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Supermetrics Reviews in July 2026: User Ratings, Pros & Cons

Streamline your marketing metrics with Supermetrics.

4.1

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Supermetrics Reviews & Ratings

4.1

Very Good

Based on 221 ratings & 711 reviews

Rating Distribution

Excellent

(460)

Very Good

(211)

Good

(21)

Poor

(6)

Terible

(13)

Supermetrics pros and cons

  • Reviewers find it easy to use, pulling data fast and reliably with minimal training.

  • A wide variety of connectors lets users combine many data sources in one place.

  • Integration with Looker Studio and Google Sheets automates reporting effectively.

  • Customer support is responsive and helpful.

  • Many reviewers find the pricing high, especially for sole traders or small users.

  • Some report occasional bugs, instability or needing to reconnect data sources.

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Showing 371-380 out of 711

EM

Eduardo M

03/10/22

4 out of 5

"Supermetrics is the integrator we need to make our media reports"

What do you like best about Supermetrics? Supermetrics uses exactly the same terms as media tools, it makes our day-to-day life easier. What do you dislike about Supermetrics? Sometimes it happens that Supermetrics drops some fields or disconnects some accounts unexpectedly. This ends up hurting our reports. What problems is Supermetrics solving and how is that benefiting you? The ability to combine everything into a single report is what I like most about Supermetrics.

AU

Anonymous User

03/10/22

5 out of 5

"The best to do reports"

What do you like best about Supermetrics? It is simple, easy to use. The dashboards how you create is the most clear and practical What do you dislike about Supermetrics? I don't dislike Supermetrics. I like everything What problems is Supermetrics solving and how is that benefiting you? Agility. I have more free time

AU

Anonymous User

03/10/22

5 out of 5

"Most reliable data connector!"

What do you like best about Supermetrics? This is the best data tool we have ever used! It's not just super reliable, it also covers all the marketing platforms you'll need. Analysing has never been so easy! What do you dislike about Supermetrics? The team and data management interface could be better. What problems is Supermetrics solving and how is that benefiting you? We are using this tool together with Google Data Studio. So far, no discrepancies or no delays... Also, the attribution ...

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AU

Anonymous User

03/10/22

4 out of 5

"Great for reporting"

What do you like best about Supermetrics? Very easy to set up, works consistently with data directly into Google Sheets/ What do you dislike about Supermetrics? Links to platform data can break when logins change, so more alerts on this would be ideal What problems is Supermetrics solving and how is that benefiting you? Solves our day to day reporting, emoving lots of the manual work.

BP

Borja P

03/09/22

4 out of 5

"La mejor opción que he probado para Data Studio"

What do you like best about Supermetrics? Supermetrics ha sido una gran ayuda para poder mostrar datos de Facebook, Instagram y Social Ads de manera individual y conjunta en el mismo informe de manera bastante sencilla. Una vez te familiarizas con la manera de mostrar los datos el sistema es muy intuitivo. Me gusta, sobre todo, que incluso te deja crear tus propios parámetros. Además, hay pocos, pero los gráficos de la comunidad son el completmento perfecto para que los informes tengan ...

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AU

Anonymous User

03/08/22

4.5 out of 5

"Invaluable for your business"

What do you like best about Supermetrics? Leveraging programs we are already familiar with (Google Sheets) and being able to automate reporting. What do you dislike about Supermetrics? In order to get the data you are looking for it does take more time during setup. What problems is Supermetrics solving and how is that benefiting you? Identifying performance across channels and adjusting budgets accordingly.

AU

Anonymous User

03/08/22

4 out of 5

"Great experience with Supermetrics"

What do you like best about Supermetrics? I like how that with Supermetrics, you can display data easily and updating is very simple too. What do you dislike about Supermetrics? I wouldn't say I like how long it can take to perform some of the queries. Recommendations to others considering Supermetrics: It takes a couple of times to get used to Supermetrics, but it is a very good product. What problems is Supermetrics solving and how is that benefiting you? I'm am doing weekly reporting ...

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AC

Adam C

03/08/22

4.5 out of 5

"Extremely helpful tool, saves hours of valuable time."

What do you like best about Supermetrics? There is a huge variety of data sources that Supermetrics connects with and lets you pull the data into whatever format works best for you. I have feeds from several advertising platforms all coming into the same format which makes it simple to build dashboards quickly see the total impact of our digital marketing efforts. What do you dislike about Supermetrics? Every once and a while one of my automation created through Supermetrics with Google ...

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AC

Adam C

03/08/22

4.5 out of 5

"Extremely helpful tool, saves hours of valuable time."

What do you like best about Supermetrics? There is a huge variety of data sources that Supermetrics connects with and lets you pull the data into whatever format works best for you. I have feeds from several advertising platforms all coming into the same format which makes it simple to build dashboards quickly see the total impact of our digital marketing efforts. What do you dislike about Supermetrics? Every once and a while one of my automation created through Supermetrics with Google ...

Read more

KS

Kendra S

03/08/22

4 out of 5

"Supermetrics is a great API tool for refreshing data."

What do you like best about Supermetrics? It is a great way to sync data from multiple sources to get an overview of what is happening with your media. I am currently using it to automate pulling daily Facebook performance. My previous employer was a large retail organization, and this tool was fantastic for critical days like Black Friday and Cyber Monday to get a pulse on real-time digital media performance to make impactful optimizations that helped better drive sales. What do you ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].