Supermetrics Reviews in June 2025: User Ratings, Pros & Cons

"Great Data Automation Tool"

What do you like best about Supermetrics? The thing I like best about Supermetrics is the ability to pull data from multiple data sources. Working at an agency where we run ads on Google, FB, LinkedIn, Pinterest, TikTok, etc., it is useful to be able to pull all data into a google sheet. You can also schedule the queries to update at any time so you don't have to put in to much effort once you create the query. What do you dislike about Supermetrics? The main thing I dislike about ...

"Still the best data exporting tool for online advertisers/marketers"

What do you like best about Supermetrics? I am using SuperMetrics now for about 4 years and I couldn't live without it. When you have to manage all kinds of online campaigns on multiple channels (Google Ads, Microsoft Ads, LinkedIn Ads, Facebook Ads, etc), SuperMetrics makes it very easy to create performance reports/dashboards that keep track of these campaigns and will refresh automatically (I am using the daily refresh in the morning before my workday starts). I use SuperMetrics in ...

"Hard to cancel, expensive, does not work"

What do you like best about Supermetrics? Nothing about the experience was positive. What do you dislike about Supermetrics? Expensive product that does not work as intended. Customer support gaslights you - and then you can't cancel until end of quarter or get a refund due to their policy. Recommendations to others considering Supermetrics: Find a better option. What problems is Supermetrics solving and how is that benefiting you? N/a

"Easy to setup, not so easy to manage"

What do you like best about Supermetrics? It almost works out of the box. It has a lot of connectors, it can import a lot of data to Google Universal Analytics, to Google Sheets or to other destinations (such as databases, BigQuery or DataStudio). Some connectors need more manual setup using the API keys, but documentation is comprehensive and easy to follow. What do you dislike about Supermetrics? It costs quite some money and you realize it as soon as your business scales up. Managing ...

"Supermetrics is the most complete tool, but super expensive."

What do you like best about Supermetrics? Supermetrics is the most complete tool regarding data pull. It is so reliable and it's rarely offline, so you can trust that you'll get the data every time you need it. Supermetrics also offers you a lot of connectors between platforms so you can have the data you need. Furthermore, its user experience is very good, you can easily set up your accounts on your own. What do you dislike about Supermetrics? The price is way too high. Regarding all the ...

"Very good tool to report from diffrent sources. Quite good for automatic reports. Total Time-Safer!"

What do you like best about Supermetrics? Many connectors & good for automatization What do you dislike about Supermetrics? The interface could be easier for newbies What problems is Supermetrics solving and how is that benefiting you? Automatic reportings with several sources

"Excellent product"

What do you like best about Supermetrics? The Google Sheets integration is excellent. What do you dislike about Supermetrics? Everything is perfect but the price. But nothing good is cheap. Recommendations to others considering Supermetrics: Invest time in learning how to use the tool What problems is Supermetrics solving and how is that benefiting you? It provides a lot of automation solutions, which we require as an agency.

"Ridiculous price hike and unstable connectors"

What do you like best about Supermetrics? It's easy to connect and the setup is rather straightforward. What do you dislike about Supermetrics? The incredibly ridiculous price increase since this March. It's basically the same product but they've decided to charge 3x to 4x more of the original price without any solid reasons to justify the price bump. The connectors are not always stable and I can't really recall how many hours I've wasted just to get something simple to work. Their support ...

"Supercharger for Google Data Studio"

What do you like best about Supermetrics? Supermetrics provides an easy way to connect non-Google data sources to my Google Data Studio reports in real-time. This has been critical for my my advertising reports and dashboards, What do you dislike about Supermetrics? Metric and dimension names are inconsistent across data sources. This may be due to the networks themselves and not Supermetrics, but it makes building reports to compare performance across ad networks challenging. What problems ...

"Dramatic Reduction in Quality Recently"

What do you like best about Supermetrics? I've been a loyal Supermetrics user and have recommended Supermetrics to colleagues and clients for years. The interface for the Google Sheets connector is straightforward, and there are a lot of essential platform connectors available. What do you dislike about Supermetrics? Lately I've become dissatisfied: - Facebook queries began failing several weeks ago. Supermetrics claims this is due to a Facebook API issue; however, I can run the same ...