Supermetrics Reviews in June 2025: User Ratings, Pros & Cons

"Invaluable for your business"

What do you like best about Supermetrics? Leveraging programs we are already familiar with (Google Sheets) and being able to automate reporting. What do you dislike about Supermetrics? In order to get the data you are looking for it does take more time during setup. What problems is Supermetrics solving and how is that benefiting you? Identifying performance across channels and adjusting budgets accordingly.

"Extremely helpful tool, saves hours of valuable time."

What do you like best about Supermetrics? There is a huge variety of data sources that Supermetrics connects with and lets you pull the data into whatever format works best for you. I have feeds from several advertising platforms all coming into the same format which makes it simple to build dashboards quickly see the total impact of our digital marketing efforts. What do you dislike about Supermetrics? Every once and a while one of my automation created through Supermetrics with Google ...

"Supermetrics is a great API tool for refreshing data."

What do you like best about Supermetrics? It is a great way to sync data from multiple sources to get an overview of what is happening with your media. I am currently using it to automate pulling daily Facebook performance. My previous employer was a large retail organization, and this tool was fantastic for critical days like Black Friday and Cyber Monday to get a pulse on real-time digital media performance to make impactful optimizations that helped better drive sales. What do you ...

"Great experience with Supermetrics"

What do you like best about Supermetrics? I like how that with Supermetrics, you can display data easily and updating is very simple too. What do you dislike about Supermetrics? I wouldn't say I like how long it can take to perform some of the queries. Recommendations to others considering Supermetrics: It takes a couple of times to get used to Supermetrics, but it is a very good product. What problems is Supermetrics solving and how is that benefiting you? I'm am doing weekly reporting ...

"Supermetrics is an easy system to work with once you build out your first query."

What do you like best about Supermetrics? It's not complicated to build out a query and I like that the Supermetrics team quickly releases emails when there is a system-wide isssue. It's a cost-efficient tool compared to its competitors. What do you dislike about Supermetrics? Sometimes queries fail / take longer than 20+ to work. What problems is Supermetrics solving and how is that benefiting you? Pulling advertising data from multiple sources without needing to go in each platform. It ...

"Great tool that works well with Google Data Studio"

What do you like best about Supermetrics? Integration with Google Data Studio allows for easy data collectiong and presentations. What do you dislike about Supermetrics? Learning curve was scary at first, for someone who is just a digital marketer, but what you understand the concepts and hook everything up it's easy to work with. What problems is Supermetrics solving and how is that benefiting you? Solving the issue of providing digital campaign dashboards for senior executives. It's ...

"Very glitchy"

What do you like best about Supermetrics? It's very helpful unless multiple team members need to use at once What do you dislike about Supermetrics? The above answer - unable for multiple team members What problems is Supermetrics solving and how is that benefiting you? Linking our connections and pulling insights

"Great service"

What do you like best about Supermetrics? There are many API connections to all current data sources needed for marketing. The service is reliable and easy to setup and manage. The support is fast and they inform me about everything in advance. What do you dislike about Supermetrics? The cost is little higher, but it corresponds with the services quality and versatility. Other than that, there are no dislikes or negative experiences I have with this service. Recommendations to others ...

"Good tool for integrating Facebook data into a Google Data Studio Report"

What do you like best about Supermetrics? I use the SuperMetrics Data Studio App to integrate Facebook Ads data into a dashboard that includes multiple Paid Ad Sources. What do you dislike about Supermetrics? For the purposes of a DataStudio add-on plugin I don't have any dislikes about the tool. What problems is Supermetrics solving and how is that benefiting you? I needed a tool to integrate Facebook data into a comprehensive paid media report and SuperMetrics did the trick!

"Best Third Party Tool For Market Automated Data Integration"

What do you like best about Supermetrics? Supermetrics helps to connect with different Ad-vendors data such as Microsoft Bing Ads, Facebook & Instagram Ads, Google Ads, Pinterest Ads, and many more. One does not need to write ETL scripts to ingest these daily data into the data warehouse. What do you dislike about Supermetrics? Sometimes the automated process fails because the latest data is not present. But the support team is swift in resolving the issues. Recommendations to others ...