations to others considering Supermetrics: Easy to use What problems is Supermetrics solving and how is that benefiting you? soving problems with google analitics very fast way. Yes

TB

Thomas B

03/07/22

4.5 out of 5

"The perfect buddy for GDS reports"

What do you like best about Supermetrics? We can connect Facebook Ads and other platforms in our GDS reports What do you dislike about Supermetrics? Still needs some more connections to be really powerful What problems is Supermetrics solving and how is that benefiting you? Connect more accounts on Google Data Studio

AU

Anonymous User

03/07/22

5 out of 5

"Best Third Party Tool For Market Automated Data Integration"

What do you like best about Supermetrics? Supermetrics helps to connect with different Ad-vendors data such as Microsoft Bing Ads, Facebook & Instagram Ads, Google Ads, Pinterest Ads, and many more. One does not need to write ETL scripts to ingest these daily data into the data warehouse. What do you dislike about Supermetrics? Sometimes the automated process fails because the latest data is not present. But the support team is swift in resolving the issues. Recommendations to others ...

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TI

Trevor I

03/07/22

4.5 out of 5

"Makes My Data Studio Reports A Lot More Meaningful"

What do you like best about Supermetrics? The Social Media Connectors are very robust. The difference between the built-in YouTube and the SuperMetrics connector is night and day. SuperMetrics includes the video published date, and for my reporting, this keeps me from having to go into the admin of our YouTube account for the information. What do you dislike about Supermetrics? The data load times can take a while. I've noticed, especially if two people are working, or have open, the same ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].