Supermetrics Reviews in June 2025: User Ratings, Pros & Cons

"Automations made easy in Google Sheets"

What do you like best about Supermetrics? Supermetrics acts as a great catalyst in automating data capture and ingestion into Google Sheets, reducing the need to export and import multiple CSVs from different sources. What do you dislike about Supermetrics? Managing users and access within licenses can be challenge. What problems is Supermetrics solving and how is that benefiting you? It's helping us automate marketing spend captures to track spends against budget, ensuring we are being ...

"Great tool to compensate for certain data holes in GA4"

What do you like best about Supermetrics? Through the switch from Universal Analytics to GA4, I lost a lot of data points and overall a lot of efficiency in some analysis. Supermetrics allows me to mitigate that. What do you dislike about Supermetrics? We are present across multiple platforms and it can be costly and hard to understand which plans do we need to cover every single one of our platforms. What problems is Supermetrics solving and how is that benefiting you? We are using ...

"All in one tool for data connections"

What do you like best about Supermetrics? Its easy, and super for pulling data from Facebook Ads. What do you dislike about Supermetrics? Its a bit slow at times, But thats natural when collecting huge amounts of data. What problems is Supermetrics solving and how is that benefiting you? Getting an overview of our Ads performance, getting data and statistics in a digestible way.

"Flexible transfers from any point A to point B"

What do you like best about Supermetrics? Incredibly easy to set up reliable data vis using Supermetrics -> BigQuery -> Data Studio What do you dislike about Supermetrics? Authentication is a bit tricky at scale - transfers with multi-auth are higher risk of single-point-failure. What problems is Supermetrics solving and how is that benefiting you? Businesses run on data, and getting data from many sources into one central location is key to our ability to analyze.

"Useful API to draw ecommerce data to spreadsheets for further usage"

What do you like best about Supermetrics? Ability to export data in a very granular way, allowing data analysts to breakdown data sources into parameters that the original platform may not support. For instance, Shopify, Facebook. Google Analytics, etc. What do you dislike about Supermetrics? The usefulness of Supermetrics really depends on the API connection. there are occasions where the API towards Facebook or Google Ads does not work for 2 days straight. What problems is Supermetrics ...

"Excellent Product, Customer Service is Improving"

What do you like best about Supermetrics? My favorite aspect of Supermetrics is the ability to connect to so many platforms from so many programs like Google Sheets, Microsoft Excel, Big Query, and other API endpoints. We use it to help automate our reports and to keep tabs on budgets throughout the month. And while the initial setup was tricky for some users, it's actually fairly easy to use--from setting up queries to scheduling triggered refreshes of the data set. What do you dislike ...

"A very good tool for data aggregation"

What do you like best about Supermetrics? The multiple data connectors and the ease of blending data and creating automated reporting What do you dislike about Supermetrics? The cost. 6,000 per year is a little steep to justify given the cost of alternatives. What problems is Supermetrics solving and how is that benefiting you? Mainly automated reporting.

"Supermetrics has been a vital piece of my role for 4+ years"

What do you like best about Supermetrics? I most commonly use Supermetrics' Google Sheets connector to query marketing and performance data. Their UI for building queries in Google Sheets used to be lacking, but they have improved it considerably in the last couple of years. It is very easy and intuitive to use. The number of data sources you can connect to is unmatched, and connecting dynamically updating data to Google Sheets opens up a world of possibility for building dashboards, ...

"Solid tool"

What do you like best about Supermetrics? The portfolio of connectors is very decent. What do you dislike about Supermetrics? Sometimes unstable in terms of monthly refresh and email notifications. What problems is Supermetrics solving and how is that benefiting you? Aggregating different data streams.

"Saves Time on Reporting Metrics"

What do you like best about Supermetrics? Supermetrics automatically updates my reporting spreadsheets in Google Sheets with just one button click. This saves me so much time as prior to Supermetrics, I was manually typing numbers in cells, row by row. What do you dislike about Supermetrics? It would be ideal if the metrics were automatically updated whenever you opened the spreadsheet. Also, sometimes the connections to channels such as facebook ads become disconnected, so all of the data ...