Supermetrics Reviews in July 2026: User Ratings, Pros & Cons

"Director of Media Planning & Buying"

What do you like best about Supermetrics? The ease to integrate all media data into Google Data Studio for customized dashboard solutions. What do you dislike about Supermetrics? I've very much enjoyed working with Supermetrics and don't have any complaints at this time. What problems is Supermetrics solving and how is that benefiting you? Connection of data to a single source to review analytics across multiple sources.

"Supermetrics review"

What do you like best about Supermetrics? hav ing all the data pulled in one sheet makes it easy for me to use and analyze What do you dislike about Supermetrics? the queries break easily and it becomes frustrating What problems is Supermetrics solving and how is that benefiting you? it helps me analyze data in a quick and easy way

"Supermetrics is the Best of the Bunch"

What do you like best about Supermetrics? Supermetrics is easy to use, reliable and has an expansive collection of data connections that they are always adding. Those are pretty much the three things you look for in this type of service. What do you dislike about Supermetrics? The least helpful thing about Supermetrics is the pricing. It's definitely on the higher end of solutions. More than that they are constantly changing the lineup of connectors for certain tiers and whenever you make ...

"Straight-forward and very useful"

What do you like best about Supermetrics? All KPIs are accessible and easy to find, unlike in Google Data Studio native sources. What do you dislike about Supermetrics? Reports can crash and there are some limitations in the variety of dimensions/KPIs that can be pulled together. What problems is Supermetrics solving and how is that benefiting you? Time-saving and the ability to mix/blend data from different sources

"Fully automated our paid data with our data warehouse"

What do you like best about Supermetrics? Automation and easy to connect. It was a pleasant way to setup and integrated the data. What do you dislike about Supermetrics? The only downside is the pricing structure. It was expensive but worth it. Also need to work on the CX design for Google Sheet addon What problems is Supermetrics solving and how is that benefiting you? We were manually updating our data from different sources, and it cost us so much unproductive time and additional money. ...

"An efficient tool for day-to-day analytics for Instagram"

What do you like best about Supermetrics? I like the scheduling options where I can receive reports automatically instead of going to the Instagram app and downloading data myself, which would also require me to clean data. For Supermetric, I can select as many or as few metric I would like. What do you dislike about Supermetrics? I wish it can plug inside the organic Twitter API which would be very helpful to my day-to-day job. The UI can be more intuitive when clicking account. I ...

"About using SM in a bank in the marketing team"

What do you like best about Supermetrics? The agility in data extraction, it's amazing how I can join several data sources simultaneously in spreadsheets, and thus reduce the manual work in extracting this data. What do you dislike about Supermetrics? I still have difficulty extracting some custom metrics. Especially on facebook, when I create a custom conversion, I can't bring that number back to the base automatically What problems is Supermetrics solving and how is that benefiting ...

"Powerful & easy to use, specially when working regularly with marketing data from various channels."

What do you like best about Supermetrics? Various connectors support and easy automation for a daily refresh of marketing data. Usually immediate & reliable with the data. Support to new data sources and connectors is pretty fast. Easy to learn and use. What do you dislike about Supermetrics? The pricing (both individual and team). If one license could do multiple things (Like One license could pull data into Google Sheets AND MS Excel AND Data Studio, that would be great. Buying individual ...

"Supermetrics is an essential tool if you work across multiple marketing channels/products/websites"

What do you like best about Supermetrics? Getting data from different platforms and tools is fairly straightforward. What do you dislike about Supermetrics? Sometimes you need to re-authenticate access to different platforms, or there's some error, so if you have a lot of connectors and different dashboards, you need to check the source maybe once a week to ensure everything is working correctly. What problems is Supermetrics solving and how is that benefiting you? Combining data from ...

"Best software for compiling metrics"

What do you like best about Supermetrics? Supermetrics makes reporting a breeze. This is the best software I've found and I've tried them all for reporting and organizing data for clients. What do you dislike about Supermetrics? The biggest issue with any of these softwares is that they constantly have bugs and issues and load incredibly slow What problems is Supermetrics solving and how is that benefiting you? If you could help stabilize the connections with the platforms so that reports ...